{"id":32494,"date":"2023-07-25T23:34:14","date_gmt":"2023-07-26T06:34:14","guid":{"rendered":"https:\/\/uprinting.com\/?p=32494"},"modified":"2025-10-23T14:27:54","modified_gmt":"2025-10-23T21:27:54","slug":"unboxing-the-appeal-of-pr-beauty-boxes","status":"publish","type":"post","link":"https:\/\/www.uprinting.com\/blog\/unboxing-the-appeal-of-pr-beauty-boxes\/","title":{"rendered":"Unboxing the Appeal of PR Beauty Boxes"},"content":{"rendered":"<p>Regardless of how niche your interest is, there\u2019s surely an influencer for it with a PR unboxing video on the internet. If you\u2019re into beauty and makeup, we are willing to bet you\u2019ve even clicked on one recently.<\/p>\n<p>PR boxes have been around for a long time, but they\u2019ve really taken off in recent years when short-form content became king on social media. Then came unboxing, which transformed plain mailer boxes into vibrant, thoughtfully designed packages with fancy embellishments and personal touches.<\/p>\n<p>If you are planning on giving out your very own PR box, you\u2019re in luck. <strong>Check out this list of viral PR beauty boxes from renowned global brands<\/strong>, before you start ordering mailer boxes in bulk<\/p>\n<h2><span style=\"color: #008000;\">Kylie Cosmetics<\/span><\/h2>\n<p>One of the most iconic PR boxes of late was beauty mogul and reality TV star Kylie Jenner\u2019s 25th birthday PR box. Although it was worth a whopping $175 for a 3-piece birthday lip crayon set and lip gloss set, it sold out in minutes as soon as it was launched on the website. Unfortunately, the virality was not 100% positive. Some customers felt that <a href=\"https:\/\/www.buzzfeed.com\/mychalthompson\/bethenny-frankel-said-kylie-cosmetics-birthday-pr-box-is-a\" target=\"_blank\" rel=\"noopener\">it was overpriced and not worth the cost<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@bethennyfrankel\/video\/7136206317588466986\" data-video-id=\"7136206317588466986\">\n<section><a title=\"@bethennyfrankel\" href=\"https:\/\/www.tiktok.com\/@bethennyfrankel?refer=embed\" target=\"_blank\" rel=\"noopener\">@bethennyfrankel<\/a> Anyone in the market for a $117 cardboard box??? <a title=\"kyliecosmetics\" href=\"https:\/\/www.tiktok.com\/tag\/kyliecosmetics?refer=embed\" target=\"_blank\" rel=\"noopener\">#kyliecosmetics<\/a> <a title=\"kyliejenner\" href=\"https:\/\/www.tiktok.com\/tag\/kyliejenner?refer=embed\" target=\"_blank\" rel=\"noopener\">#kyliejenner<\/a> <a title=\"celebritybeautybrand\" href=\"https:\/\/www.tiktok.com\/tag\/celebritybeautybrand?refer=embed\" target=\"_blank\" rel=\"noopener\">#celebritybeautybrand<\/a> <a title=\"celebritybrand\" href=\"https:\/\/www.tiktok.com\/tag\/celebritybrand?refer=embed\" target=\"_blank\" rel=\"noopener\">#celebritybrand<\/a> <a title=\"celebritybrandreview\" href=\"https:\/\/www.tiktok.com\/tag\/celebritybrandreview?refer=embed\" target=\"_blank\" rel=\"noopener\">#celebritybrandreview<\/a> <a title=\"celebritybrandreview\" href=\"https:\/\/www.tiktok.com\/tag\/celebritybrandreview?refer=embed\" target=\"_blank\" rel=\"noopener\">#celebritybrandreview<\/a> <a title=\"kyliecosmecticsreview\" href=\"https:\/\/www.tiktok.com\/tag\/kyliecosmecticsreview?refer=embed\" target=\"_blank\" rel=\"noopener\">#kyliecosmecticsreview<\/a> <a title=\"beautytiktok\" href=\"https:\/\/www.tiktok.com\/tag\/beautytiktok?refer=embed\" target=\"_blank\" rel=\"noopener\">#beautytiktok<\/a> <a title=\"beautytok\" href=\"https:\/\/www.tiktok.com\/tag\/beautytok?refer=embed\" target=\"_blank\" rel=\"noopener\">#beautytok<\/a> <a title=\"beautyreview\" href=\"https:\/\/www.tiktok.com\/tag\/beautyreview?refer=embed\" target=\"_blank\" rel=\"noopener\">#beautyreview<\/a> <a title=\"beautyreviews\" href=\"https:\/\/www.tiktok.com\/tag\/beautyreviews?refer=embed\" target=\"_blank\" rel=\"noopener\">#beautyreviews<\/a> <a