{"id":45326,"date":"2026-05-15T15:27:57","date_gmt":"2026-05-15T22:27:57","guid":{"rendered":"https:\/\/www.uprinting.com\/blog\/?p=45326"},"modified":"2026-05-15T18:41:03","modified_gmt":"2026-05-16T01:41:03","slug":"the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt","status":"publish","type":"post","link":"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/","title":{"rendered":"The Scrappy Marketing Playbook: 1,000 Small Business Owners on What&#8217;s Working and What Isn&#8217;t (Free PDF Download)"},"content":{"rendered":"<section class=\"bde-section-45326-100 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-rich-text-45326-101 bde-rich-text breakdance-rich-text-styles\">\n<p><span style=\"font-weight: 400;\">Small businesses are under real pressure heading into 2026. Firms with fewer than 10 employees shed 292,000 jobs in 2025, nearly 4.5 times what they lost during the pandemic, according to a<\/span><a href=\"https:\/\/www.jec.senate.gov\/public\/_cache\/files\/f159eea9-90fe-4924-8bcf-755042af6d94\/jec-report-on-tariffs-small-businesses-final.pdf\"> <span style=\"font-weight: 400;\">May 2026 report from the Joint Economic Committee<\/span><\/a><span style=\"font-weight: 400;\">. The<\/span><a href=\"https:\/\/www.nfib.com\/news\/monthly_report\/sbet\/\"> <span style=\"font-weight: 400;\">NFIB Small Business Optimism Index<\/span><\/a><span style=\"font-weight: 400;\"> just dropped below its 52-year average for the first time since April 2025.<\/span><\/p><p><span style=\"font-weight: 400;\">Every owner is making the same calculation: what to do with the marketing budget. A new survey of 1,000 U.S. small business professionals from <\/span><a href=\"https:\/\/www.uprinting.com\/\"><span style=\"font-weight: 400;\">UPrinting<\/span><\/a><span style=\"font-weight: 400;\"> found that <\/span><b>Baby Boomer owners are cutting their marketing budgets at nearly five times the rate of Gen Z owners<\/b><span style=\"font-weight: 400;\">, while Gen Z is increasing theirs at one of the highest rates in the survey. Two generations facing the same economic pressure are reaching for completely opposite playbooks.<\/span><\/p><p><span style=\"font-weight: 400;\">That generational split is one of several patterns the data exposes. Some marketing reflexes are nearly universal across demographics, while others diverge sharply by gender, ethnicity, and business role. Together they reveal a small business marketing playbook being rewritten in real time.<\/span><\/p>\n<\/div><div class=\"bde-div-45326-102 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-45326-103 bde-heading\">\nKey Findings\n<\/h2><div class=\"bde-rich-text-45326-104 bde-rich-text breakdance-rich-text-styles\">\n<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>30.7%<\/b><span style=\"font-weight: 400;\"> of Baby Boomer owners cut their marketing budgets in 2026, compared to just <\/span><b>6.5%<\/b><span style=\"font-weight: 400;\"> of Gen Z.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>55.2%<\/b><span style=\"font-weight: 400;\"> of Black owners and 52.6% of Hispanic owners increased marketing spend, versus <\/span><b>38.2%<\/b><span style=\"font-weight: 400;\"> of White owners.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>52.5%<\/b><span style=\"font-weight: 400;\"> of owners say their marketing has looked cheap and they suspect it cost them customers. Among postgraduate-educated owners, <\/span><b>42.5%<\/b><span style=\"font-weight: 400;\"> say they're certain it did.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>33%<\/b><span style=\"font-weight: 400;\"> say designing their own marketing materials is their scrappiest cost-cut<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>42.9%<\/b><span style=\"font-weight: 400;\"> of women small business owners trade time for marketing budget by doing everything themselves, compared to <\/span><b>36.6%<\/b><span style=\"font-weight: 400;\"> of men. Among Baby Boomer respondents overall, that figure climbs to <\/span><b>56.4%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>37.6%<\/b><span style=\"font-weight: 400;\"> of owners say wasting money with no return is their biggest 2026 marketing fear. Among Baby Boomers, that fear hits <\/span><b>56.4%<\/b><span style=\"font-weight: 400;\">, the highest of any group surveyed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>49.1%<\/b><span style=\"font-weight: 400;\"> of Founders prioritize speed when choosing a marketing tool. Just <\/span><b>22.7%<\/b><span style=\"font-weight: 400;\"> of Owners share that priority; their top concern is the lowest cost.