{"id":42875,"date":"2025-12-30T17:39:20","date_gmt":"2025-12-31T01:39:20","guid":{"rendered":"https:\/\/www.uprinting.com\/blog\/?p=42875"},"modified":"2026-01-04T17:41:21","modified_gmt":"2026-01-05T01:41:21","slug":"flyers-budget-vs-premium","status":"publish","type":"post","link":"https:\/\/www.uprinting.com\/blog\/flyers-budget-vs-premium\/","title":{"rendered":"Budget or Premium? How to Pick the Right Flyer Stock"},"content":{"rendered":"<section class=\"bde-section-42875-100 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-42875-101 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-42875-102 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-8 pb-8 indent-8\">Flyers have remained relevant for one simple reason: they work and reach real customers fast. They\u2019re affordable, quick to produce, and easy to hand out anywhere. Plus, they're versatile and can fit almost every type of business, from retail and events to real estate and restaurants. Whether you\u2019re using them for small or large campaigns, choosing the right paper stock for your flyers can play a big role in their durability and how customers respond to them.<\/p><p class=\"pt-8 pb-8 indent-8\">Not sure which option is for you? Read on as UPrinting explains the differences between budget and premium stocks and various finishes. We also share recommendations so you can find the best fit for your needs.Not sure which option is for you? Read on as UPrinting explains the differences between budget and premium stocks and various finishes. We also share recommendations so you can find the best fit for your needs.<\/p>\n<\/div>\n<\/div><div class=\"bde-div-42875-103 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-42875-156 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-42875-157 bde-heading\">\nBudget vs. Premium Stock: What\u2019s the Better Choice?\n<\/h2><div class=\"bde-rich-text-42875-158 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-5 indent-8\">Choosing the right paper stock affects cost, look, and how long your flyer lasts. Here\u2019s a simple breakdown.<\/p><p class=\"pt-5 pb-5 indent-8\"><strong>Budget Flyer Stocks<\/strong><\/p><p class=\"pt-8 pb-12 indent-8\">Budget flyer stocks are ideal for handouts where quantity and affordability matter more than longevity.<\/p>\n<\/div><div class=\"bde-div-42875-159 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-42875-160 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-42875-161 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-5 indent-8\"><strong>70 lb. Paper \u2013 Fast and Affordable<\/strong><\/p><p class=\"pt-8 pb-12 indent-8\">The thinnest and lightest option. It\u2019s great for the following:<\/p><ul><li>Large-scale handouts<\/li><li>Fast and short-term promotions<\/li><li>Street teams and festival distribution<\/li><\/ul>\n<\/div>\n<\/div><div class=\"bde-div-42875-162 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-42875-163 bde-image2\" src=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2025\/12\/flyers.png\" loading=\"lazy\" sizes=\"(max-width: 292px) 100vw, 292px\">\n<\/div>\n<\/div>\n<\/div><div class=\"bde-rich-text-42875-143 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-5 indent-8\"><strong>80 lb. Paper \u2013 Slightly Thicker<\/strong><\/p><p class=\"pt-8 pb-12 indent-8\">A practical upgrade. Similar to magazine paper, the 80 lb. paper is thicker compared to the 70 lb. paper but is still light and a bit sturdier. Colors pop better in this paper stock and hold up well during transport.<\/p>\n<\/div><div class=\"bde-rich-text-42875-145 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-5 indent-8\"><strong>Best Uses for Budget Paper<\/strong><\/p>\n<ul>\n<li>Large-scale handouts<\/li>\n<li>Fast and short-term promotions<\/li>\n<li>Street teams and festival distribution<\/li>\n<\/ul>\n<\/div><div class=\"bde-rich-text-42875-146 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-5 indent-8\"><strong>When to Choose Budget Stock<\/strong><\/p><p class=\"pt-8 pb-12 indent-8\">Budget stock is ideal for situations where your flyers are meant to be handed out quickly and won\u2019t need to last for a day or two.