{"id":39445,"date":"2025-07-08T23:02:31","date_gmt":"2025-07-09T06:02:31","guid":{"rendered":"https:\/\/uprinting.com\/?p=39445"},"modified":"2025-11-26T17:54:35","modified_gmt":"2025-11-27T01:54:35","slug":"signs-and-banners-statistics","status":"publish","type":"post","link":"https:\/\/www.uprinting.com\/blog\/signs-and-banners-statistics\/","title":{"rendered":"25 Must-Know Statistics About Signs and Banners in 2025"},"content":{"rendered":"
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Signs and banners remain a core part of how businesses market themselves in 2025. Whether it\u2019s a sidewalk banner, a real estate yard sign, or a large storefront display, printed signage continues to help brands stand out, attract foot traffic, and promote key messages.<\/p>

With the U.S. signage industry now valued at $16.7 billion, demand for banners and signs shows no signs of slowing down. In this article, we\u2019ll look at 25 statistics that highlight the continued impact of signage across industries from retail and real estate to politics and small business marketing.<\/p>\n<\/div>\n<\/div>

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\nThe Size and Strength of the Signs & Banners Industry\n<\/h2>
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The printed signage market was valued at $40\u201341 billion in 2023 and is projected to reach around $41.4 billion by 2028<\/p>\n<\/div>\n<\/div>

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  1. The signs and banners industry continues to grow steadily, with industry revenue increasing at a compound annual growth rate (CAGR) of 3.3% over the past five years to reach an estimated $16.7 billion in 2025.\u00a0[10]<\/a><\/sup><\/li>
  2. Globally, the printed signage market was valued at $40\u201341 billion in 2023 and is projected to reach around $41.4 billion by 2028, showing consistent\u2014if modest\u2014growth.\u00a0[3]<\/a><\/sup><\/li>
  3. There are now approximately 5,837 sign companies operating in the U.S., the majority of them small businesses.\u00a0[10]<\/a><\/sup><\/li>
  4. Combined, they employ over 77,648 workers, including installers, designers, and printers\u2014making signage a significant contributor to local economies.\u00a0[10]<\/a><\/sup><\/li><\/ol>

    For many businesses, signage remains one of the most cost-effective ways to market, promote, and stay visible\u2014especially in crowded or competitive areas.<\/p>\n<\/div>\n<\/div>

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    \nSigns and Banners During the Election Season\n<\/h2>
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    Election campaign yard signs comprised about 57% of all unofficial merchandise sold for the major candidates during the 2024 U.S. elections.<\/p>\n<\/div>\n<\/div>

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    1. Election seasons often see an uptick in demand for signs and banners\u2014and recent cycles have only strengthened that trend. In the 2020 election, searches for \u201cyard signs\u201d increased by 36% compared to 2016, with campaign signage drawing major attention and engagement.\u00a0[3]<\/a><\/sup><\/li>
    2. That strong interest continued into 2024 when the sign searches were still up by 23% compared to 2016. This steady demand shows signage remains a popular and trusted tool for getting messages out during elections.\u00a0[3]<\/a><\/sup><\/li>
    3. Election campaign yard signs comprised about 57% of all unofficial merchandise sold for the major candidates during the 2024 U.S. elections. That includes signs supporters buy to display at home, on streets, and at local events.\u00a0[4]<\/a><\/sup><\/li>
    4. While signs and banners may only change voting results by a small amount at around 1\u20132 percentage points, they still play a huge role in building motivation, boosting campaign visibility, and keeping staff and volunteers excited.\u00a0[5]<\/a><\/sup><\/li>
    5. The Advertising Specialty Institute saw a major jump in yard sign interest and even named them the 2024 \u201cProduct of the Year.\u201d Signs became one of the most-used promo tools between pandemic messages and political campaigns.\u00a0[3]<\/a><\/sup><\/li><\/ol>\n<\/div>\n<\/div>
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      \nRetail Signs and Real Estate Banners Trending\n<\/h2>
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      4% of homeowners in the US note that yard signs are their main source in purchasing their homes.<\/p>\n<\/div>\n<\/div>