<\/span><\/li><\/ul>\n<\/div>\n<\/div><div class=\"bde-button-45326-177 bde-button scrappy-marketing-playbook-download-pdf bde-preset-f3dfd466-ddd3-4f25-9159-17aa510e33c3\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/UPrinting_Scrappy_Marketing_Playbook.pdf\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">download PDF<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-div-45326-105 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-45326-106 bde-heading\">\nBoomers Are Retreating While Gen Z Doubles Down\n<\/h2><div class=\"bde-div-45326-108 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-45326-169 bde-image2\" src=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-1.jpg\" alt=\"baby boomer small business owners are cutting marketing budgets nearly 5\u00d7 faster than gen z\" loading=\"lazy\" srcset=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-1.jpg 1448w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-1-300x225.jpg 300w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-1-1024x768.jpg 1024w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-1-768x576.jpg 768w\" sizes=\"(max-width: 1448px) 100vw, 1448px\">\n<\/div><div class=\"bde-rich-text-45326-110 bde-rich-text breakdance-rich-text-styles\">\n<p><em>baby boomer small business owners are cutting marketing budgets nearly 5\u00d7 faster than gen z<\/em><\/p>\n<\/div><div class=\"bde-rich-text-45326-111 bde-rich-text breakdance-rich-text-styles\">\n<p><span style=\"font-weight: 400;\">The most striking number in the entire survey is a ratio. Baby Boomer small business owners are <\/span><b>cutting marketing budgets at almost five times the rate of Gen Z<\/b><span style=\"font-weight: 400;\">. The pattern looks less like ordinary caution and more like a strategic retreat happening at the moment their youngest competitors are pressing the gas pedal.<\/span><\/p><p><span style=\"font-weight: 400;\">The fear data tells us why. Boomers' biggest 2026 marketing fear, by a wide margin, is wasting money on something that doesn't return. Gen Z's biggest fear is falling behind better-funded competitors. Same economic pressure, opposite anxieties. Boomers who've weathered three recessions tend to treat marketing as the first expense to cut when revenue gets shaky. Younger owners, many of whom are launching new businesses in 2026, see invisibility as the bigger risk.<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-45326-112 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-45326-113 bde-heading\">\nEvery Generation Cuts Differently, But They All Protect Email\n<\/h2><div class=\"bde-div-45326-115 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-45326-170 bde-image2\" src=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-2.jpg\" alt=\"every generation cuts marketing budget differently\" loading=\"lazy\" srcset=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-2.jpg 1448w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-2-300x225.jpg 300w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-2-1024x768.jpg 1024w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-2-768x576.jpg 768w\" sizes=\"(max-width: 1448px) 100vw, 1448px\"><div class=\"bde-rich-text-45326-117 bde-rich-text breakdance-rich-text-styles\">\n<p><em>every generation cuts marketing budget differently<\/em><\/p>\n<\/div>\n<\/div><div class=\"bde-rich-text-45326-118 bde-rich-text breakdance-rich-text-styles\">\n<p><span style=\"font-weight: 400;\">When budgets tighten, every generation reaches for a different scalpel.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>34.8%<\/b><span style=\"font-weight: 400;\"> of Gen Z owners ditch paid social ads first, the highest of any generation.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>28.3%<\/b><span style=\"font-weight: 400;\"> of Millennials would also cut paid social ads.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>31.9%<\/b><span style=\"font-weight: 400;\"> of Gen X would cut printed marketing materials.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>23.1%<\/b><span style=\"font-weight: 400;\"> of Boomers would cut influencer or paid partnerships.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The pattern isn't about what each generation values most. It's about what each generation feels least attached to keeping. Gen Z and Millennials have lived inside paid social long enough to watch the returns erode, the CPMs climb, and the algorithm changes punish small advertisers. Their willingness to cut it first reflects experience, not indifference. They know exactly what they're walking away from.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What every generation refuses to cut tells the more important story. Across every age group in the survey, email is the channel owners protect most fiercely when budgets tighten. Boomers protect it. Gen X protects it. Millennials protect it. Gen Z protects it. In a marketing landscape where every other channel is contested across generations, email stands alone as the one line item nobody is willing to lose.