{"id":47102,"date":"2026-07-07T17:02:38","date_gmt":"2026-07-08T00:02:38","guid":{"rendered":"https:\/\/www.uprinting.com\/blog\/?p=47102"},"modified":"2026-07-07T17:02:38","modified_gmt":"2026-07-08T00:02:38","slug":"contractor-marketing-roi-which-marketing-materials-deliver-the-best-return","status":"publish","type":"post","link":"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/","title":{"rendered":"Contractor Marketing ROI: Which Marketing Materials Deliver the Best Return?"},"content":{"rendered":"<section class=\"bde-section-47102-100 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-47102-101 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-47102-102 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"TextRun SCXW160135695 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW160135695 BCX8\">Contractors always want to make the most of their marketing budget and often wonder which print materials give them the best return. The main thing is not picking just one type of promotional <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW160135695 BCX8\">tool, but<\/span><span class=\"NormalTextRun SCXW160135695 BCX8\"> finding out which ones connect with your audience and tracking how they perform. Simple tools like QR codes, special phone numbers, and lead tracking can help you see what brings in good leads and profitable jobs. This guide will help you make better marketing choices <\/span><span class=\"NormalTextRun SCXW160135695 BCX8\">using<\/span><span class=\"NormalTextRun SCXW160135695 BCX8\"> data<\/span><span class=\"NormalTextRun SCXW160135695 BCX8\">, analytics, and customer connection<\/span><span class=\"NormalTextRun SCXW160135695 BCX8\">.<\/span><\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-47102-103 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-47102-104 bde-heading\">\nStop Measuring Marketing by Activity. Measure It by Business Outcomes\n<\/h3><div class=\"bde-rich-text-47102-105 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"none\">Many people judge a campaign by how much activity it generates, such as counting <\/span><a href=\"https:\/\/www.uprinting.com\/flyer-printing.html\"><span data-contrast=\"none\">flyers<\/span><\/a><span data-contrast=\"none\"> handed out, <\/span><a href=\"https:\/\/www.uprinting.com\/standard-postcard-printing.html\"><span data-contrast=\"none\">postcards sent<\/span><\/a><span data-contrast=\"none\">, or yard signs put up. But these numbers only show effort, not actual results.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">A better way is to connect each campaign to a clear business goal before you start. For example, an emergency plumbing company might track phone calls, while a remodeling contractor could focus on consultation requests, since those meetings often lead to bigger projects.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Rather than asking, \"Did this campaign work?\" try asking questions that show how it affected your business:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"none\">Did it generate qualified leads? \u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"none\">How many estimates were scheduled? \u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"none\">How many jobs were won? \u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"none\">Which campaign produced the highest-value projects? \u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"none\">Did any customers become repeat or referral clients? \u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">The best marketing campaign isn\u2019t always the one with the most leads. It\u2019s the one that attracts the best customers and delivers the most value for your marketing budget.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-47102-106 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-47102-107 bde-heading\">\nThe Most Valuable Leads Aren't Always the Most Numerous\n<\/h2><div class=\"bde-rich-text-47102-108 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"TextRun SCXW204132524 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW204132524 BCX8\">Getting more leads does not always lead to better results. The key is to attract qualified prospects who are more likely to become paying customers. For example, a flyer might get you a lot of calls, but a targeted postcard campaign could bring in fewer leads who are more valuable and lead to bigger projects.<\/span><\/span><span class=\"EOP Selected SelectionWithBorder NewSelectedHighlightColor SelectionPipeEnd SelectionPipeBegin SCXW204132524 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p><table class=\"table-container w-full table-auto min-w-full\"><thead><tr><th class=\"w-[40%] py-6 px-6 text-left text-[#333333] font-bold\">Stage<\/th><th class=\"w-[60%] py-6 px-6 text-left text-[#333333] font-bold\">What to Measure<\/th><\/tr><\/thead><tbody class=\"bg-white\"><tr><td class=\"py-6 px-6 border-b border-gray-300 font-medium\">Inquiry<\/td><td class=\"py-6 px-6 border-b border-gray-300\">How many people contacted you?<\/td><\/tr><tr><td class=\"py-6 px-6 border-b border-gray-300 font-medium\">Qualified Lead<\/td><td class=\"py-6 px-6 border-b border-gray-300\">Were they a good fit?<\/td><\/tr><tr><td class=\"py-6 px-6 border-b border-gray-300 font-medium\">Estimate<\/td><td class=\"py-6 px-6 border-b border-gray-300\">Did they schedule a consultation?