{"id":38845,"date":"2025-06-11T20:40:34","date_gmt":"2025-06-12T03:40:34","guid":{"rendered":"https:\/\/uprinting.com\/?p=38845"},"modified":"2025-10-16T21:14:17","modified_gmt":"2025-10-17T04:14:17","slug":"how-postcard-mailing-works","status":"publish","type":"post","link":"https:\/\/www.uprinting.com\/blog\/how-postcard-mailing-works\/","title":{"rendered":"How Postcard Mailing Works"},"content":{"rendered":"<section class=\"bde-section-38845-100 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-38845-101 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-38845-102 bde-rich-text breakdance-rich-text-styles\">\n<p>Understand how postcard mailing and EDDM work, from USPS requirements to costs and targeting. Learn how to send postcards effectively for your business.<\/p><p>Even in today\u2019s digital age,\u00a0<a href=\"https:\/\/www.uprinting.com\/postcard-printing.html\">postcard mailing<\/a>\u00a0still remains a powerful tool for small to medium-sized businesses (SMBs) looking to engage customers and promote their offerings. This article provides a comprehensive guide on how\u00a0<a href=\"https:\/\/www.uprinting.com\/mailing-service.html\">postcard mailing<\/a>\u00a0works, including best practices, regulations, and cost considerations.<\/p>\n<\/div>\n<\/div><div class=\"bde-div-38845-103 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-38845-104 bde-heading\">\nHow to Mail Postcards Using EDDM\n<\/h2><div class=\"bde-rich-text-38845-105 bde-rich-text breakdance-rich-text-styles\">\n<p><a href=\"https:\/\/www.uprinting.com\/every-door-direct-mail.html\">Every Door Direct Mail (EDDM)<\/a>\u00a0is a straightforward and effective way to reach potential customers without needing a mailing list. Here\u2019s a step-by-step guide to help you navigate the process:<\/p>\n<\/div><div class=\"bde-rich-text-38845-167 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pb-8 indent-8\"><strong>1. Select your target area.<\/strong>\u00a0Use the\u00a0<a href=\"https:\/\/eddm.usps.com\/eddm\/select-routes.htm\">USPS online tool<\/a>\u00a0to choose specific routes based on demographics or geographic areas. This allows you to hone in on neighborhoods that align with your business.<\/p><p class=\"pb-8 indent-8\"><strong>2. Design your postcard.<\/strong>\u00a0Create an eye-catching postcard that conveys your message clearly. Ensure your design adheres to USPS guidelines for size and layout.<\/p><p class=\"pb-8 indent-8\"><strong>3. Prepare your postcards.<\/strong>\u00a0Once your design is finalized,\u00a0<a href=\"https:\/\/www.uprinting.com\/postcard-printing.html\">print your postcards<\/a>. Ensure they meet all required specifications, such as size and thickness.<\/p><p class=\"pb-8 indent-8\"><strong>4. Submit your postcards to USPS.<\/strong>\u00a0Bring your postcards to your local USPS facility. Complete any necessary paperwork for EDDM and pay for your postage.<\/p><p class=\"pb-8 indent-8\"><strong>5. Delivery:<\/strong>\u00a0After processing, your postcards will be delivered to all households on the selected routes, maximizing your postcard advertising reach.<\/p>\n<\/div><div class=\"bde-rich-text-38845-168 bde-rich-text breakdance-rich-text-styles\">\n<p>You can also use online printers, such as UPrinting, that offer full service EDDM to simplify the process. You can manage everything directly from our website: choose your delivery dates and routes, upload your design, and finalize your order with all costs for postcards, service fees, and postage included. We take care of the printing, processing, and delivery to the post office, allowing you to send as many postcards as you want without any restrictions.