\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-45326-120 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-45326-121 bde-heading\">\nBlack and Hispanic Owners Are Building a Quiet Lead\n<\/h2><img decoding=\"async\" class=\"bde-image2-45326-171 bde-image2\" src=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-3.jpg\" alt=\"black small business owners led the way, followed closely by hispanic owners\" loading=\"lazy\" srcset=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-3.jpg 1448w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-3-300x225.jpg 300w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-3-1024x768.jpg 1024w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-3-768x576.jpg 768w\" sizes=\"(max-width: 1448px) 100vw, 1448px\"><div class=\"bde-div-45326-122 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-45326-124 bde-rich-text breakdance-rich-text-styles\">\n<p><em>black small business owners led the way, followed closely by hispanic owners<\/em><\/p>\n<\/div>\n<\/div><div class=\"bde-rich-text-45326-125 bde-rich-text breakdance-rich-text-styles\">\n<p><span style=\"font-weight: 400;\">White small business owners increased marketing budgets at a rate of <\/span><b>38.2%<\/b><span style=\"font-weight: 400;\"> in 2026. Among Black owners, the figure was <\/span><b>55.2%<\/b><span style=\"font-weight: 400;\">, a 17-point gap. Among Hispanic owners, <\/span><b>52.6%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">The investment gap shows up against a backdrop of well-documented financial pressure. The<\/span><a href=\"https:\/\/www.fedsmallbusiness.org\/reports\/survey\"> <span style=\"font-weight: 400;\">Federal Reserve's 2026 Small Business Credit Survey<\/span><\/a><span style=\"font-weight: 400;\"> found two specific challenges minority-owned firms cite at higher rates: difficulty reaching new customers and increasing sales, and lagging technology adoption. Those two pressures together help explain why marketing investment matters so much to these owners. When access to capital is tighter and reaching new customers is harder, visibility becomes one of the highest-leverage growth tools available.<\/span><\/p><p><span style=\"font-weight: 400;\">The aggressive marketing spend among Black and Hispanic owners reads as a direct response to those structural pressures. Played out over five years, that pattern doesn't just shift individual fortunes. It changes whose businesses customers think of first.<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-45326-126 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-45326-127 bde-heading\">\nThe DIY Move Everyone Loves\n<\/h2><div class=\"bde-div-45326-128 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-45326-172 bde-image2\" src=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-4.jpg\" alt=\"33% of respondents say they design their own marketing materials\" loading=\"lazy\" srcset=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-4.jpg 1536w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-4-300x200.jpg 300w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-4-1024x683.jpg 1024w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-4-768x512.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\"><div class=\"bde-rich-text-45326-130 bde-rich-text breakdance-rich-text-styles\">\n<p><em>33% of respondents say they design their own marketing materials<\/em><\/p>\n<\/div>\n<\/div><div class=\"bde-rich-text-45326-131 bde-rich-text breakdance-rich-text-styles\">\n<p><span style=\"font-weight: 400;\">A contradiction sits at the heart of the 2026 small business mindset. A <\/span><b>third of respondents<\/b><span style=\"font-weight: 400;\"> say designing their own marketing materials, instead of hiring a designer, is the smartest scrappy move they've made.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That answer holds across nearly every demographic the survey measured. The only exceptions were Asian-owned businesses, Operations business roles, and owners with less than a high school degree.<\/span><\/p><p><span style=\"font-weight: 400;\">The exceptions are interesting in their own right. Each of those groups landed on a different cost-cut: switching to a cheaper vendor or reusing existing creative. Both moves protect the one thing DIY design tends to sacrifice (visual quality) while still trimming cost. The groups breaking from the consensus may have stumbled onto a smarter version of scrappy.<\/span><\/p><p><span style=\"font-weight: 400;\">A separate finding in the same survey suggests the DIY consensus may be coming with a hidden cost. <\/span><b>52.5%<\/b><span style=\"font-weight: 400;\"> of small business owners say their marketing has, at some point, looked cheap enough that they suspect it cost them customers. Among postgraduate-educated owners, <\/span><b>42.5%<\/b><span style=\"font-weight: 400;\"> say they're certain of it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The survey doesn't directly link cheap-looking marketing to DIY design work, but the pattern is hard to miss: most owners cut corners by designing their own materials, and most owners also worry that their marketing has looked cheap. Whether those two findings overlap in the same owners is a question worth asking.<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-45326-132 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-45326-133 bde-heading\">\nWomen Are Paying for Marketing With Their Time, Not Their Wallet\n<\/h2><div class=\"bde-rich-text-45326-138 bde-rich-text breakdance-rich-text-styles\">\n<p><span style=\"font-weight: 400;\">When budgets tighten, the dominant small-business reflex is to take on the marketing workload personally rather than spend money on it. That answer holds across nearly every demographic the survey measured. Trading time for money is the de facto survival tactic for small-business marketing in 2026.