{"id":37766,"date":"2025-05-19T23:07:25","date_gmt":"2025-05-20T06:07:25","guid":{"rendered":"https:\/\/uprinting.com\/?p=37766"},"modified":"2025-10-29T00:50:10","modified_gmt":"2025-10-29T07:50:10","slug":"packaging-inserts-good-for-investment","status":"publish","type":"post","link":"https:\/\/www.uprinting.com\/blog\/packaging-inserts-good-for-investment\/","title":{"rendered":"Packaging Inserts Drive Repeat Sales and Build Brand Loyalty"},"content":{"rendered":"<section class=\"bde-section-37766-106 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-37766-107 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-37766-108 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pb-12 indent-8\">In e-commerce, every interaction with a customer counts\u2014including what they find inside the package. Packaging inserts offer a budget-friendly yet impactful way to boost customer retention, encourage repeat purchases, and strengthen brand loyalty.<\/p><p class=\"pb-12\">Studies from\u00a0<a class=\"underline text-blue-600\" href=\"https:\/\/www.businessdasher.com\/importance-of-product-packaging\/\" target=\"_blank\" rel=\"noopener\">Business Dasher\u00a0<\/a>show that 63% of consumers have repurchased a product because of its packaging design, while\u00a0<a class=\"underline text-blue-600\" href=\"https:\/\/cart.com\/blog\/why-packaging-matters\" target=\"_blank\" rel=\"noopener\">Cart.com<\/a>\u00a0found that 41% say branded packaging encourages them to buy again. Thoughtfully designed packaging inserts not only enhance the customer experience but also serve as a powerful marketing tool that can maximize your return on investment (ROI).<\/p><p class=\"pt-12\">This article explores why\u00a0<a class=\"underline text-blue-600\">packaging inserts<\/a>\u00a0matter, the types that drive results, best practices for implementation, and case studies of brands successfully using them.<\/p>\n<\/div>\n<\/div><div class=\"bde-div-37766-112 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-37766-113 bde-heading\">\nTypes of packaging inserts that drive ROI\n<\/h2><div class=\"bde-rich-text-37766-114 bde-rich-text breakdance-rich-text-styles\">\n<div class=\"pt-2 pb-8\"><p class=\"indent-8\">Different types of packaging inserts can be strategically used to increase customer lifetime value (CLV) and boost sales.<\/p><\/div><div class=\"pt-2 pb-8\"><p id=\"i1\" class=\"mb-4 font-semibold\"><strong>1. Discount Codes and Referral Programs<\/strong><\/p><div><ul class=\"list-disc list-inside space-y-4 ml-8 md:ml-16\"><li>Encourage customers to make another purchase by offering an exclusive discount code inside their order.<\/li><li>Referral programs turn existing customers into brand advocates by rewarding them for bringing in new buyers.<\/li><li>Example: Dollar Shave Club successfully leveraged referral inserts, helping them grow subscriptions while lowering customer acquisition costs.<\/li><\/ul><\/div><\/div><div class=\"pt-2 pb-8\"><p id=\"i2\" class=\"mb-4 font-semibold\"><strong>2. Upselling and Cross-Selling Inserts<\/strong><\/p><ul class=\"list-disc list-inside space-y-4 ml-8 md:ml-16\"><li>Recommend related or complementary products to increase order value.<\/li><li>Include a QR code or website link directing customers to an exclusive offer or bundle deal.<\/li><li>Example: Birchbox uses upsell inserts to encourage customers to purchase full-size versions of sample products in their subscription boxes.<\/li><\/ul><\/div><div class=\"pt-2 pb-8\"><p id=\"i3\" class=\"mb-4 font-semibold\"><strong>3. Personalized Thank-You Notes<\/strong><\/p><ul class=\"list-disc list-inside space-y-4 ml-8 md:ml-16\"><li>A small gesture like a handwritten or printed thank-you note can leave a lasting impression.<\/li><li>Adds a human touch, making customers feel appreciated and more likely to stay loyal to the brand.<\/li><li>Example: Glossier includes personalized thank-you notes and stickers in their orders to enhance customer engagement and brand love.