{"id":42689,"date":"2025-11-12T16:36:16","date_gmt":"2025-11-13T00:36:16","guid":{"rendered":"https:\/\/www.uprinting.com\/blog\/?p=42689"},"modified":"2026-05-04T19:29:03","modified_gmt":"2026-05-05T02:29:03","slug":"how-to-choose-the-right-brochure-paper","status":"publish","type":"post","link":"https:\/\/www.uprinting.com\/blog\/how-to-choose-the-right-brochure-paper\/","title":{"rendered":"How to Choose the Right Brochure Paper"},"content":{"rendered":"
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When printing brochures, paper stock matters more than you might think. How the paper feels, its finish, and even the weight can make a difference and leave an impression on how people see your brand. With the right choice, you can make your design pop, feel more professional, or simply hold up better in someone\u2019s hands. So, how do you know which paper stock option is right for you?<\/span>\u00a0<\/span><\/p>

In this guide, UPrinting breaks down the best paper options based on your goals, industry, and design needs so you can pick the stock that fits the job, not just any brochure.<\/span>\u00a0<\/span><\/p>\n<\/div>

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\n Types of Brochure Paper Stocks\n<\/h2>
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Different brochures<\/span><\/span><\/a> call<\/span> for <\/span>different types<\/span> of paper. Some need to be folded, some need to be written on, and others just need to look sharp on display. <\/span>Here\u2019s<\/span> a quick overview of the most common paper stocks and what <\/span>they\u2019re<\/span> best suited for:<\/span><\/span>\u00a0<\/span><\/p>
Need<\/th>Ideal Paper Stock<\/th>Why<\/th><\/tr><\/thead>
Everyday marketing<\/td>100 lb. Gloss<\/td>Bright colors, folds well, works for most uses<\/td><\/tr>
Something people can write on<\/td>70 lb. Uncoated or 14 pt. Uncoated Cardstock<\/td>No coating, easy to write on<\/td><\/tr>
A clean, high-end look<\/td>100 lb. Matte or 10 pt. Matte Cardstock<\/td>Smooth, glare-free, looks polished<\/td><\/tr>
A sturdy handout or menu<\/td>10 pt. or 14 pt. Cardstock<\/td>Thick and durable for handling<\/td><\/tr>
Affordable printing in large amounts<\/td>80 lb. Gloss<\/td>Lower cost but still looks good<\/td><\/tr><\/tbody><\/table>