<\/span><\/p>\n<\/div><div class=\"bde-div-45326-134 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-45326-173 bde-image2\" src=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-5.jpg\" alt=\"42.9% of women small business owners do their marketing materials\" loading=\"lazy\" srcset=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-5.jpg 1448w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-5-300x225.jpg 300w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-5-1024x768.jpg 1024w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-5-768x576.jpg 768w\" sizes=\"(max-width: 1448px) 100vw, 1448px\"><div class=\"bde-rich-text-45326-136 bde-rich-text breakdance-rich-text-styles\">\n<p><em>42.9% of women small business owners do their marketing materials<\/em><\/p>\n<\/div>\n<\/div><div class=\"bde-rich-text-45326-137 bde-rich-text breakdance-rich-text-styles\">\n<p><span style=\"font-weight: 400;\">But the burden isn't shared equally. <\/span><b>42.9% of women <\/b><span style=\"font-weight: 400;\">small business owners do everything themselves rather than spend money, compared to <\/span><b>36.6% of men<\/b><span style=\"font-weight: 400;\">. Baby Boomer respondents overall absorb the brunt at <\/span><b>56.4%<\/b><span style=\"font-weight: 400;\">, the highest of any demographic group.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There's also a starting-line problem. Just <\/span><b>32.6% of women<\/b><span style=\"font-weight: 400;\"> in the survey increased their 2026 marketing budgets, compared to <\/span><b>50.3% of men<\/b><span style=\"font-weight: 400;\">, a 17-point divergence on what may be the most consequential financial decision a small business makes each year.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Whether the cause is risk tolerance, access to capital, or business type, women-led small businesses are entering 2026 in a more cautious posture and absorbing more of the workload to make up for it.\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-45326-139 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-45326-140 bde-heading\">\nEveryone Wants Fast Marketing Results, But Most Budgets Aren't Growing to Match\n<\/h2><div class=\"bde-div-45326-142 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-45326-174 bde-image2\" src=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-6.jpg\" alt=\"49.1 percent of business founders say &quot;gives results fast&quot; is the most important factor when choosing a tool\" loading=\"lazy\" srcset=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-6.jpg 1448w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-6-300x225.jpg 300w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-6-1024x768.jpg 1024w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-6-768x576.jpg 768w\" sizes=\"(max-width: 1448px) 100vw, 1448px\"><div class=\"bde-rich-text-45326-144 bde-rich-text breakdance-rich-text-styles\">\n<p><em>49.1 percent of business founders say \"gives results fast\" is the most important factor when choosing a tool<\/em><\/p>\n<\/div>\n<\/div><div class=\"bde-rich-text-45326-145 bde-rich-text breakdance-rich-text-styles\">\n<p><span style=\"font-weight: 400;\">One of the more surprising patterns in the survey is how differently small business roles think about what makes a marketing tool worth using. Nearly half of founders, <\/span><b>49.1%<\/b><span style=\"font-weight: 400;\">, say \"gives results fast\" is the most important factor when choosing a marketing tool. Everyone else across nearly every business role in the survey agrees.<\/span><\/p><p><span style=\"font-weight: 400;\">The exceptions are owners and admins. Owners prioritize lowest cost while admins want easy setup. In a small business culture racing toward faster campaign turnaround, two of the most operationally embedded roles are still optimizing for the budget line, not the deadline.<\/span><\/p><p><span style=\"font-weight: 400;\">Despite the demand for faster results, many budgets aren\u2019t growing to match. <\/span><b>57.6%<\/b><span style=\"font-weight: 400;\"> of respondents reported that their marketing budget either stayed flat or decreased in 2026 so far. Owners are reaching for tools that promise speed in a year when most of them haven't expanded the budget that would let them buy it.<\/span><\/p>\n<\/div><div class=\"bde-div-45326-146 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-45326-147 bde-heading\">\nWhat's Actually Working in 2026: Free Channels That Reward Consistency\n<\/h2><div class=\"bde-div-45326-149 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-45326-175 bde-image2\" src=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-7.jpg\" alt=\"organic social media,\u00a0 google business profile, or online reviews have the best return on marketing spend\" loading=\"lazy\" srcset=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-7.jpg 1536w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-7-300x200.jpg 300w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-7-1024x683.jpg 1024w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-7-768x512.