title=\"makeuptiktok\" href=\"https:\/\/www.tiktok.com\/tag\/makeuptiktok?refer=embed\" target=\"_blank\" rel=\"noopener\">#makeuptiktok<\/a> <a title=\"makeuptok\" href=\"https:\/\/www.tiktok.com\/tag\/makeuptok?refer=embed\" target=\"_blank\" rel=\"noopener\">#makeuptok&lt;\/a &gt; <\/a><a title=\"makeupreview\" href=\"https:\/\/www.tiktok.com\/tag\/makeupreview?refer=embed\" target=\"_blank\" rel=\"noopener\">#makeupreview<\/a><a title=\"makeupreviews\" href=\"https:\/\/www.tiktok.com\/tag\/makeupreviews?refer=embed\" target=\"_blank\" rel=\"noopener\">#makeupreviews<\/a><a title=\"packagingreview\" href=\"https:\/\/www.tiktok.com\/tag\/packagingreview?refer=embed\" target=\"_blank\" rel=\"noopener\">#packagingreview<\/a><a title=\"brandreview\" href=\"https:\/\/www.tiktok.com\/tag\/brandreview?refer=embed\" target=\"_blank\" rel=\"noopener\">#brandreview<\/a><a title=\"beautybrand\" href=\"https:\/\/www.tiktok.com\/tag\/beautybrand?refer=embed\" target=\"_blank\" rel=\"noopener\">#beautybrand<\/a><a title=\"beautybrands\" href=\"https:\/\/www.tiktok.com\/tag\/beautybrands?refer=embed\" target=\"_blank\" rel=\"noopener\">#beautybrands<\/a><a title=\"beautybrandreview\" href=\"https:\/\/www.tiktok.com\/tag\/beautybrandreview?refer=embed\" target=\"_blank\" rel=\"noopener\">#beautybrandreview<\/a><a title=\"makeupbrand\" href=\"https:\/\/www.tiktok.com\/tag\/makeupbrand?refer=embed\" target=\"_blank\" rel=\"noopener\">#makeupbrand<\/a><a title=\"makeupbrands\" href=\"https:\/\/www.tiktok.com\/tag\/makeupbrands?refer=embed\" target=\"_blank\" rel=\"noopener\">#makeupbrands<\/a><a title=\"makeupbrandreveiws\" href=\"https:\/\/www.tiktok.com\/tag\/makeupbrandreveiws?refer=embed\" target=\"_blank\" rel=\"noopener\">#makeupbrandreveiws<\/a><a title=\"lipgloss\" href=\"https:\/\/www.tiktok.com\/tag\/lipgloss?refer=embed\" target=\"_blank\" rel=\"noopener\">#lipgloss<\/a><a title=\"lipkit\" href=\"https:\/\/www.tiktok.com\/tag\/lipkit?refer=embed\" target=\"_blank\" rel=\"noopener\">#lipkit<\/a><a title=\"kylielipkit\" href=\"https:\/\/www.tiktok.com\/tag\/kylielipkit?refer=embed\" target=\"_blank\" rel=\"noopener\">#kylielipkit<\/a><a title=\"kylielipkits\" href=\"https:\/\/www.tiktok.com\/tag\/kylielipkits?refer=embed\" target=\"_blank\" rel=\"noopener\">#kylielipkits<\/a><a title=\"kyliebirthdayeditionbundle\" href=\"https:\/\/www.tiktok.com\/tag\/kyliebirthdayeditionbundle?refer=embed\" target=\"_blank\" rel=\"noopener\">#kyliebirthdayeditionbundle<\/a><a title=\"\u266c original sound - Bethenny Frankel\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7136206271245830955?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c original sound &#8211; Bethenny Frankel<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #008000;\">Maison Margiela<\/span><\/h2>\n<p>True to its branding, Parisian haute couture house Maison Margiela is also known to send out unconventional yet timeless PR boxes to its prominent customers. Apart from dressed-up mailer boxes, the brand has also released PR boxes that look like suitcases, treasure chests, and even actual works of art.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@abbyfridman\/video\/7229097270183038251\" data-video-id=\"7229097270183038251\">\n<section><a title=\"@abbyfridman\" href=\"https:\/\/www.tiktok.com\/@abbyfridman?refer=embed\" target=\"_blank\" rel=\"noopener\">@abbyfridman<\/a> Obsessed is an understatement. Thank you @maisonmargielafragrances <a title=\"onadate\" href=\"https:\/\/www.tiktok.com\/tag\/onadate?refer=embed\" target=\"_blank\" rel=\"noopener\">#onadate<\/a> <a title=\"smellslikememories\" href=\"https:\/\/www.tiktok.com\/tag\/smellslikememories?refer=embed\" target=\"_blank\" rel=\"noopener\">#smellslikememories<\/a> <a