<\/p>\n<\/div><div class=\"bde-rich-text-42875-147 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-5 indent-8\"><strong>Premium Flyer Stocks<\/strong><\/p><p class=\"pt-8 pb-12 indent-8\">Premium flyer stocks are designed to last longer and offer a more polished and professional appearance.<\/p>\n<\/div><div class=\"bde-rich-text-42875-148 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-5 indent-8\"><strong>100 lb. Paper \u2013 Strong and Smooth<\/strong><\/p><p class=\"pt-8 pb-12 indent-8\">Thick and smooth, the 100 lb. paper feels sturdy without feeling too heavy. It holds its shape well and is perfect for flyers that want to impress from the first touch.<\/p>\n<\/div><div class=\"bde-rich-text-42875-149 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-5 indent-8\"><strong>10 pt. Cardstock \u2013 Versatile and Durable<\/strong><\/p><p class=\"pt-8 pb-12 indent-8\">This flyer stock is similar to a thin postcard but is still bendable. Choose this material if you want your flyers to be handed out, displayed on racks, or stacked on counters.<\/p>\n<\/div><div class=\"bde-rich-text-42875-150 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-5 indent-8\"><strong>14 pt. Cardstock \u2013 Maximum Durability<\/strong><\/p><p class=\"pt-8 pb-12 indent-8\">The thickest and most rigid option. The 14 pt. cardstock is best for displays, as it resists bending or fraying, and maintains a professional appearance for longer campaigns.<\/p>\n<\/div><div class=\"bde-rich-text-42875-151 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-5 indent-8\"><strong>Best Uses for Premium Stock<\/strong><\/p>\n<ul>\n<li>Product launches<\/li>\n<li>Real estate marketing<\/li>\n<li>Corporate events<\/li>\n<li>High-end brand promotions<\/li>\n<li>Trade show displays<\/li>\n<\/ul>\n<\/div><div class=\"bde-rich-text-42875-152 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-5 indent-8\"><strong>When Premium Stock Is Worth It<\/strong><\/p><p class=\"pt-8 pb-12 indent-8\">Choose premium stock when your flyer needs to feel sturdier, project credibility, or maintain its shape for more than a day.<\/p>\n<\/div><div class=\"bde-div-42875-165 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-42875-166 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-42875-167 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-42875-168 bde-heading\">\nEnjoying this article?\n<\/h3><div class=\"bde-rich-text-42875-169 bde-rich-text breakdance-rich-text-styles\">\n<p>Get more design ideas, print inspo, and expert tips straight to your inbox.<\/p>\n<\/div>\n<\/div><div class=\"bde-form-builder-42875-170 bde-form-builder\">\n\n\n<form id=\"newsletter-subscribe170\" class=\"breakdance-form breakdance-form--horizontal\" data-options=\"{&quot;slug&quot;:&quot;custom&quot;,&quot;name&quot;:&quot;Newsletter Subscribe&quot;,&quot;ajaxUrl&quot;:&quot;https:\\\/\\\/www.uprinting.com\\\/blog\\\/wp-admin\\\/admin-ajax.php&quot;,&quot;clearOnSuccess&quot;:true,&quot;hideOnSuccess&quot;:true,&quot;successMessage&quot;:&quot;Thank you for subscribing to our email list!&quot;,&quot;errorMessage&quot;:&quot;Something went wrong&quot;,&quot;redirect&quot;:false,&quot;redirectUrl&quot;:&quot;&quot;,&quot;customJavaScript&quot;:&quot;&quot;,&quot;recaptcha&quot;:{&quot;key&quot;:&quot;&quot;,&quot;enabled&quot;:false},&quot;honeypot_enabled&quot;:true,&quot;popupsOnSuccess&quot;:[],&quot;popupsOnError&quot;:[]}\" data-steps=\"0\" >\n  \n  \n  \n<div class=\"breakdance-form-field breakdance-form-field--email breakdance-form-field__hide-label\" >\n    \n    \n            <label class=\"breakdance-form-field__label\" for=\"email_field\">\n            Email<span class=\"breakdance-form-field__required\">*<\/span>\n        <\/label>\n    \n    <input\n    class=\"breakdance-form-field__input\"\n    id=\"email_field\"\n    aria-describedby=\"email_field\"\n    type=\"email\"\n    name=\"fields[email_field]\"\n    placeholder=\"Your email address\"\n    value=\"\"\n                \n        \n        \n    required\n    \n    \n    \n>\n\n\n    \n    \n<\/div>\n\n\n<div class=\"breakdance-form-field breakdance-form-field--hidden\" >\n    \n    \n    \n    <input\n    id=\"timezone\"\n    type=\"hidden\"\n    