<\/li><\/ul><\/div><div class=\"pt-2 pb-8\"><p id=\"i4\" class=\"mb-4 font-semibold\"><strong>4. Free Samples and Trial Products<\/strong><\/p><ul class=\"list-disc list-inside space-y-4 ml-8 md:ml-16\"><li>Introducing customers to new or complementary products increases the chance of future purchases.<\/li><li>Works particularly well for beauty, skincare, food, and beverage brands.<\/li><li>Example: Many cosmetic brands include free sample sachets of new products to encourage future purchases.<\/li><\/ul><\/div>\n<\/div><div class=\"bde-div-37766-238 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-37766-239 bde-image2\" src=\"\/blog\/wp-content\/uploads\/2025\/05\/Packaging_Inserts_UP_Article_A-scaled.jpg\" loading=\"lazy\">\n<\/div><div class=\"bde-div-37766-240 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-37766-241 bde-heading toc-ignore\">\nTable of Contents\n<\/h3><div class=\"bde-div-37766-242 bde-div\">\n  \n  \n\t\n\n\n\n<h4 class=\"bde-heading-37766-243 bde-heading toc-ignore\">\n1\n<\/h4><div class=\"bde-rich-text-37766-244 bde-rich-text breakdance-rich-text-styles\">\n<p><a href=\"https:\/\/www.uprinting.com\/blog\/packaging-inserts-good-for-investment\/#h1\">Creates a positive unboxing experience.<\/a><\/p>\n<\/div>\n<\/div><div class=\"bde-div-37766-245 bde-div\">\n  \n  \n\t\n\n\n\n<h4 class=\"bde-heading-37766-246 bde-heading toc-ignore\">\n2\n<\/h4><div class=\"bde-rich-text-37766-247 bde-rich-text breakdance-rich-text-styles\">\n<p><a href=\"https:\/\/www.uprinting.com\/blog\/packaging-inserts-good-for-investment\/#h2\">Encourages social media engagement.<\/a><\/p>\n<\/div>\n<\/div><div class=\"bde-div-37766-248 bde-div\">\n  \n  \n\t\n\n\n\n<h4 class=\"bde-heading-37766-249 bde-heading toc-ignore\">\n3\n<\/h4><div class=\"bde-rich-text-37766-250 bde-rich-text breakdance-rich-text-styles\">\n<p><a href=\"https:\/\/www.uprinting.com\/blog\/packaging-inserts-good-for-investment\/#h3\">Reinforces brand messaging and perceived value.<\/a><\/p>\n<\/div>\n<\/div><div class=\"bde-text-37766-257 bde-text\">\nUP NEXT\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-37766-258 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-37766-259 bde-heading\">\nHow packaging inserts improve customer retention and loyalty\n<\/h2><div class=\"bde-rich-text-37766-260 bde-rich-text breakdance-rich-text-styles\">\n<div class=\"pt-2 pb-8\"><div class=\"pt-2 pb-8\"><div class=\"overflow-x-auto mt-6\"><p class=\"indent-8\">A well-crafted packaging insert strategy can help turn first-time buyers into repeat customers by enhancing their shopping experience.<\/p><\/div><\/div><div class=\"pt-2 pb-8\"><p id=\"h1\" class=\"mb-4 font-semibold \"><strong>1. Creates a positive unboxing experience.<\/strong><\/p><ul class=\"list-disc list-inside space-y-4 ml-8 md:ml-16\"><li>The unboxing experience is a key moment where brands can impress customers and build an emotional connection.<\/li><li>Unique packaging and inserts can increase perceived value, making the purchase feel more premium.<\/li><\/ul><\/div><div class=\"pt-2 pb-8\"><p id=\"h2\" class=\"mb-4 font-semibold\"><strong>2. Encourages social media engagement.<\/strong><\/p><div class=\"overflow-x-auto mt-6\"><ul class=\"list-disc list-inside space-y-4 ml-8 md:ml-16\"><li>Consumers love sharing aesthetically pleasing packaging on social media.<\/li><li>According to a study done by\u00a0<a class=\"underline text-blue-600\" href=\"https:\/\/www.businessdasher.com\/importance-of-product-packaging\/\" target=\"_blank\" rel=\"noopener\">BusinessDasher,<\/a>\u00a040% of shoppers post photos of unique packaging on their accounts, increasing brand exposure and credibility.<\/li><\/ul><\/div><\/div><div class=\"pt-2 pb-8\"><p id=\"h3\" class=\"mb-4 font-semibold\"><strong>3. Reinforces brand messaging and perceived value.<\/strong><\/p><div class=\"overflow-x-auto mt-6\"><ul class=\"list-disc list-inside space-y-4 ml-8 md:ml-16\"><li>Inserts are an extension of your brand\u2019s personality and message.<\/li><li>Custom packaging and inserts create a memorable experience, making customers more likely to return.