title=\"maisonmargiela\" href=\"https:\/\/www.tiktok.com\/tag\/maisonmargiela?refer=embed\" target=\"_blank\" rel=\"noopener\">#maisonmargiela<\/a> <a title=\"maisonmargielafragrances\" href=\"https:\/\/www.tiktok.com\/tag\/maisonmargielafragrances?refer=embed\" target=\"_blank\" rel=\"noopener\">#maisonmargielafragrances<\/a> <a title=\"springfragrance\" href=\"https:\/\/www.tiktok.com\/tag\/springfragrance?refer=embed\" target=\"_blank\" rel=\"noopener\">#springfragrance<\/a> <a title=\"springperfume\" href=\"https:\/\/www.tiktok.com\/tag\/springperfume?refer=embed\" target=\"_blank\" rel=\"noopener\">#springperfume<\/a> <a title=\"perfumemusthave\" href=\"https:\/\/www.tiktok.com\/tag\/perfumemusthave?refer=embed\" target=\"_blank\" rel=\"noopener\">#perfumemusthave<\/a> <a title=\"luxuryunboxing\" href=\"https:\/\/www.tiktok.com\/tag\/luxuryunboxing?refer=embed\" target=\"_blank\" rel=\"noopener\">#luxuryunboxing<\/a> <a title=\"luxuryperfume\" href=\"https:\/\/www.tiktok.com\/tag\/luxuryperfume?refer=embed\" target=\"_blank\" rel=\"noopener\">#luxuryperfume<\/a> <a title=\"foryou\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\" target=\"_blank\" rel=\"noopener\">#foryou<\/a> <a title=\"fyp\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" target=\"_blank\" rel=\"noopener\">#fyp<\/a> <a title=\"ugc\" href=\"https:\/\/www.tiktok.com\/tag\/ugc?refer=embed\" target=\"_blank\" rel=\"noopener\">#ugc<\/a> <a title=\"influencertips\" href=\"https:\/\/www.tiktok.com\/tag\/influencertips?refer=embed\" target=\"_blank\" rel=\"noopener\">#influencertips<\/a> <a title=\"fulltimecontentcreator\" href=\"https:\/\/www.tiktok.com\/tag\/fulltimecontentcreator?refer=embed\" target=\"_blank\" rel=\"noopener\">#fulltimecontentcreator<\/a> <a title=\"contentcreator\" href=\"https:\/\/www.tiktok.com\/tag\/contentcreator?refer=embed\" target=\"_blank\" rel=\"noopener\">#contentcreator<\/a> <a title=\"ugccreator\" href=\"https:\/\/www.tiktok.com\/tag\/ugccreator?refer=embed\" target=\"_blank\" rel=\"noopener\">#ugccreator<\/a> <a title=\"\u266c A Keeper - Drake\" href=\"https:\/\/www.tiktok.com\/music\/A-Keeper-7110067989352810497?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c A Keeper &#8211; Drake<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #008000;\">Glossier<\/span><\/h2>\n<p>No PR beauty box list will be complete without mentioning one of the greatest marketing geniuses in the beauty industry. In just a few years, Glossier managed to rise above older and more established brands by harnessing the power of the digital space.<\/p>\n<p>The digital-first cosmetics and skincare brand brought back the minimalist look that inspired even its fiercest competition, and their boxes always feel fresh, modern, and highly reflective of their overall aesthetic.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fTovO5XtQP8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><br \/>\n&nbsp;<\/p>\n<h2><span style=\"color: #008000;\">Rare Beauty<\/span><\/h2>\n<p>Hollywood actor and self-love advocate Selena Gomez came out with her own inclusive beauty brand, Rare Beauty, in 2019. The brand\u2019s PR boxes are designed to communicate self-acceptance and empowerment \u2013 that every individual should feel beautiful and included regardless of race, ethnicity, and even gender identity.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CTXZqLFJyC3\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CTXZqLFJyC3\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Rare Beauty by Selena Gomez (@rarebeauty)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h2>Easy Tips for Creating an Unboxing-Worthy PR Beauty Box<\/h2>\n<p>Inspired yet? Here are some tips to keep in mind that can help raise the potential of your PR box to go viral:<\/p>\n<ul>\n<li><strong>Include a variety of products.