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      1. Signs and banners continue to play a key role in real estate and retail marketing, two sectors where visibility directly drives decisions. In 2024, 63% of home buyers visited a property after noticing a for-sale sign.\u00a0[6]<\/a><\/sup><\/li>
      2. 4% of homeowners in the US note that yard signs are their main source\u00a0in purchasing their homes.\u00a0[7]<\/a><\/sup><\/li>
      3. Meanwhile, 12% of direct home sellers rely on yard signs to market\u00a0their property for sale.\u00a0[7]<\/a><\/sup><\/li>
      4. Signs have also impacted shopping habits. About 8 in 10 Americans say\u00a0signs influence them to walk into a store, and nearly 7 in 10 buy\u00a0something because a sign grabbed their attention at the right moment.\u00a0[8]<\/a><\/sup><\/li>
      5. Similarly, around 60% wouldn\u2019t trust or visit a business without\u00a0signage, and 68% say signs reflect how good the company is. Bad signs,\u00a0especially those with errors, can affect customer purchasing\u00a0decisions.\u00a0[9]<\/a><\/sup><\/li><\/ol>\n<\/div>\n<\/div>
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        \n2025\u2019s Promotional Signage Riding the Momentum\n<\/h2>
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        Banners and backdrops accounted for 33.87% of the global printed signage market in 2024.<\/p>\n<\/div>\n<\/div>

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        1. The signage printing market isn\u2019t slowing down. It\u2019s expected to grow to nearly $144 billion by 2029, with a yearly growth rate of 4.9%. That means even more businesses will continue to invest in signs to promote themselves.\u00a0[11]<\/a><\/sup><\/li>
        2. By type, banners and backdrops accounted for 33.87% of the global printed signage market in 2024\u2014making them the most dominant format\u2014while transit graphics are projected to grow at a CAGR of 1.87% through 2030.\u00a0[18]<\/a><\/sup><\/li>
        3. Demographics-wise, almost half of millennials and Gen-Z consumers (48%\u00a0each) would recommend products advertised to them by signs and\u00a0billboards.\u00a0[12]<\/a><\/sup><\/li>
        4. A similar trend persists in the older generation, with 34% of Gen X\u00a0and 23% of baby boomers also relying on promotional signage for their\u00a0product choices.\u00a0[12]<\/a><\/sup><\/li>
        5. Even with digital ads growing, printed signs like banners and posters\u00a0still dominate. Statista reports that 66% of out-of-home (OOH) ad\u00a0spending in the U.S. goes to traditional formats like vinyl billboards\u00a0and printed posters.\u00a0[13]<\/a><\/sup><\/li>
        6. A great sign sticks with people. Over 75% of customers remember a\u00a0business because of its signage, which helps build brand recognition\u00a0and keeps the company top-of-mind for future purchases.\u00a0[9]<\/a><\/sup><\/li><\/ol>\n<\/div>\n<\/div>
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          \nDigital Signage and the Future\n<\/h2>
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          60% of businesses that don\u2019t currently use digital signage plans to\u00a0add it in the next two years.<\/p>\n<\/div>\n<\/div>

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          1. The digital signage market is growing fast. In 2024, it was valued at\u00a0around $28.8 billion. By 2030, it\u2019s expected to reach nearly $46\u00a0billion, growing at an average rate of 8.1% every year starting in\u00a02025.\u00a0[14]<\/a><\/sup><\/li>
          2. Digital displays are becoming more popular in stores and offices.\u00a0About 60% of businesses that don\u2019t currently use digital signage plans\u00a0to add it in the next two years, showing how quickly this trend is\u00a0catching on.\u00a0[15]<\/a><\/sup><\/li>
          3. Worldwide, digital out-of-home advertising (DOOH) will hit $74 billion\u00a0by 2032. This includes digital billboards, interactive screens, and\u00a0other high-tech displays in public and commercial areas.\u00a0[16]<\/a><\/sup><\/li>
          4. By 2025, digital signage accounted for 41% of all global out-of-home\u00a0ad revenue. That means a big part of today\u2019s ad money goes toward\u00a0screens instead of traditional signs and banners.\u00a0[17]<\/a><\/sup><\/li>
          5. Even with digital growing fast, printed signs aren\u2019t going away. The global printed signage market is projected to reach $45.96 billion by 2030, showing that businesses around the world continue to invest in physical signage to keep their branding clear, high-quality, and visible.\u00a0[18]<\/a><\/sup><\/li><\/ol>\n<\/div>\n<\/div>
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            \nFinal Thoughts\n<\/h2>
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            The signs and banners industry continues to grow in 2025, fueled by steady demand across retail, real estate, political campaigns, and small business marketing. From traditional printed signs to large-format banners and point-of-sale displays, physical signage remains a trusted way to attract attention and drive action.<\/p>