<\/p>\n<\/div>\n<\/div><div class=\"bde-div-38845-169 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-38845-170 bde-heading\">\nUSPS Requirements for Mailing Postcards\n<\/h2><div class=\"bde-rich-text-38845-171 bde-rich-text breakdance-rich-text-styles\">\n<p>To ensure your postcards are eligible for mailing, you need to know the specific requirements set by the USPS.<\/p>\n<\/div><div class=\"bde-rich-text-38845-172 bde-rich-text breakdance-rich-text-styles\">\n<ul class=\"list-disc list-inside pl-4\"><li class=\"pb-4\"><strong>Size<\/strong>\u00a0\u2013 Minimum size is 3.5\u201d x 5\u201d and maximum size is 6\u201d x 11\u201d.<\/li><li class=\"pb-4\"><strong>Thickness<\/strong>\u00a0\u2013 The postcards must be at least 0.007\u201d thick.<\/li><li class=\"pb-4\"><strong>Weight<\/strong>\u00a0\u2013 Postcards must not exceed 4.0 ounces.<\/li><li class=\"pb-4\"><strong>Design Elements<\/strong>\u00a0\u2013 Include a return address and postal indicia on the front to ensure proper delivery.<\/li><\/ul>\n<\/div>\n<\/div><div class=\"bde-div-38845-174 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-38845-175 bde-heading\">\nWhere to Get Mailing Lists for Direct Mailing\n<\/h2><div class=\"bde-rich-text-38845-176 bde-rich-text breakdance-rich-text-styles\">\n<ul class=\"list-disc list-inside pl-4\"><li class=\"pb-4\"><strong>Public Records<\/strong>\u00a0\u2013 Local business registrations and voter registrations can provide valuable demographic information for building your list.<\/li><li class=\"pb-4\"><strong>Customer Databases<\/strong>\u00a0\u2013 Use data from existing customers to create a targeted mailing list based on purchasing behavior or engagement.<\/li><li class=\"pb-4\"><strong>Data Providers<\/strong>\u00a0\u2013 Consider purchasing mailing lists from reputable companies like InfoUSA or Experian, which can offer segmented lists tailored to your marketing goals.<\/li><\/ul>\n<\/div>\n<\/div><div class=\"bde-div-38845-178 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-38845-179 bde-heading\">\nPostcard Mailing Regulations You Should Know\n<\/h2><div class=\"bde-rich-text-38845-180 bde-rich-text breakdance-rich-text-styles\">\n<ul class=\"list-disc list-inside pl-4\"><li class=\"pb-4\"><strong>Advertising Compliance<\/strong>\u00a0\u2013 Ensure that your postcards comply with all advertising regulations, including truthful representation of products or services.<\/li><li class=\"pb-4\"><strong>Addressing Standards<\/strong>\u00a0\u2013 Follow proper addressing formats, including the use of delivery points and barcodes to ensure efficient processing.<\/li><li class=\"pb-4\"><strong>Content Restrictions<\/strong>\u00a0\u2013 Avoid using prohibited content, such as misleading or deceptive information, to maintain the integrity of your postcard marketing efforts.<\/li><\/ul>\n<\/div>\n<\/div><div class=\"bde-div-38845-181 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-38845-182 bde-heading\">\nDifference Between EDDM and Direct Mailing\n<\/h2><div class=\"bde-rich-text-38845-183 bde-rich-text breakdance-rich-text-styles\">\n<p>Both EDDM and traditional direct mailing serve as valuable tools in your marketing arsenal, but they operate differently.<\/p>\n<\/div><div class=\"bde-rich-text-38845-184 bde-rich-text breakdance-rich-text-styles\">\n<ul class=\"list-disc list-inside pl-4\"><li class=\"pb-4\"><strong>EDDM (Every Door Direct Mail)<\/strong>\u00a0\u2013 A service that allows businesses to send postcards to specific geographic areas without needing a mailing list. Ideal for broad outreach to local neighborhoods.<\/li><li class=\"pb-4\"><strong>Direct Mailing<\/strong>\u00a0\u2013 Involves sending postcards to a specific list of individuals or businesses. This method requires a targeted mailing list, allowing for more personalized marketing efforts. Interested in direct mailing? Check out our\u00a0<a href=\"https:\/\/www.uprinting.com\/direct-mail-statistics.html\">79 Direct Mail Statistics<\/a>\u00a0for more information.