{"id":32201,"date":"2023-05-02T19:49:07","date_gmt":"2023-05-03T02:49:07","guid":{"rendered":"https:\/\/uprinting.com\/?p=32201"},"modified":"2025-12-17T21:56:00","modified_gmt":"2025-12-18T05:56:00","slug":"eddm-vs-direct-mail","status":"publish","type":"post","link":"https:\/\/www.uprinting.com\/blog\/eddm-vs-direct-mail\/","title":{"rendered":"EDDM\u00ae vs. Classic Direct Mail: Which Is Best for Your Business?"},"content":{"rendered":"

Despite being in the Digital Age, businesses big and small are still using direct mail and EDDM\u00ae services to get their message across. At present, direct mail is now recognized as a $44-billion industry<\/a>, with most businesses experiencing a 1,300% return on their investment. EDDM\u00ae on the other hand, has over 26 billion pieces of mail and $3.8 billion in revenue<\/a> since it was founded in 2011.<\/p>\n

At UPrinting.com, we help marketers, business owners, and professionals spread their message through products that cater to both EDDM\u00ae and classic direct mail.<\/p>\n

Not sure which direct mail type is suitable for your business? Check out this guide to direct mail marketing. The infographic presents the differences between EDDM\u00ae and Direct Mail and the pros and cons of each service to help you make a decision.<\/p>\n

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What is Classic Direct Mail and How Does It Work?<\/strong><\/h2>\n

What is Direct Mail?<\/strong><\/p>\n

Direct mail, also known as regular, first-class, or standard mail, is a mailing service that targets specific demographics like age, gender, household income, race, political party affiliation, and other variable data. It requires addresses to be printed onto your mail to be delivered to a specific audience.<\/p>\n

What are the types of direct mail?<\/strong>\u00a0<\/strong><\/p>\n

Direct mail provides many opportunities to connect with your target audience and comes in different types. These are:<\/p>\n