name=\"fields[timezone]\"\n    value=\"\"\n    >\n\n\n    \n    \n<\/div>\n\n\n<div class=\"breakdance-form-field breakdance-form-field--hpinput\" >\n    \n    \n            <label class=\"breakdance-form-field__label\" for=\"hpname\">\n            HP Name\n        <\/label>\n    \n    <input\n    class=\"breakdance-form-field__input\"\n    id=\"hpname\"\n    aria-describedby=\"hpname\"\n    type=\"hpinput\"\n    name=\"fields[hpname]\"\n    placeholder=\"\"\n    value=\"\"\n                \n        \n        \n    \n    autocomplete=\"off\"\n    tabindex=\"-1\"\n    \n>\n\n\n    \n    \n<\/div>\n\n\n<div class=\"breakdance-form-field breakdance-form-field--hidden\" >\n    \n    \n    \n    <input\n    id=\"csrf-token-170\"\n    type=\"hidden\"\n    name=\"fields[csrfToken]\"\n    value=\"c9846a3b13\"\n    >\n\n\n    \n    \n<\/div>\n\n\n  \n\n<div class=\"breakdance-form-field breakdance-form-footer\">\n    \n    \n                                    \n    \n    \n    \n    \n            \n            <button type=\"submit\" class=\"button-atom button-atom--primary breakdance-form-button breakdance-form-button__submit\"  >\n    \n        <span class=\"button-atom__text\">Keep Me Inspired<\/span>\n\n        \n        \n            <\/button>\n    \n    <input type=\"hidden\" name=\"form_id\" value=\"170\">\n    <input type=\"hidden\" name=\"post_id\" value=\"42875\">\n<\/div>\n\n  \n<\/form>\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-42875-106 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-42875-107 bde-heading\">\nHow to Pick the Right Stock: Quick Selector Guide\n<\/h2><div class=\"bde-rich-text-42875-108 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-5 indent-8\">Still undecided on what flyer stock to go for? Here\u2019s a simple cheat sheet to make your decision easier:<\/p>\n\n<ul>\n<li><strong>Handing out 1,000+ pieces?<\/strong> Choose budget stock.<\/li>\n<li><strong>Want people to keep the flyer?<\/strong> Opt for the 100 lb. paper or cardstock.<\/li>\n<li><strong>Displaying flyers on counters or waiting rooms?<\/strong> The 14 pt. Cardstock is your best bet.<\/li>\n<li><strong>Traveling between multiple events?<\/strong> Choose lighter paper, as it\u2019s easier to transport.<\/li>\n<li><strong>Need something that\u2019s writable?<\/strong> Pick uncoated stock.<\/li>\n<\/ul>\n<\/div>\n<\/div><div class=\"bde-div-42875-109 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-42875-171 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-42875-172 bde-heading\">\nWhy Portability Influences Your Choice\n<\/h2><div class=\"bde-rich-text-42875-173 bde-rich-text breakdance-rich-text-styles\">\n<p>Portability matters more than most people expect. For example, thin paper is easier to carry, lighter in bulk, simpler to distribute quickly, and won\u2019t tire out your team. When you\u2019re traveling between events or handing out a lot of flyers, lightweight stock is more ideal to prevent overstuffed bags and reduce strain when moving from one location to another.<\/p>\n<\/div><div class=\"bde-div-42875-174 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-42875-175 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-42875-176 bde-image2\" src=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2025\/12\/glossy_flyers.jpg\" loading=\"lazy\" srcset=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2025\/12\/glossy_flyers.jpg 722w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2025\/12\/glossy_flyers-300x300.jpg 300w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2025\/12\/glossy_flyers-125x125.jpg 125w\" sizes=\"(max-width: 722px) 100vw, 722px\">\n<\/div><div class=\"bde-div-42875-178 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-42875-179 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-5 indent-8\">On the other hand, cardstock is heavier but leaves a lasting impression, so it\u2019s more suitable for displays or scenarios where durability matters.<\/p><p class=\"pt-8 pb-12 indent-8\">Folding options also help with portability. Trifold flyers protect the edges and keep the flyer neat; half-fold designs reduce size for easier transport, and gate fold flyers add flair and increase visibility, while protecting the flyer.