<\/li><li>It makes you stand out in a crowded marketplace. A study done by\u00a0<a class=\"underline text-blue-600\" href=\"https:\/\/disk.com\/resources\/packaging-customer-unboxing-experience\/\" target=\"_blank\" rel=\"noopener\">Disk.com\u00a0<\/a>found that 72% of consumers say packaging design influences their purchasing decisions, while\u00a0<a class=\"underline text-blue-600\" href=\"https:\/\/www.businessdasher.com\/importance-of-product-packaging\/\" target=\"_blank\" rel=\"noopener\">BusinessDasher\u00a0<\/a>saw that 81% of shoppers have tried a new product simply because its packaging stood out to them.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><h2 class=\"bde-heading-37766-275 bde-heading\">\nHow packaging inserts improve customer retention and loyalty\n<\/h2><div class=\"bde-rich-text-37766-276 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"indent-8\">To ensure packaging inserts drive maximum ROI, follow these best practices:<\/p><p id=\"h3\" class=\"mb-4 font-semibold\"><strong>1. Make it relevant and value-driven.<\/strong><\/p><ul class=\"list-disc list-inside space-y-4 ml-8 md:ml-16\"><li>Align the insert with the customer\u2019s interests and order history.<\/li><li>Provide exclusive perks or personalized offers to make it feel special.<\/li><\/ul><p id=\"h3\" class=\"mb-4 font-semibold\"><strong>2. Use high-quality materials and design.<\/strong><\/p><ul class=\"list-disc list-inside space-y-4 ml-8 md:ml-16\"><li>Avoid cheap, generic inserts\u2014well-designed and high-quality materials reflect professionalism.<\/li><li>Consider eco-friendly options to appeal to sustainability-conscious shoppers.<\/li><\/ul><p id=\"h3\" class=\"mb-4 font-semibold\"><strong>3. Include a clear call-to-action (CTA).<\/strong><\/p><ul class=\"list-disc list-inside space-y-4 ml-8 md:ml-16\"><li>Encourage customers to redeem a discount, follow the brand on social media, or refer a friend.<\/li><li>Use QR codes and short links to make access to promotions seamless.<\/li><\/ul>\n<\/div><div class=\"bde-div-37766-261 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-37766-262 bde-image2\" src=\"\/blog\/wp-content\/uploads\/2025\/05\/Packaging_Inserts_UP_Article_B.jpg\" loading=\"lazy\">\n<\/div><div class=\"bde-div-37766-263 bde-div\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-37766-264 bde-heading toc-ignore\">\nTable of Contents\n<\/h3><div class=\"bde-div-37766-265 bde-div\">\n  \n  \n\t\n\n\n\n<h4 class=\"bde-heading-37766-266 bde-heading toc-ignore\">\n1\n<\/h4><div class=\"bde-rich-text-37766-267 bde-rich-text breakdance-rich-text-styles\">\n<p><a class=\"\" href=\"https:\/\/www.uprinting.com\/blog\/packaging-inserts-good-for-investment\/#i1\">Discount Codes and Referral Programs<\/a><\/p>\n<\/div>\n<\/div><div class=\"bde-div-37766-268 bde-div\">\n  \n  \n\t\n\n\n\n<h4 class=\"bde-heading-37766-269 bde-heading toc-ignore\">\n2\n<\/h4><div class=\"bde-rich-text-37766-270 bde-rich-text breakdance-rich-text-styles\">\n<p><a href=\"https:\/\/www.uprinting.com\/blog\/packaging-inserts-good-for-investment\/#i2\">Upselling and Cross-Selling Inserts<\/a><\/p>\n<\/div>\n<\/div><div class=\"bde-div-37766-271 bde-div\">\n  \n  \n\t\n\n\n\n<h4 class=\"bde-heading-37766-272 bde-heading toc-ignore\">\n3\n<\/h4><div class=\"bde-rich-text-37766-273 bde-rich-text breakdance-rich-text-styles\">\n<p><a href=\"https:\/\/www.uprinting.com\/blog\/packaging-inserts-good-for-investment\/#i3\">Personalized Thank-You Notes<\/a><\/p>\n<\/div>\n<\/div><div class=\"bde-div-37766-277 bde-div\">\n  \n  \n\t\n\n\n\n<h4 class=\"bde-heading-37766-278 bde-heading toc-ignore\">\n4\n<\/h4><div class=\"bde-rich-text-37766-279 bde-rich-text breakdance-rich-text-styles\">\n<p><a href=\"https:\/\/www.uprinting.com\/blog\/packaging-inserts-good-for-investment\/#i4\">Free Samples and Trial Products<\/a><\/p>\n<\/div>\n<\/div><div class=\"bde-text-37766-274 bde-text\">\nPREVIOUSLY\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-37766-280 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-37766-281 bde-heading\">\nGlossier \u2013 Personalized Thank-You Notes and Stickers Boost Customer Loyalty\n<\/h2><div class=\"bde-rich-text-37766-282 bde-rich-text breakdance-rich-text-styles\">\n<p>Glossier, a digital-first beauty brand, prioritizes community engagement in its marketing strategy. Their handwritten thank-you notes and branded stickers included in orders make customers feel valued and encourage them to share their experience on social media.