<\/td><\/tr><tr><td class=\"py-6 px-6 border-b border-gray-300 font-medium\">Closed Job<\/td><td class=\"py-6 px-6 border-b border-gray-300\">Did they hire you?<\/td><\/tr><tr><td class=\"py-6 px-6 border-b border-gray-300 font-medium\">Revenue<\/td><td class=\"py-6 px-6 border-b border-gray-300\">What was the value of the project?<\/td><\/tr><\/tbody><\/table><p><span class=\"TextRun SCXW97924505 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW97924505 BCX8\">Follow each lead after the first call to see how they move through your sales process. If qualified leads are not becoming customers, the issue might be with your estimating, pricing, follow-up, or customer service.<\/span><\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-47102-112 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-47102-113 bde-heading\">\nSet Up a Simple Attribution System Before Increasing Your Marketing Budget\n<\/h2><div class=\"bde-rich-text-47102-114 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"none\">Most customers do not reach out after seeing just one ad. A homeowner might see your yard sign, get a postcard the next week, and later look up your business online before asking for an estimate.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">This makes it hard to measure your marketing ROI. Rather than trying to track every step, set up a simple system to see where your leads come from.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The easiest way is to give each marketing campaign its own method for tracking results. This lets you see what works and spot trends.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-47102-121 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-47102-122 bde-heading\">\nUse QR Codes to Link Print and Digital Marketing\n<\/h2><div class=\"bde-rich-text-47102-123 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"none\">QR codes help you see how your printed marketing brings people online. Rather than sending customers to your homepage, link them to a landing page that matches the offer on your postcard, flyer, or door hanger.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">A roofing contractor can add a QR code to a postcard offering free storm damage inspections. When homeowners scan the code, they are taken directly to a page where they can request an inspection. Since the QR code is unique to this campaign, you can see how many leads come from\u00a0 mailing and make it easier for customers to respond.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-47102-124 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-47102-125 bde-heading\">\nSet Up Separate Phone Numbers for Your Campaigns\n<\/h2><div class=\"bde-rich-text-47102-126 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"none\">A lot of homeowners would rather call than fill out an online form. If you use a separate phone number for each big campaign, you can see which marketing materials are bringing in those calls.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">For example, you can put one number on your <\/span><a href=\"https:\/\/www.uprinting.com\/yard-signs.html\"><span data-contrast=\"none\">yard signs<\/span><\/a><span data-contrast=\"none\">, another on <\/span><a href=\"https:\/\/www.uprinting.com\/door-hanger.html\"><span data-contrast=\"none\">door hangers<\/span><\/a><span data-contrast=\"none\">, and a different one on direct mail. Call tracking services will send all calls to your main business line and keep track of where each call came from. This method works especially well for plumbers, electricians, and HVAC contractors, since they often get most of their new business from phone calls.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\"><strong>Practical Tip<\/strong>: Some homeowners may view different phone numbers as a warning sign of scams or illegitimate businesses. Always ensure that your contracting phone numbers are authentic and that they can trust what you are offering.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-47102-127 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-47102-128 bde-heading\">\nUse Promotional Codes to Track Campaigns\n<\/h2><div class=\"bde-rich-text-47102-129 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"none\">Promotional codes are a simple way to measure which offers generate appointments. You can give customers unique codes to use when booking a service, and you can easily connect each appointment to a specific campaign.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">This gives you a clear picture of which promotions are driving results without adding new technology. Promotional codes work especially well for seasonal specials, referral programs, neighborhood campaigns, and other limited-time offers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-47102-130 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-47102-131 bde-heading\">\nDon't Overlook Customer Conversations\n<\/h2><div class=\"bde-rich-text-47102-132 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"none\">Tracking tools are useful, but sometimes just asking a simple question can uncover insights they might miss.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><i><span data-contrast=\"none\">\"What prompted you to contact us today?