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-rich-text-42875-153 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-5 indent-8\"><strong>Practical Handling Tips<\/strong><\/p>\n<ul>\n<li>Use protective sleeves for your flyers.<\/li>\n<li>Store your flyers flat to prevent bent corners or torn edges.<\/li>\n<li>Don\u2019t overstuff bags, especially for flyers with thicker stocks.<\/li>\n<\/ul>\n<\/div>\n<\/div><div class=\"bde-div-42875-112 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-42875-113 bde-heading\">\nCoating Options That Change the Look and Durability\n<\/h2><div class=\"bde-rich-text-42875-117 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-5 indent-8\">Coatings affect presentation and protection, not thickness. Here\u2019s a quick guide:<\/p>\n\n<ul>\n<li>Choose matte if your flyers are text-heavy and if you want them to be clean and readable for recipients.<\/li>\n<li>Gloss is best if you want your flyer\u2019s design or artwork to shine and make colors more vibrant.<\/li>\n<li>For the strongest option, choose high gloss UV. It\u2019s ideal for outdoor use or heavy-handout situations.<\/li>\n<li>For flyers that are writable, uncoated is the best option. It features a writable surface, and is perfect for forms, notes, or appointment reminders.<\/li>\n<\/ul>\n<\/div>\n<\/div><div class=\"bde-div-42875-118 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-42875-119 bde-heading\">\nReal-World Scenarios: Budget vs. Premium Flyers in Action\n<\/h2><div class=\"bde-rich-text-42875-123 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pt-5 pb-8 indent-8\">Below are UPrinting\u2019s recommendations for when to use budget and premium flyers:<\/p>\n\n<ul>\n<li>Retail weekend promo \u2192 70 - 80 lb. Paper, thin, lightweight, and affordable, ideal for large-scale and short-term handouts.<\/li>\n<li>Restaurant takeout menus \u2192 100 lb. Paper, sturdy but not too heavy, great for impressing customers.<\/li>\n<li>Real estate property flyers \u2192 14 pt. Cardstock, strong and durable, provides a professional appearance and won\u2019t easily bend.<\/li>\n<li>Trade show giveaways \u2192 Choose budget stock for general attendees, premium for key clients.<\/li>\n<li>Medical clinics or salons (display racks) \u2192 Cardstock for stacking and durability.<\/li>\n<\/ul>\n<\/div>\n<\/div><div class=\"bde-div-42875-136 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-42875-137 bde-heading\">\nWrapping It Up\n<\/h2><div class=\"bde-rich-text-42875-138 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pb-8 indent-8\"><a href = \"https:\/\/www.uprinting.com\/flyer-printing.html\" target = \"_blank\">Flyers are practical and versatile marketing tools<\/a> that effectively reach your audience and convey your message. Choosing the right stock depends on how many \u2018re printing, their longevity, and the impression you want to make. Budget options are best for large-scale distribution, while premium ones are ideal for showcasing your brand and attracting key clients. When choosing flyer stock, remember to always consider portability, coating, and marketing goals to ensure your flyers not only look great, but also get the results you want.<\/p>\n<\/div>\n<\/div><div class=\"bde-code-block-42875-139 bde-code-block\">\n\n  <style>\n  *, ::after, ::before {\n    box-sizing: border-box;\n    border-width: 0;\n    border-style: solid;\n    border-color: #e5e7eb;\n    --tw-border-spacing-x: 0;\n    --tw-border-spacing-y: 0;\n    --tw-translate-x: 0;\n    --tw-translate-y: 0;\n    --tw-rotate: 0;\n    --tw-skew-x: 0;\n    --tw-skew-y: 0;\n    --tw-scale-x: 1;\n    --tw-scale-y: 1;\n    --tw-scroll-snap-strictness: proximity;\n    --tw-ring-offset-width: 0px;\n    --tw-ring-offset-color: #fff;\n    --tw-ring-color: rgb(59 130 246 \/ 0.5);\n    --tw-ring-offset-shadow: 0 0 #0000;\n    --tw-ring-shadow: 0 0 #0000;\n    --tw-shadow: 0 0 #0000;\n    --tw-shadow-colored: 0 0 #0000;\n  }\n\n  .table-auto {\n    table-layout: auto;\n  }\n\n  .min-w-full {\n    min-width: 100%;\n  }\n\n  .w-full {\n    width: 100%;\n  }\n\n  @media (min-width: 768px) {\n    .md\\:text-\\[18px\\] {\n      