<\/p>\n<\/div><div class=\"bde-div-37766-283 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-37766-284 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-37766-285 bde-rich-text breakdance-rich-text-styles\">\n<p>Glossier\u2019s strategy of merchandising people, their opinions, and content alongside their products has driven rapid brand growth. By leveraging packaging inserts as part of their customer experience, Glossier successfully increased engagement and repeat purchases.<\/p><p>Source:\u00a0<a class=\"underline text-blue-600\" href=\"https:\/\/www.hbs.edu\/faculty\/Pages\/item.aspx?num=54905\" target=\"_blank\" rel=\"noopener\">Harvard Business School Case Study<\/a><\/p>\n<\/div>\n<\/div><div class=\"bde-div-37766-286 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-37766-287 bde-image2\" src=\"https:\/\/static.independent.co.uk\/2023\/05\/04\/11\/glossier%20indybest.jpg?width=1200\" alt=\"\" loading=\"lazy\"><div class=\"bde-rich-text-37766-288 bde-rich-text breakdance-rich-text-styles\">\n<p><em>Source: insider.com<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-37766-289 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-37766-290 bde-heading\">\nBirchbox \u2013 Subscription Box Upsell Inserts Drive More Sales\n<\/h2><div class=\"bde-rich-text-37766-291 bde-rich-text breakdance-rich-text-styles\">\n<p>Birchbox, a beauty subscription service, uses upsell inserts to encourage customers to purchase full-size versions of the samples they receive.<\/p>\n<\/div><div class=\"bde-div-37766-292 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-37766-295 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-37766-296 bde-image2\" src=\"https:\/\/i.insider.com\/5d5b0852cd97845cf831f242?width=800&amp;format=jpeg\" alt=\"\" loading=\"lazy\"><div class=\"bde-rich-text-37766-297 bde-rich-text breakdance-rich-text-styles\">\n<p><em>Source: static.independent.co.uk<\/em><\/p>\n<\/div>\n<\/div><div class=\"bde-div-37766-293 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-37766-294 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"indent-8 mt-4\">Since many customers prefer to test products before committing, these inserts serve as a gentle nudge toward higher-value purchases, ultimately increasing sales conversions.<\/p><p class=\"indent-8 mt-4\">Source:\u00a0<a class=\"underline text-blue-600\" href=\"https:\/\/www.cbinsights.com\/research\/direct-to-consumer-retail-strategies\/\" target=\"_blank\" rel=\"noopener\">CB Insights<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-37766-298 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-37766-299 bde-heading\">\nDollar Shave Club \u2013 Referral and Loyalty Inserts Increase Subscriptions\n<\/h2><div class=\"bde-rich-text-37766-300 bde-rich-text breakdance-rich-text-styles\">\n<p>Dollar Shave Club leveraged referral program inserts to grow its customer base efficiently. Their approach encouraged existing customers to bring in new subscribers by offering discounts and loyalty perks.<\/p>\n<\/div><div class=\"bde-div-37766-301 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-37766-302 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-37766-303 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"indent-8 mt-4\">This method helped reduce acquisition costs while increasing customer lifetime value, making it a win-win for both the brand and its customers.