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\">\n<\/div><div class=\"bde-rich-text-45326-151 bde-rich-text breakdance-rich-text-styles\">\n<p><em>organic social media,\u00a0 google business profile, or online reviews have the best return on marketing spend<\/em><\/p>\n<\/div><div class=\"bde-rich-text-45326-152 bde-rich-text breakdance-rich-text-styles\">\n<p><span style=\"font-weight: 400;\">When you ask small business owners what actually delivered the best return on marketing spend over the past 12 months, two answers dominate: organic social media (<\/span><b>32.7%<\/b><span style=\"font-weight: 400;\">) and Google Business Profile or online reviews (<\/span><b>20.4%<\/b><span style=\"font-weight: 400;\">).<\/span><\/p><p><span style=\"font-weight: 400;\">Both channels cost nothing. Part of the reason free channels look so good in 2026 is that paid ads have gotten genuinely expensive. The price of running an ad on platforms like Facebook and Instagram has climbed steadily over the past several years, while the visibility each ad earns has dropped.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That math has pushed more small businesses toward channels they can work for free. Among Asian-owned businesses, Google Business Profile leads at <\/span><b>34.1%<\/b><span style=\"font-weight: 400;\">, the highest of any named ethnic group. Among Gen Z owners, organic social hits <\/span><b>43.5%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">The takeaway in the data is straightforward. Paid channels still work, but the businesses winning in 2026 figured out which free channels their customers actually use, and they invested their time there. Scrappiness in this market is mostly about focus.<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-45326-153 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-45326-154 bde-heading\">\nThe Packaging Signal Gen Z Is Sending\n<\/h2><div class=\"bde-div-45326-155 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-45326-176 bde-image2\" src=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-8.jpg\" alt=\"30.4% of gen z owners said they upgrade their packaging or labels\" loading=\"lazy\" srcset=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-8.jpg 1536w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-8-300x200.jpg 300w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-8-1024x683.jpg 1024w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-8-768x512.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\"><div class=\"bde-rich-text-45326-157 bde-rich-text breakdance-rich-text-styles\">\n<p><em>30.4% of gen z owners said they upgrade their packaging or labels<\/em><\/p>\n<\/div>\n<\/div><div class=\"bde-rich-text-45326-158 bde-rich-text breakdance-rich-text-styles\">\n<p><span style=\"font-weight: 400;\">If given an unexpected $500 to spend on marketing, <\/span><b>30.4%<\/b><span style=\"font-weight: 400;\"> of Gen Z owners said they'd upgrade their packaging or labels, nearly triple the rate of Gen X (<\/span><b>11.1%<\/b><span style=\"font-weight: 400;\">) and six times the rate of Boomers (<\/span><b>5.1%<\/b><span style=\"font-weight: 400;\">).<\/span><\/p><p><span style=\"font-weight: 400;\">The instinct makes sense in a world where unboxing videos drive product discovery and a customer's first physical interaction with a brand is often a shipping label. Gen Z grew up filming themselves and watching strangers do the same with products they loved. They understand intuitively that packaging functions as content, not just container, and that a <\/span><a href=\"https:\/\/www.uprinting.com\/custom-boxes.html\"><span style=\"font-weight: 400;\">custom box<\/span><\/a><span style=\"font-weight: 400;\"> or label can earn the kind of organic attention a paid ad can't buy. Older owners still see packaging as overhead. Younger ones see it as media.<\/span><\/p>\n<\/div><div class=\"bde-div-45326-160 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-45326-161 bde-heading\">\nSummary\n<\/h2><div class=\"bde-rich-text-45326-162 bde-rich-text breakdance-rich-text-styles\">\n<p><span style=\"font-weight: 400;\">The story underneath the numbers is about how the same economic pressure is producing very different responses, and how those responses are likely to determine whose business is still standing in 2028.<\/span><\/p><p><span style=\"font-weight: 400;\">Owners pulling back to protect what they have aren't wrong to be cautious. Owners pressing forward to claim attention aren't wrong to be aggressive. Both instincts are reasonable answers to the same hard question: how do you market your way through a year when every dollar feels like it might be your last? The survey suggests the answer depends less on the size of the budget than on what the owner believes the budget is for. Survival or growth. Holding the line or moving it.