font-size: 18px;\n    }\n  }\n\n  .font-bold {\n    font-weight: 700;\n  }\n\n  .text-\\[14px\\] {\n    font-size: 14px;\n  }\n\n  .py-6 {\n    padding-top: 1.5rem;\n    padding-bottom: 1.5rem;\n  }\n\n  .px-6 {\n    padding-left: 1.5rem;\n    padding-right: 1.5rem;\n  }\n\n  .border-gray-300 {\n    --tw-border-opacity: 1;\n    border-color: rgb(209 213 219 \/ var(--tw-border-opacity, 1));\n  }\n\n  .border-b {\n    border-bottom-width: 1px;\n  }\n<\/style>\n\n\n\n<\/div><div class=\"bde-div-42875-180 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-42875-181 bde-heading toc-ignore\">\nfrequently asked questions\n<\/h2><div class=\"bde-accordion-42875-182 bde-accordion up-accordion bde-accordion--bordered-bottom\"><div class=\"bde-accordion__content-wrapper-42875-183 bde-accordion__content-wrapper\">\n<h3 class=\"bde-accordion__title-tag\">\n  <button type=\"button\" class=\"bde-accordion__button\" id=\"accordion-button-183\" aria-controls=\"accordion-panel-183\" aria-expanded=\"false\">\n     <span class=\"bde-accordion__title\" >What\u2019s the best paper stock for budget-friendly flyers?<\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--default\"><\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--active\"><\/span>\n  <\/button>\n<\/h3>\n\n<div role=\"region\" class=\"bde-accordion__panel\" id=\"accordion-panel-183\" aria-labelledby=\"accordion-button-183\">\n    <div class=\"bde-accordion__panel-content\">\n        <div class=\"bde-text-42875-184 bde-text\">\nA.\n<\/div><div class=\"bde-rich-text-42875-185 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"NormalTextRun SCXW232567127 BCX0\">For high-volume handouts, 70 lb. or 80 lb. paper is\u00a0<\/span><span class=\"NormalTextRun SCXW232567127 BCX0\">ideal<\/span><span class=\"NormalTextRun SCXW232567127 BCX0\">.\u00a0<\/span><span class=\"NormalTextRun SCXW232567127 BCX0\">They\u2019re<\/span><span class=\"NormalTextRun SCXW232567127 BCX0\">\u00a0lightweight, affordable, and\u00a0<\/span><span class=\"NormalTextRun SCXW232567127 BCX0\">suitable\u00a0<\/span><span class=\"NormalTextRun SCXW232567127 BCX0\">for quick promos or street distribution.<\/span><\/p>\n<\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div><div class=\"bde-accordion__content-wrapper-42875-186 bde-accordion__content-wrapper\">\n<h3 class=\"bde-accordion__title-tag\">\n  <button type=\"button\" class=\"bde-accordion__button\" id=\"accordion-button-186\" aria-controls=\"accordion-panel-186\" aria-expanded=\"false\">\n     <span class=\"bde-accordion__title\" >When should I use premium flyer stock?<\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--default\"><\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--active\"><\/span>\n  <\/button>\n<\/h3>\n\n<div role=\"region\" class=\"bde-accordion__panel\" id=\"accordion-panel-186\" aria-labelledby=\"accordion-button-186\">\n    <div class=\"bde-accordion__panel-content\">\n        <div class=\"bde-text-42875-187 bde-text\">\nA.\n<\/div><div class=\"bde-rich-text-42875-188 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"NormalTextRun SCXW231828078 BCX0\">Opt<\/span><span class=\"NormalTextRun SCXW231828078 BCX0\">\u00a0for\u00a0<\/span><span class=\"NormalTextRun SCXW231828078 BCX0\">100 lb. paper or cardstock when you need a polished, durable flyer. These work well for real estate, product launches, and displays that need\u00a0<\/span><span class=\"NormalTextRun SCXW231828078 BCX0\">a professional and polished look.<\/span><\/p>\n<\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div><div class=\"bde-accordion__content-wrapper-42875-189 bde-accordion__content-wrapper\">\n<h3 class=\"bde-accordion__title-tag\">\n  <button type=\"button\" class=\"bde-accordion__button\" id=\"accordion-button-189\" aria-controls=\"accordion-panel-189\" aria-expanded=\"false\">\n     <span class=\"bde-accordion__title\" >Does thicker paper make flyers more effective?<\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--default\"><\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--active\"><\/span>\n  <\/button>\n<\/h3>\n\n<div role=\"region\" class=\"bde-accordion__panel\" id=\"accordion-panel-189\" aria-labelledby=\"accordion-button-189\">\n    <div class=\"bde-accordion__panel-content\">\n        <div class=\"bde-text-42875-190 bde-text\">\nA.