<\/p><p class=\"indent-8 mt-4\">Source:\u00a0<a class=\"underline text-blue-600\" href=\"https:\/\/www.optimonk.com\/dollar-shave-club-marketing\/\" target=\"_blank\" rel=\"noopener\">OptiMonk<\/a><\/p>\n<\/div>\n<\/div><div class=\"bde-div-37766-304 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-37766-305 bde-image2\" src=\"https:\/\/www.unilever.com\/content-images\/92ui5egz\/production\/df84df45900159e56e6fd0a1e868d2a2e425b996-1920x1080.jpg?rect=0,36,1920,1008&amp;w=1200&amp;h=630&amp;fm=jpg\" alt=\"\" loading=\"lazy\"><div class=\"bde-rich-text-37766-306 bde-rich-text breakdance-rich-text-styles\">\n<p><em>Source: unilever.com<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-37766-307 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-37766-308 bde-heading\">\nBest Practices for Effective Packaging Inserts\n<\/h2><div class=\"bde-rich-text-37766-309 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"indent-8 mb-8\">A well-crafted packaging insert strategy can help turn first-time buyers into repeat customers by enhancing their shopping experience.<\/p><p class=\"mb-4 font-semibold\"><strong>1. Make it relevant and value-driven.<\/strong><\/p><ul class=\"list-disc list-inside space-y-4 ml-8 md:ml-16\"><li>Align the insert with the customer\u2019s interests and order history.<\/li><li>Provide exclusive perks or personalized offers to make it feel special.<\/li><\/ul><p class=\"mb-4 font-semibold mt-8\"><strong>2. Use high-quality materials and design.<\/strong><\/p><ul class=\"list-disc list-inside space-y-4 ml-8 md:ml-16\"><li>Avoid cheap, generic inserts\u2014well-designed and high-quality materials reflect professionalism.<\/li><li>Consider eco-friendly options to appeal to sustainability-conscious shoppers.<\/li><\/ul><p class=\"mb-4 font-semibold mt-8\"><strong>3. Include a clear call-to-action (CTA)<\/strong><\/p><ul class=\"list-disc list-inside space-y-4 ml-8 md:ml-16\"><li>Encourage customers to redeem a discount, follow the brand on social media, or refer a friend.<\/li><li>Use QR codes and short links to make access to promotions seamless.<\/li><\/ul>\n<\/div>\n<\/div><div class=\"bde-div-37766-316 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-37766-317 bde-heading\">\nTo Sum It Up\n<\/h2><div class=\"bde-rich-text-37766-318 bde-rich-text breakdance-rich-text-styles\">\n<p class=\"pb-8 indent-8\">Packaging inserts are a simple yet highly effective tool for e-commerce brands looking to increase ROI. Whether through discount codes, referral incentives, upsell recommendations, or thank-you notes, these small touches can enhance customer experience, encourage repeat purchases, and drive brand loyalty.<\/p><p class=\"pb-8 indent-8\">By incorporating thoughtful, well-designed inserts into your packaging strategy, you can turn a one-time buyer into a lifelong customer.<\/p>\n<\/div>\n<\/div><div class=\"bde-code-block-37766-234 bde-code-block\">\n\n\n\n<\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>In e-commerce, every interaction with a customer counts\u2014including what they find inside the package. Packaging inserts offer a budget-friendly yet impactful way to boost customer retention, encourage repeat purchases, and strengthen brand loyalty.Studies from\u00a0Business Dasher\u00a0show that 63% of consumers have repurchased a product because of its packaging design, while\u00a0Cart.com\u00a0found that 41% say branded packaging encourages [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":38189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[832],"tags":[],"class_list":["post-37766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Packaging Inserts That Drive Sales and Loyalty<\/title>\n<meta name=\"description\" content=\"Did you know 63% of consumers repurchase because of packaging design? Discover how strategic packaging inserts\u2014like discounts, referrals, and free samples\u2014can increase your ROI and customer loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uprinting.com\/blog\/packaging-inserts-good-for-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging Inserts That Drive Sales and Loyalty\" \/>\n<meta property=\"og:description\" content=\"Did you know 63% of consumers repurchase because of packaging design? 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