            While digital signage is expanding fast, printed signs still dominate much of the visual marketing landscape\u2014and the two often work best together. The data is clear: signage delivers visibility, builds credibility, and supports business growth across sectors.<\/p>

            For marketers, printers, and business owners, signs and banners remain one of the most cost-effective tools to promote products, reach new customers, and make a lasting impression.<\/p>\n<\/div>\n<\/div>

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            \nCitations\n<\/h2>
            \n
            1. https:\/\/www.ibisworld.com\/united-states\/industry\/sign-banner-shops\/6550\/<\/a><\/em><\/li>
            2. https:\/\/www.statista.com\/statistics\/1380902\/global-value-printed-signage\/#:~:text=The%20source%20forecast%20that%20the,73%20billion%20dollars%20in%202023<\/a><\/em><\/li>
            3. https:\/\/members.asicentral.com\/news\/strategy\/december-2024\/2024-asi-media-product-of-the-year-yard-signs\/<\/a><\/em><\/li>
            4. https:\/\/www.omnisend.com\/kamala-vs-trump\/<\/a><\/em><\/li>
            5. https:\/\/thehill.com\/homenews\/nexstar_media_wire\/4876783-do-campaign-yard-signs-even-make-a-difference\/<\/a><\/em><\/li>
            6. https:\/\/agentfire.com\/blog\/the-power-of-real-estate-signage\/<\/a><\/em><\/li>
            7. https:\/\/www.nar.realtor\/research-and-statistics\/quick-real-estate-statistics<\/a><\/em><\/li>
            8. https:\/\/newsroom.fedex.com\/newsroom\/global-english\/fedex-office-survey-standout-signs-contribute-to-sales<\/a><\/em><\/li>
            9. https:\/\/www.michaelshortsigns.com.au\/post\/5-statistics-that-say-business-signage-actually-works<\/a><\/em><\/li>
            10. https:\/\/www.ibisworld.com\/united-states\/industry\/billboard-sign-manufacturing\/902\/<\/a><\/em><\/li>
            11. https:\/\/www.thebusinessresearchcompany.com\/report\/sign-global-market-report<\/a><\/em><\/li>
            12. https:\/\/business.yougov.com\/content\/50754-how-different-generations-engage-with-ads<\/a><\/em><\/li>
            13. https:\/\/www.statista.com\/statistics\/473692\/digital-share-ooh-ad-spend-usa\/<\/a><\/em><\/li>
            14. https:\/\/www.grandviewresearch.com\/industry-analysis\/digital-signage-market<\/a><\/em><\/li>
            15. https:\/\/straitsresearch.com\/press-release\/global-digital-out-of-home-advertising-market-size<\/a><\/em><\/li>
            16. https:\/\/www.statista.com\/statistics\/272948\/global-out-of-home-advertising-expenditure\/<\/a><\/em><\/li>
            17. https:\/\/www.mordorintelligence.com\/industry-reports\/printed-signage-market<\/a><\/em><\/li><\/ol>\n<\/div>\n<\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

              Signs and banners remain a core part of how businesses market themselves in 2025. Whether it\u2019s a sidewalk banner, a real estate yard sign, or a large storefront display, printed signage continues to help brands stand out, attract foot traffic, and promote key messages.With the U.S. signage industry now valued at $16.7 billion, demand for […]<\/p>\n","protected":false},"author":23,"featured_media":39479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[832],"tags":[],"class_list":["post-39445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-growth"],"acf":[],"yoast_head":"\n25 Key Stats on Signs and Banners You Shouldn\u2019t Miss<\/title>\n<meta name=\"description\" content=\"25 must-know statistics about signs and banners in 2025, covering industry size, growth trends, consumer behavior, and digital integration. 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