\n<\/div><div class=\"bde-rich-text-42875-191 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"NormalTextRun SCXW136238735 BCX0\">It depends on\u00a0<\/span><span class=\"NormalTextRun SCXW136238735 BCX0\">your\u00a0<\/span><span class=\"NormalTextRun SCXW136238735 BCX0\">objective<\/span><span class=\"NormalTextRun SCXW136238735 BCX0\">. Thick cardstock<\/span><span class=\"NormalTextRun SCXW136238735 BCX0\">\u00a0is durable and<\/span><span class=\"NormalTextRun SCXW136238735 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW136238735 BCX0\">leaves a stronger impression, but thin paper is\u00a0<\/span><span class=\"NormalTextRun SCXW136238735 BCX0\">portable<\/span><span class=\"NormalTextRun SCXW136238735 BCX0\">\u00a0and<\/span><span class=\"NormalTextRun SCXW136238735 BCX0\">\u00a0easier to<\/span><span class=\"NormalTextRun SCXW136238735 BCX0\">\u00a0hand out in\u00a0<\/span><span class=\"NormalTextRun SCXW136238735 BCX0\">large quantities<\/span><span class=\"NormalTextRun SCXW136238735 BCX0\">.<\/span><\/p>\n<\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div><div class=\"bde-accordion__content-wrapper-42875-192 bde-accordion__content-wrapper\">\n<h3 class=\"bde-accordion__title-tag\">\n  <button type=\"button\" class=\"bde-accordion__button\" id=\"accordion-button-192\" aria-controls=\"accordion-panel-192\" aria-expanded=\"false\">\n     <span class=\"bde-accordion__title\" >What flyer stock is best for counters or waiting rooms? <br><\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--default\"><\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--active\"><\/span>\n  <\/button>\n<\/h3>\n\n<div role=\"region\" class=\"bde-accordion__panel\" id=\"accordion-panel-192\" aria-labelledby=\"accordion-button-192\">\n    <div class=\"bde-accordion__panel-content\">\n        <div class=\"bde-text-42875-193 bde-text\">\nA.\n<\/div><div class=\"bde-rich-text-42875-194 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"none\">14 pt. cardstock is the best\u00a0option.\u00a0It\u2019s\u00a0sturdy enough to\u00a0stand upright, hold its shape, and resist\u00a0bending\u00a0or fraying\u00a0from frequent handling.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div><div class=\"bde-accordion__content-wrapper-42875-195 bde-accordion__content-wrapper\">\n<h3 class=\"bde-accordion__title-tag\">\n  <button type=\"button\" class=\"bde-accordion__button\" id=\"accordion-button-195\" aria-controls=\"accordion-panel-195\" aria-expanded=\"false\">\n     <span class=\"bde-accordion__title\" >Is portability really important when choosing flyer stock?<\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--default\"><\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--active\"><\/span>\n  <\/button>\n<\/h3>\n\n<div role=\"region\" class=\"bde-accordion__panel\" id=\"accordion-panel-195\" aria-labelledby=\"accordion-button-195\">\n    <div class=\"bde-accordion__panel-content\">\n        <div class=\"bde-text-42875-196 bde-text\">\nA.\n<\/div><div class=\"bde-rich-text-42875-197 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"NormalTextRun SCXW24219771 BCX0\">Yes. If\u00a0<\/span><span class=\"NormalTextRun SCXW24219771 BCX0\">you\u2019re<\/span><span class=\"NormalTextRun SCXW24219771 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW24219771 BCX0\">moving from one event to another<\/span><span class=\"NormalTextRun SCXW24219771 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SCXW24219771 BCX0\">or handing out hundreds of flyers, lighter stocks are easier to transport and manage.<\/span><\/p>\n<\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div><div class=\"bde-accordion__content-wrapper-42875-198 bde-accordion__content-wrapper\">\n<h3 class=\"bde-accordion__title-tag\">\n  <button type=\"button\" class=\"bde-accordion__button\" id=\"accordion-button-198\" aria-controls=\"accordion-panel-198\" aria-expanded=\"false\">\n     <span class=\"bde-accordion__title\" >Do coatings affect paper thickness?