{"id":31908,"date":"2023-02-23T15:56:49","date_gmt":"2023-02-23T23:56:49","guid":{"rendered":"https:\/\/uprinting.com\/?p=31908"},"modified":"2026-03-18T17:24:57","modified_gmt":"2026-03-19T00:24:57","slug":"are-these-top-5-booth-essentials-in-your-trade-show-kit","status":"publish","type":"post","link":"https:\/\/www.uprinting.com\/blog\/are-these-top-5-booth-essentials-in-your-trade-show-kit\/","title":{"rendered":"Are These Top 5 Booth Essentials in Your Trade Show Displays?"},"content":{"rendered":"
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A successful trade show experience doesn\u2019t happen by accident.<\/p>

You need to plan, prepare, and define the purpose of your brand\u2019s presence among colleagues, competitors, and customers.<\/p>

It can be taxing.<\/p>

So why even go at all?<\/strong><\/p>

According to Writers Block Live<\/a>, \u201cOver 90% of those who visit trade exhibitions say they are looking for new goods and services.\u201dAccording to Writers Block Live, \u201cOver 90% of those who visit trade exhibitions say they are looking for new goods and services.\u201d<\/p>

You don\u2019t want to miss out on those opportunities.<\/p>

Besides, if you\u2019re looking to exceed sales targets, expand your reach, and build profitable partnerships, then trade shows, expos, fairs, and markets are worth your time and effort.<\/p>

And because they are, it\u2019s not enough to just be\u2026 there.<\/p>

Here are five print essentials to ensure your trade show displays are recognized, remembered, and relayed to more potential shoppers.<\/p>\n<\/div>\n<\/div>

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\n1. Vinyl Banners\n<\/h2>
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Signs and banners<\/a> let you own your booth space. They can function as both branding and design tools that can transform your spot into a prime destination on the expo floor.<\/p>

While there are several signage options available, vinyl banners<\/a> continue to be a display staple. They are versatile, durable, reusable, completely customizable, and cost-effective.<\/p>

In settings bustling with competition, well-designed trade show banners are your first line of defense against fading into the background. Customize yours with head-turning artwork and clear messaging that reads well \u2014 especially outdoors. Use UPrinting\u2019s banner font size tool<\/a> to match the right size and viewing range.<\/p>\n<\/div>

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\u201cThat banner has completely changed my setup! People see me from far away at markets AND it caused one person to stop as they drove by to come and buy something from me!\u201d<\/p>\n<\/div>

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\u2013 Jessica Rigsbee<\/a><\/p>\n<\/div>\n<\/div>

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Tip: Announce your presence at an event through your social media channels. Post your announcement weeks in advance so interested goers can save the date. Publish reminders through teasers like a vinyl banner unboxing reel and other behind the scenes content. Pre-show promotions help encourage your followers to swing by your booth and check out your products in person. And hey, they might even bring their friends, too.<\/p>\n<\/div>\n<\/div>

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\n2. Business Cards\n<\/h2>
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The signs worked! You have people swinging by your booth. What\u2019s next?<\/p>

Whip out your business cards<\/a>, it\u2019s time for memorable introductions!<\/p>

Trade shows and similar events are perfect environments for networking. You can encounter new leads, potential investors, and if you\u2019re a content creator, a possible collaboration in the future.<\/p>

While digital contact swaps can save you money on printing, it would be a shame to waste face-to-face interactions without a tangible representation of your business.<\/p>

Although, there\u2019s really no need to choose one over the other when both can work to your advantage.<\/p>

Strategic business card designs<\/a> capture the essence of your brand and prompt your audience to check out your online profiles.<\/p>

Make it seamless \u2014 opt for QR code business cards<\/a>!<\/p>\n<\/div>

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\u201cI love the way they came out & they have been super helpful so far! I\u2019ve gotten lots of compliments on the idea so far \ud83d\ude0a,\u201d shares Tianna Gannon<\/a>.<\/p>\n<\/div>\n<\/div>