<\/span><\/p><p><span style=\"font-weight: 400;\">Small businesses still drive <\/span><a href=\"https:\/\/www.bls.gov\/opub\/ted\/2026\/small-firms-accounted-for-half-of-net-job-creation-third-quarter-2020-third-quarter-2025.htm\"><span style=\"font-weight: 400;\">51 percent of total net job creation<\/span><\/a><span style=\"font-weight: 400;\"> in this country, according to the Bureau of Labor Statistics. The decisions millions of owners are making about their marketing this year are not small ones. They will shape what Main Street looks like in 2027.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-button-45326-159 bde-button scrappy-marketing-playbook-download-pdf bde-preset-f3dfd466-ddd3-4f25-9159-17aa510e33c3\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/UPrinting_Scrappy_Marketing_Playbook.pdf\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">download PDF<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-div-45326-163 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-45326-164 bde-heading\">\nMethodology\n<\/h2><div class=\"bde-rich-text-45326-165 bde-rich-text breakdance-rich-text-styles\">\n<p><span style=\"font-weight: 400;\">To understand how Americans approach small business marketing in 2026, UPrinting surveyed 1,000 adults across the country via Pollfish who work in or own small businesses. Participants answered a series of questions about their marketing budgets, channel performance, cost-cutting strategies, biggest fears, and the tradeoffs they make when resources are tight. Responses were analyzed by demographic groups, including age, gender, income, ethnicity, education, and business role, to identify trends and disparities.<\/span><\/p>\n<\/div>\n<\/div><div class=\"bde-div-45326-166 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-45326-167 bde-heading\">\nFair Use Policy\n<\/h2><div class=\"bde-rich-text-45326-168 bde-rich-text breakdance-rich-text-styles\">\n<p><span style=\"font-weight: 400;\">Users are welcome to utilize the insights and findings from this study for noncommercial purposes, such as academic research, educational presentations, and personal reference. When referencing or citing this article, please ensure proper attribution to maintain the integrity of the research. Direct linking to this article is permissible, and access to the original source of information is encouraged.<\/span><\/p><p><span style=\"font-weight: 400;\">For commercial use or publication purposes, including but not limited to media outlets, websites, and promotional materials, please contact the authors for permission and licensing details. We appreciate your respect for intellectual property rights and adherence to ethical citation practices. Thank you for your interest in our research.<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Small businesses are under real pressure heading into 2026. Firms with fewer than 10 employees shed 292,000 jobs in 2025, nearly 4.5 times what they lost during the pandemic, according to a May 2026 report from the Joint Economic Committee. The NFIB Small Business Optimism Index just dropped below its 52-year average for the first [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":45345,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[832],"tags":[],"class_list":["post-45326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Scrappy Small Business Marketing Playbook for 2026<\/title>\n<meta name=\"description\" content=\"New survey of 1,000 small business owners reveals generational and gender gaps in 2026 marketing budgets, and a hidden cost most owners can&#039;t see.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Scrappy Small Business Marketing Playbook for 2026\" \/>\n<meta property=\"og:description\" content=\"New survey of 1,000 small business owners reveals generational and gender gaps in 2026 marketing budgets, and a hidden cost most owners can&#039;t see.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/\" \/>\n<meta property=\"og:site_name\" content=\"UPrinting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UPrinting\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-15T22:27:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-16T01:41:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dave Bascom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uprinting\" \/>\n<meta name=\"twitter:site\" content=\"@uprinting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Bascom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Scrappy Small Business Marketing Playbook for 2026","description":"New survey of 1,000 small business owners reveals generational and gender gaps in 2026 marketing budgets, and a hidden cost most owners can't see.