<\/li><\/ul>\n<\/div>\n<\/div><div class=\"bde-div-38845-185 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-38845-186 bde-heading\">\nHow Much Does Postcard Mailing Cost?\n<\/h2><div class=\"bde-rich-text-38845-187 bde-rich-text breakdance-rich-text-styles\">\n<p><a href=\"https:\/\/www.uprinting.com\/how-much-to-mail-a-postcard.html\">Postcard mailing costs have evolved over time<\/a>\u00a0as expected. Understanding the costs associated with postcard mailing is crucial for effective budget management. Here\u2019s a breakdown of the key cost components:<\/p>\n<\/div><div class=\"bde-rich-text-38845-188 bde-rich-text breakdance-rich-text-styles\">\n<ul class=\"list-disc list-inside pl-4\"><li class=\"pb-4\"><strong>Printing Costs:<\/strong>\u00a0Vary depending on the quantity ordered, the complexity of your design, and the quality of the paper used.<\/li><li class=\"pb-4\"><strong>Postage:<\/strong>\u00a0EDDM rates are generally lower than traditional postage rates, making it a cost-effective option for mass mailing.<\/li><li class=\"pb-4\"><strong>Additional Costs:<\/strong>\u00a0Factor in design costs, mailing list acquisition fees, and any potential fees from marketing agencies if you choose to outsource your campaign.<\/li><\/ul>\n<\/div>\n<\/div><div class=\"bde-div-38845-189 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-38845-190 bde-heading\">\nWhat Are the Available Postcard Sizes for Mailing?\n<\/h2><div class=\"bde-rich-text-38845-191 bde-rich-text breakdance-rich-text-styles\">\n<p>Choosing the right postcard size can significantly influence your marketing success. Here are the standard sizes and custom options:<\/p>\n<\/div><div class=\"bde-rich-text-38845-192 bde-rich-text breakdance-rich-text-styles\">\n<ul class=\"list-disc list-inside pl-4\"><li class=\"pb-4\"><strong>Standard Sizes:<\/strong>\u00a0Common postcard sizes include 4\u201d x 6\u201d, 5\u201d x 7\u201d, and 6\u201d x 11\u201d. These sizes are widely recognized and fit USPS requirements. For further guidance, read our\u00a0<a href=\"https:\/\/www.uprinting.com\/standard-postcard-size.html\">Standard Postcard Size Printing Guide.<\/a><\/li><li class=\"pb-4\"><strong>Custom Sizes:<\/strong>\u00a0Depending on your marketing strategy, custom sizes can be utilized, but ensure they meet the USPS mailing specifications to avoid additional fees.<\/li><\/ul>\n<\/div><div class=\"bde-rich-text-38845-193 bde-rich-text breakdance-rich-text-styles\">\n<p>Postcard mailing can be an effective addition to your marketing strategy when executed correctly. By understanding the requirements, regulations, and costs involved, SMBs and marketing professionals can leverage postcard mailing to reach their target audience effectively.<\/p>\n<\/div>\n<\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Understand how postcard mailing and EDDM work, from USPS requirements to costs and targeting. Learn how to send postcards effectively for your business.Even in today\u2019s digital age,\u00a0postcard mailing\u00a0still remains a powerful tool for small to medium-sized businesses (SMBs) looking to engage customers and promote their offerings. This article provides a comprehensive guide on how\u00a0postcard mailing\u00a0works, [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":38778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[1356,832],"tags":[],"class_list":["post-38845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-essentials","category-marketing-and-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Postcard Mailing Works | UPrinting<\/title>\n<meta name=\"description\" content=\"Understand how postcard mailing and EDDM work, from USPS requirements to costs and targeting. 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