\"\u00a0<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Customers might mention different touchpoints, like a yard sign, a postcard, or a neighbor\u2019s recommendation, that helped them decide. Write down these answers in your CRM or a spreadsheet. Over time, you\u2019ll spot patterns and see which marketing efforts work together to bring in good leads.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-47102-133 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-47102-134 bde-heading\">\nMatch the Marketing Material to the Customer's Buying Situation\n<\/h2><div class=\"bde-rich-text-47102-135 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"none\">No single marketing material always gives you the best return. You get better results by using each type where it fits best in the customer\u2019s buying journey. Using several print materials together helps your brand stand out, builds trust, and makes it more likely that homeowners will remember you when they need your services.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li><b><span data-contrast=\"none\">Yard signs <\/span><\/b><span data-contrast=\"none\">help you build credibility while you\u2019re working on a project. They show neighbors the real work you\u2019re doing and help build trust by making your results visible in the area.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"none\">Door hangers <\/span><\/b><span data-contrast=\"none\">are great for reaching nearby homeowners right after you finish a job. This is when interest is highest and neighbors might be thinking about getting similar work done.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"none\">Postcards<\/span><\/b><span data-contrast=\"none\"> work well for targeted campaigns. They can send homeowners to your landing pages, which makes it easier to track responses and see which offers bring in good leads.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"none\">Flyers <\/span><\/b><span data-contrast=\"none\">help you get noticed at local events, businesses, or associations. They work best when you include a clear offer and a strong call to action.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul>\n<\/div>\n<\/div><div class=\"bde-div-47102-136 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-47102-137 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-47102-138 bde-heading toc-ignore\">\nfrequently asked questions\n<\/h2><div class=\"bde-accordion-47102-139 bde-accordion up-accordion bde-accordion--bordered-bottom\"><div class=\"bde-accordion__content-wrapper-47102-140 bde-accordion__content-wrapper\">\n<h3 class=\"bde-accordion__title-tag\">\n  <button type=\"button\" class=\"bde-accordion__button\" id=\"accordion-button-140\" aria-controls=\"accordion-panel-140\" aria-expanded=\"false\">\n     <span class=\"bde-accordion__title\" >What if a customer can't remember how they found my business? <br><\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--default\"><\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--active\"><\/span>\n  <\/button>\n<\/h3>\n\n<div role=\"region\" class=\"bde-accordion__panel\" id=\"accordion-panel-140\" aria-labelledby=\"accordion-button-140\">\n    <div class=\"bde-accordion__panel-content\">\n        <div class=\"bde-text-47102-141 bde-text\">\nA.\n<\/div><div class=\"bde-rich-text-47102-142 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"TextRun SCXW103930173 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103930173 BCX8\">This happens often. Try using different tracking tools, such as QR codes, special phone numbers, or asking customers how they found you. This will help you learn more about how people reach your business.<\/span><\/span><\/p>\n<\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div><div class=\"bde-accordion__content-wrapper-47102-143 bde-accordion__content-wrapper\">\n<h3 class=\"bde-accordion__title-tag\">\n  <button type=\"button\" class=\"bde-accordion__button\" id=\"accordion-button-143\" aria-controls=\"accordion-panel-143\" aria-expanded=\"false\">\n     <span class=\"bde-accordion__title\" >Should I stop using marketing materials if they don't generate immediate leads<\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--default\"><\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--active\"><\/span>\n  <\/button>\n<\/h3>\n\n<div role=\"region\" class=\"bde-accordion__panel\" id=\"accordion-panel-143\" aria-labelledby=\"accordion-button-143\">\n    <div class=\"bde-accordion__panel-content\">\n        <div class=\"bde-text-47102-144 bde-text\">\nA.\n<\/div><div class=\"bde-rich-text-47102-145 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"TextRun SCXW14035839 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW14035839 BCX8\">Not necessarily. Some marketing materials help build awareness and trust over time. Look at the results from several campaigns before deciding to change or stop using something.<\/span><\/span><\/p>\n<\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div><div class=\"bde-accordion__content-wrapper-47102-146 bde-accordion__content-wrapper\">\n<h3 class=\"bde-accordion__title-tag\">\n  <button type=\"button\" class=\"bde-accordion__button\" id=\"accordion-button-146\" aria-controls=\"accordion-panel-146\" aria-expanded=\"false\">\n     <span class=\"bde-accordion__title\" >How long should I track a marketing campaign before evaluating its ROI?