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/","og_locale":"en_US","og_type":"article","og_title":"The Scrappy Small Business Marketing Playbook for 2026","og_description":"New survey of 1,000 small business owners reveals generational and gender gaps in 2026 marketing budgets, and a hidden cost most owners can't see.","og_url":"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/","og_site_name":"UPrinting","article_publisher":"https:\/\/www.facebook.com\/UPrinting","article_published_time":"2026-05-15T22:27:57+00:00","article_modified_time":"2026-05-16T01:41:03+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-4.jpg","type":"image\/jpeg"}],"author":"Dave Bascom","twitter_card":"summary_large_image","twitter_creator":"@uprinting","twitter_site":"@uprinting","twitter_misc":{"Written by":"Dave Bascom","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/#article","isPartOf":{"@id":"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/"},"author":{"name":"Dave Bascom","@id":"https:\/\/www.uprinting.com\/blog\/#\/schema\/person\/673964e592516f246c6e718952d7aa23"},"headline":"The Scrappy Marketing Playbook: 1,000 Small Business Owners on What&#8217;s Working and What Isn&#8217;t (Free PDF Download)","datePublished":"2026-05-15T22:27:57+00:00","dateModified":"2026-05-16T01:41:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/"},"wordCount":18,"publisher":{"@id":"https:\/\/www.uprinting.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-4.jpg","articleSection":["Marketing &amp; Growth"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/","url":"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/","name":"The Scrappy Small Business Marketing Playbook for 2026","isPartOf":{"@id":"https:\/\/www.uprinting.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/#primaryimage"},"image":{"@id":"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-4.jpg","datePublished":"2026-05-15T22:27:57+00:00","dateModified":"2026-05-16T01:41:03+00:00","description":"New survey of 1,000 small business owners reveals generational and gender gaps in 2026 marketing budgets, and a hidden cost most owners can't see.","breadcrumb":{"@id":"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/#primaryimage","url":"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-4.jpg","contentUrl":"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2026\/05\/Uprinting-Scrappy-Marketing-Playbook-DPR-4.jpg","width":1536,"height":1024,"caption":"33% of respondents say they design their own marketing materials"},{"@type":"BreadcrumbList","@id":"https:\/\/www.uprinting.com\/blog\/the-scrappy-marketing-playbook-1000-small-business-owners-on-whats-working-and-what-isnt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.uprinting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing &amp; Growth","item":"https:\/\/www.uprinting.com\/blog\/category\/marketing-and-growth\/"},{"@type":"ListItem","position":3,"name":"The Scrappy Marketing Playbook: 1,000 Small Business Owners on What&#8217;s Working and What Isn&#8217;t (Free PDF Download)"}]},{"@type":"WebSite","@id":"https:\/\/www.uprinting.com\/blog\/#website","url":"https:\/\/www.uprinting.com\/blog\/","name":"UPrinting","description":"Creativity &amp; Tips for Print, Marketing &amp; Design","publisher":{"@id":"https:\/\/www.uprinting.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uprinting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.uprinting.com\/blog\/#organization","name":"UPrinting","url":"https:\/\/www.uprinting.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uprinting.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2017\/01\/up-logo.png","contentUrl":"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2017\/01\/up-logo.png","width":320,"height":76,"caption":"UPrinting"},"image":{"@id":"https:\/\/www.uprinting.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UPrinting","https:\/\/x.com\/uprinting","https:\/\/www.instagram.com\/uprinting\/","https:\/\/www.linkedin.com\/company\/uprinting-com","https:\/\/www.pinterest.com\/uprinting\/"]},{"@type":"Person","@id":"https:\/\/www.uprinting.com\/blog\/#\/schema\/person\/673964e592516f246c6e718952d7aa23","name":"Dave Bascom","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1e8ffdd74e12e33a182e2c1de1d69c38ef33cdd43c59f64612fb76824caf0d3e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1e8ffdd74e12e33a182e2c1de1d69c38ef33cdd43c59f64612fb76824caf0d3e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e8ffdd74e12e33a182e2c1de1d69c38ef33cdd43c59f64612fb76824caf0d3e?s=96&d=mm&r=g","caption":"Dave Bascom"},"url":"https:\/\/www.uprinting.com\/blog\/author\/dave-bascom\/"}]}},"_links":{"self":[{"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/posts\/45326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/comments?post=45326"}],"version-history":[{"count":5,"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/posts\/45326\/revisions"}],"predecessor-version":[{"id":45374,"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/posts\/45326\/revisions\/45374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/media\/45345"}],"wp:attachment":[{"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/media?parent=45326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/categories?post=45326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uprinting.com\/blog\/wp-json\/wp\/v2\/tags?post=45326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}