<\/strong> Instead of sending out just one item from your array of products, why not go with two to three? This will make your PR box more exciting to open and increase the chances that the influencer or celebrity will use your products.<\/li>\n<li><strong>Add a personal touch.<\/strong> A handwritten note can go a long way towards making a PR box more special. This will show the recipient that you really took the time and effort in preparing the box.<\/li>\n<li><strong>Consider the shipping costs.<\/strong> When you\u2019re budgeting for your PR box, don\u2019t forget to factor this in! This can easily rack up if you\u2019re sending out the box to influencers living overseas.<\/li>\n<li><strong>Time your PR box launch.<\/strong> Generate more excitement and buzz around your PR box by sending it out before or around the same time as a product launch.<\/li>\n<li><strong>Don\u2019t forget to track the results.<\/strong> How else would you know if your campaign was successful?<\/li>\n<\/ul>\n<p>PR boxes are a tried-and-tested way to pique curiosity and build interest around your brand and products. If you\u2019re ready to prepare your own, start with <a href=\"https:\/\/www.uprinting.com\/mailer-boxes.html\">mailer boxes that you can easily customize here at UPrinting<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Regardless of how niche your interest is, there\u2019s surely an influencer for it with a PR unboxing video on the internet. If you\u2019re into beauty and makeup, we are willing to bet you\u2019ve even clicked on one recently. PR boxes have been around for a long time, but they\u2019ve really taken off in recent years [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":30419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[832],"tags":[],"class_list":["post-32494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unboxing the Appeal of PR Beauty Boxes | UPrinting<\/title>\n<meta name=\"description\" content=\"Are you a beauty brand owner and planning to send out PR beauty boxes to influencers and celebrities? Hold that thought before you order mailer boxes in bulk. In this article, we talk about some of the most attention-grabbing PR boxes and some tips to ensure that yours go viral!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uprinting.com\/blog\/unboxing-the-appeal-of-pr-beauty-boxes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unboxing the Appeal of PR Beauty Boxes | UPrinting\" \/>\n<meta property=\"og:description\" content=\"Are you a beauty brand owner and planning to send out PR beauty boxes to influencers and celebrities? Hold that thought before you order mailer boxes in bulk. In this article, we talk about some of the most attention-grabbing PR boxes and some tips to ensure that yours go viral!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uprinting.com\/blog\/unboxing-the-appeal-of-pr-beauty-boxes\/\" \/>\n<meta property=\"og:site_name\" content=\"UPrinting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UPrinting\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T06:34:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-23T21:27:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2020\/11\/custom-box-packaging.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"William Solomon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uprinting\" \/>\n<meta name=\"twitter:site\" content=\"@uprinting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Solomon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unboxing the Appeal of PR Beauty Boxes | UPrinting","description":"Are you a beauty brand owner and planning to send out PR beauty boxes to influencers and celebrities? 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