<\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--default\"><\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--active\"><\/span>\n  <\/button>\n<\/h3>\n\n<div role=\"region\" class=\"bde-accordion__panel\" id=\"accordion-panel-146\" aria-labelledby=\"accordion-button-146\">\n    <div class=\"bde-accordion__panel-content\">\n        <div class=\"bde-text-47102-147 bde-text\">\nA.\n<\/div><div class=\"bde-rich-text-47102-148 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"NormalTextRun SCXW81518370 BCX8\">Check your results every <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW81518370 BCX8\">month, but<\/span><span class=\"NormalTextRun SCXW81518370 BCX8\"> review the bigger picture every quarte<\/span><span class=\"NormalTextRun SCXW81518370 BCX8\">r. For bigge<\/span><span class=\"NormalTextRun SCXW81518370 BCX8\">r pr<\/span><span class=\"NormalTextRun SCXW81518370 BCX8\">ojects, it can take weeks or even months before you see <\/span><span class=\"NormalTextRun SCXW81518370 BCX8\">real results<\/span><span class=\"NormalTextRun SCXW81518370 BCX8\">.<\/span><\/p>\n<\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div><div class=\"bde-accordion__content-wrapper-47102-149 bde-accordion__content-wrapper\">\n<h3 class=\"bde-accordion__title-tag\">\n  <button type=\"button\" class=\"bde-accordion__button\" id=\"accordion-button-149\" aria-controls=\"accordion-panel-149\" aria-expanded=\"false\">\n     <span class=\"bde-accordion__title\" >What's the easiest way to start tracking marketing ROI?<\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--default\"><\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--active\"><\/span>\n  <\/button>\n<\/h3>\n\n<div role=\"region\" class=\"bde-accordion__panel\" id=\"accordion-panel-149\" aria-labelledby=\"accordion-button-149\">\n    <div class=\"bde-accordion__panel-content\">\n        <div class=\"bde-text-47102-150 bde-text\">\nA.\n<\/div><div class=\"bde-rich-text-47102-151 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"NormalTextRun SCXW219687516 BCX8\">Pick one campaign and one way to track it, like a QR code or a special phone number. Keep track of every lead, estimate, and <\/span><span class=\"NormalTextRun SCXW219687516 BCX8\">finished<\/span><span class=\"NormalTextRun SCXW219687516 BCX8\"> job in the same way each time.<\/span><\/p>\n<\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div>\n\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-47102-152 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-47102-153 bde-heading\">\nSummarizing Everything\n<\/h2><div class=\"bde-rich-text-47102-154 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"TextRun SCXW20749017 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW20749017 BCX8\">Measuring your marketing ROI takes ongoing effort, not just a single check-in. Keep track of each campaign, look over the results often, and use those insights to make your next promotion better. Even <\/span><span class=\"NormalTextRun SCXW20749017 BCX8\">small changes<\/span><span class=\"NormalTextRun SCXW20749017 BCX8\"> based on real data can help you get better leads, land more profitable jobs, and spend your budget more wisely. When you combine regular tracking with quality print materials from <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW20749017 BCX8\">UPrinting<\/span><span class=\"NormalTextRun SCXW20749017 BCX8\">, it becomes easier to measure, improve, and grow your campaigns as your contracting business grows.<\/span><\/span><span class=\"EOP SCXW20749017 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Contractors always want to make the most of their marketing budget and often wonder which print materials give them the best return. The main thing is not picking just one type of promotional tool, but finding out which ones connect with your audience and tracking how they perform. Simple tools like QR codes, special phone [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":47117,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[832],"tags":[],"class_list":["post-47102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Measure Marketing ROI for Your Contracting Business | UPrinting<\/title>\n<meta name=\"description\" content=\"Discover practical ways to measure ROI, track leads, and compare marketing materials for your contracting business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Measure Marketing ROI for Your Contracting Business | UPrinting\" \/>\n<meta property=\"og:description\" content=\"Discover practical ways to measure ROI, track leads, and compare marketing materials for your contracting business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/\" \/>\n<meta property=\"og:site_name\" content=\"UPrinting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UPrinting\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-08T00:02:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/07\/contractor-postcard-with-qr-code.