<\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--default\"><\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--active\"><\/span>\n  <\/button>\n<\/h3>\n\n<div role=\"region\" class=\"bde-accordion__panel\" id=\"accordion-panel-198\" aria-labelledby=\"accordion-button-198\">\n    <div class=\"bde-accordion__panel-content\">\n        <div class=\"bde-text-42875-199 bde-text\">\nA.\n<\/div><div class=\"bde-rich-text-42875-200 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"NormalTextRun SCXW209421399 BCX0\">No. Coatings only\u00a0<\/span><span class=\"NormalTextRun SCXW209421399 BCX0\">affect<\/span><span class=\"NormalTextRun SCXW209421399 BCX0\">\u00a0the finish and feel<\/span><span class=\"NormalTextRun SCXW209421399 BCX0\">\u00a0of the paper<\/span><span class=\"NormalTextRun SCXW209421399 BCX0\">. Matte is easy to read, gloss adds shine, and high gloss UV offers strong protection.<\/span><\/p>\n<\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div><div class=\"bde-accordion__content-wrapper-42875-201 bde-accordion__content-wrapper\">\n<h3 class=\"bde-accordion__title-tag\">\n  <button type=\"button\" class=\"bde-accordion__button\" id=\"accordion-button-201\" aria-controls=\"accordion-panel-201\" aria-expanded=\"false\">\n     <span class=\"bde-accordion__title\" >What\u2019s the best stock if I want customers to keep the flyer?<\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--default\"><\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--active\"><\/span>\n  <\/button>\n<\/h3>\n\n<div role=\"region\" class=\"bde-accordion__panel\" id=\"accordion-panel-201\" aria-labelledby=\"accordion-button-201\">\n    <div class=\"bde-accordion__panel-content\">\n        <div class=\"bde-text-42875-202 bde-text\">\nA.\n<\/div><div class=\"bde-rich-text-42875-203 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"NormalTextRun SCXW77581064 BCX0\">Opt<\/span><span class=\"NormalTextRun SCXW77581064 BCX0\">\u00a0for<\/span><span class=\"NormalTextRun SCXW77581064 BCX0\">\u00a0100 lb. paper.\u00a0<\/span><span class=\"NormalTextRun SCXW77581064 BCX0\">This<\/span><span class=\"NormalTextRun SCXW77581064 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW77581064 BCX0\">stock\u00a0<\/span><span class=\"NormalTextRun SCXW77581064 BCX0\">feel<\/span><span class=\"NormalTextRun SCXW77581064 BCX0\">s<\/span><span class=\"NormalTextRun SCXW77581064 BCX0\">\u00a0more substantial\u00a0<\/span><span class=\"NormalTextRun SCXW77581064 BCX0\">and keeps it from being\u00a0<\/span><span class=\"NormalTextRun SCXW77581064 BCX0\">tossed aside.<\/span><\/p>\n<\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div><div class=\"bde-accordion__content-wrapper-42875-204 bde-accordion__content-wrapper\">\n<h3 class=\"bde-accordion__title-tag\">\n  <button type=\"button\" class=\"bde-accordion__button\" id=\"accordion-button-204\" aria-controls=\"accordion-panel-204\" aria-expanded=\"false\">\n     <span class=\"bde-accordion__title\" >Can I write on coated flyers?<\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--default\"><\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--active\"><\/span>\n  <\/button>\n<\/h3>\n\n<div role=\"region\" class=\"bde-accordion__panel\" id=\"accordion-panel-204\" aria-labelledby=\"accordion-button-204\">\n    <div class=\"bde-accordion__panel-content\">\n        <div class=\"bde-text-42875-205 bde-text\">\nA.\n<\/div><div class=\"bde-rich-text-42875-206 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"NormalTextRun SCXW131067905 BCX0\">Writing is possible, but<\/span><span class=\"NormalTextRun SCXW131067905 BCX0\">\u00a0it depends on the type of ink or pen you use. For best results,<\/span><span class=\"NormalTextRun SCXW131067905 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW131067905 BCX0\">choose\u00a0<\/span><span class=\"NormalTextRun SCXW131067905 BCX0\">uncoated stock<\/span><span class=\"NormalTextRun SCXW131067905 BCX0\">. This type of flyer stock works great\u00a0<\/span><span class=\"NormalTextRun SCXW131067905 BCX0\">for notes, forms, or appointment reminders.