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1453\" \/>\n\t<meta property=\"og:image:height\" content=\"958\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"UPrinting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uprinting\" \/>\n<meta name=\"twitter:site\" content=\"@uprinting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UPrinting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Measure Marketing ROI for Your Contracting Business | UPrinting","description":"Discover practical ways to measure ROI, track leads, and compare marketing materials for your contracting business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/","og_locale":"en_US","og_type":"article","og_title":"How to Measure Marketing ROI for Your Contracting Business | UPrinting","og_description":"Discover practical ways to measure ROI, track leads, and compare marketing materials for your contracting business.","og_url":"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/","og_site_name":"UPrinting","article_publisher":"https:\/\/www.facebook.com\/UPrinting","article_published_time":"2026-07-08T00:02:38+00:00","og_image":[{"width":1453,"height":958,"url":"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/07\/contractor-postcard-with-qr-code.jpg","type":"image\/jpeg"}],"author":"UPrinting","twitter_card":"summary_large_image","twitter_creator":"@uprinting","twitter_site":"@uprinting","twitter_misc":{"Written by":"UPrinting","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/#article","isPartOf":{"@id":"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/"},"author":{"name":"UPrinting","@id":"https:\/\/www.uprinting.com\/blog\/#\/schema\/person\/c8c84876ffb015e5830bc38e1bff4437"},"headline":"Contractor Marketing ROI: Which Marketing Materials Deliver the Best Return?","datePublished":"2026-07-08T00:02:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/"},"wordCount":10,"publisher":{"@id":"https:\/\/www.uprinting.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/07\/contractor-postcard-with-qr-code.jpg","articleSection":["Marketing &amp; Growth"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/","url":"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/","name":"How to Measure Marketing ROI for Your Contracting Business | UPrinting","isPartOf":{"@id":"https:\/\/www.uprinting.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/#primaryimage"},"image":{"@id":"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/07\/contractor-postcard-with-qr-code.jpg","datePublished":"2026-07-08T00:02:38+00:00","description":"Discover practical ways to measure ROI, track leads, and compare marketing materials for your contracting business.","breadcrumb":{"@id":"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/#primaryimage","url":"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/07\/contractor-postcard-with-qr-code.jpg","contentUrl":"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/07\/contractor-postcard-with-qr-code.jpg","width":1453,"height":958,"caption":"contractor postcard with qr code"},{"@type":"BreadcrumbList","@id":"https:\/\/www.uprinting.com\/blog\/contractor-marketing-roi-which-marketing-materials-deliver-the-best-return\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.uprinting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing &amp; Growth","item":"https:\/\/www.uprinting.com\/blog\/category\/marketing-and-growth\/"},{"@type":"ListItem","position":3,"name":"Contractor Marketing ROI: Which Marketing Materials Deliver the Best Return?"}]},{"@type":"WebSite","@id":"https:\/\/www.uprinting.com\/blog\/#website","url":"https:\/\/www.uprinting.com\/blog\/","name":"UPrinting","description":"Creativity &amp; Tips for Print, Marketing &amp; Design","publisher":{"@id":"https:\/\/www.uprinting.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uprinting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.uprinting.com\/blog\/#organization","name":"UPrinting","url":"https:\/\/www.uprinting.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uprinting.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2017\/01\/up-logo.png","contentUrl":"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2017\/01\/up-logo.png","width":320,"height":76,"caption":"UPrinting"},"image":{"@id":"https:\/\/www.uprinting.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UPrinting","https:\/\/x.com\/uprinting","https:\/\/www.instagram.com\/uprinting\/","https:\/\/www.linkedin.com\/company\/uprinting-com","https:\/\/www.pinterest.com\/uprinting\/"]},{"@type":"Person","@id":"https:\/\/www.uprinting.com\/blog\/#\/schema\/person\/c8c84876ffb015e5830bc38e1bff4437","name":"UPrinting","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8eadaaf678a9c3485a57688ba8efa6eeb3c7e106cc7ad90447f9bcfbc86c1ac7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8eadaaf678a9c3485a57688ba8efa6eeb3c7e106cc7ad90447f9bcfbc86c1ac7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8eadaaf678a9c3485a57688ba8efa6eeb3c7e106cc7ad90447f9bcfbc86c1ac7?s=96&d=mm&r=g","caption":"UPrinting"},"description":"Writer","url":"https:\/\/www.uprinting.com\/blog\/author\/u-printing\/"}]}},"_links":{"self":[{"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/posts\/47102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/comments?post=47102"}],"version-history":[{"count":2,"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/posts\/47102\/revisions"}],"predecessor-version":[{"id":47108,"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/posts\/47102\/revisions\/47108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/media\/47117"}],"wp:attachment":[{"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/media?parent=47102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/categories?post=47102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/tags?post=47102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}