<\/span><\/p>\n<\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div><div class=\"bde-accordion__content-wrapper-42875-207 bde-accordion__content-wrapper\">\n<h3 class=\"bde-accordion__title-tag\">\n  <button type=\"button\" class=\"bde-accordion__button\" id=\"accordion-button-207\" aria-controls=\"accordion-panel-207\" aria-expanded=\"false\">\n     <span class=\"bde-accordion__title\" >Which flyer stock would you recommend for restaurant takeout menus?<\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--default\"><\/span>\n     <span class=\"bde-accordion__icon bde-accordion__icon--active\"><\/span>\n  <\/button>\n<\/h3>\n\n<div role=\"region\" class=\"bde-accordion__panel\" id=\"accordion-panel-207\" aria-labelledby=\"accordion-button-207\">\n    <div class=\"bde-accordion__panel-content\">\n        <div class=\"bde-text-42875-208 bde-text\">\nA.\n<\/div><div class=\"bde-rich-text-42875-209 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"NormalTextRun SCXW9177763 BCX0\">100 lb. paper\u00a0<\/span><span class=\"NormalTextRun SCXW9177763 BCX0\">is ideal for restaurant menus<\/span><span class=\"NormalTextRun SCXW9177763 BCX0\">.\u00a0<\/span><span class=\"NormalTextRun SCXW9177763 BCX0\">It\u2019s<\/span><span class=\"NormalTextRun SCXW9177763 BCX0\">\u00a0sturdy enough to last but\u00a0<\/span><span class=\"NormalTextRun SCXW9177763 BCX0\">doesn\u2019t<\/span><span class=\"NormalTextRun SCXW9177763 BCX0\">\u00a0feel\u00a0<\/span><span class=\"NormalTextRun SCXW9177763 BCX0\">as heavy as cardstock.<\/span><\/p>\n<\/div>\n    <\/div>\n<\/div>\n\n\n\n<\/div>\r\n\r\n<\/div>\n<\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Flyers have remained relevant for one simple reason: they work and reach real customers fast. They\u2019re affordable, quick to produce, and easy to hand out anywhere. Plus, they&#8217;re versatile and can fit almost every type of business, from retail and events to real estate and restaurants. Whether you\u2019re using them for small or large campaigns, [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":43037,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[1356],"tags":[],"class_list":["post-42875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-essentials"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Simple Guide to Choosing the Right Flyer Stock<\/title>\n<meta name=\"description\" content=\"Make your flyers look and perform better. Compare lightweight budget paper vs. premium cardstock with UPrinting&#039;s guide to choose the right option for handouts, displays, or events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uprinting.com\/blog\/flyers-budget-vs-premium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Simple Guide to Choosing the Right Flyer Stock\" \/>\n<meta property=\"og:description\" content=\"Make your flyers look and perform better. Compare lightweight budget paper vs. premium cardstock with UPrinting&#039;s guide to choose the right option for handouts, displays, or events.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uprinting.com\/blog\/flyers-budget-vs-premium\/\" \/>\n<meta property=\"og:site_name\" content=\"UPrinting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UPrinting\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-31T01:39:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-05T01:41:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2025\/12\/flyers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"292\" \/>\n\t<meta property=\"og:image:height\" content=\"252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"UPrinting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uprinting\" \/>\n<meta name=\"twitter:site\" content=\"@uprinting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UPrinting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Simple Guide to Choosing the Right Flyer Stock","description":"Make your flyers look and perform better. Compare lightweight budget paper vs. premium cardstock with UPrinting's guide to choose the right option for handouts, displays, or events.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uprinting.com\/blog\/flyers-budget-vs-premium\/","og_locale":"en_US","og_type":"article","og_title":"A Simple Guide to Choosing the Right Flyer Stock","og_description":"Make your flyers look and perform better. 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