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Get started on your custom business cards before the big day. Here\u2019s a quick guide:<\/p>\n<\/div>

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Make sure to order enough so you don\u2019t run out at the event. Need help designing clear, professional cards? Use our business card font size tool<\/a> for easy readability<\/p>\n<\/div>\n<\/div>

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\n3. Tabletop Banners\n<\/h2>
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The ultra-portable, space saving design of tabletop banners<\/a> is great for reinforcing brand messages.<\/p>

This makes them a common sight at information desks, checkout counters, point-of-purchase displays, and retail pop-ups where they can help direct customer attention to your promotions or announcements.<\/p>

Try these ideas at your next one:<\/p>

\ud83d\udca1 Use tabletop banners as a design element in your product showcase. They are compact and customizable to give your visual merchandising a cohesive branded look.<\/p>

\ud83d\udca1 Announce an upcoming product drop, limited time deals, or an exclusive offer available only at the event.<\/p>

\ud83d\udca1 Inform customers of available payment options. Make it convenient for them with a QR code they can scan to complete their purchase.<\/p>\n<\/div>

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\n4. Postcards\n<\/h2>
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Thank attendees for stopping by your booth and buying from you!<\/p>

Of course, you can simply say it, but why not add a little something to express your gratitude? Like a postcard.<\/p>

Postcards<\/a> make perfect after-sale freebies because they are flexible and budget-friendly. You can order a huge batch and use them for your direct mail efforts, as packaging inserts, and handouts at events.<\/p>

Artist, painter, and illustrator Kate Hickman<\/a> maximizes front and back printing by showcasing her art on one side and using the other to promote her site and socials, including a thank you note, and discount information.<\/p>\n<\/div>

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\n5. Stickers\n<\/h2>
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If stickers aren\u2019t in your trade show haul, were you even there at all?<\/p>

Because stickers<\/a> are extremely popular event giveaways, it\u2019s almost impossible not to receive one from exhibitors. Which is not at all surprising, given how effective they can be as promotional tools.<\/p>

Logo stickers<\/a> for instance, can power up brand recognition and association.<\/p>

The best part is, if your customer sticks your custom slap on their personal property (drinkware, gadgets, notebooks, etc.), then it helps build awareness and visibility for your business.<\/p>

Like postcards, stickers are one of the best branded prints to have in your trade show kit because you can use them for a lot of things.<\/p>

Broken Pencil\u2019s author, Jonathan Rice, hands out custom stickers at book fairs and fests, turning every reader meet-and-greet into a moment to remember.<\/p>\n<\/div>

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Increase the chances of your custom stickers finding their way on a customer\u2019s water tumbler or phone case. Design high-quality stickers using our online design tool.<\/p>\n<\/div>

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\nFrom Booth to Brand Recall\n<\/h2>
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Don\u2019t stop at signs and paper prints to elevate your rade show displays and handouts<\/a>.<\/p>

If event organizers allow it, add floor graphics<\/a> to guide attendees to your booth. A branded tablecloth<\/a> also gives your setup a polished, professional look and makes your business easier to spot.<\/p>

And to stay top of mind after the event, give away promo items people will actually use \u2014 think pens, totes, shirts, or drinkware. They\u2019ll keep your brand visible long after the event ends.<\/p>

Which of these trade show essentials are missing in your trade show kit?<\/p>

Let us know in the comments.<\/p>\n<\/div>\n<\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

A successful trade show experience doesn\u2019t happen by accident.You need to plan, prepare, and define the purpose of your brand\u2019s presence among colleagues, competitors, and customers.It can be taxing.So why even go at all?According to Writers Block Live, \u201cOver 90% of those who visit trade exhibitions say they are looking for new goods and services.\u201dAccording […]<\/p>\n","protected":false},"author":42,"featured_media":31914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[1356,832],"tags":[104,471,558,1355,1317],"class_list":["post-31908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-essentials","category-marketing-and-growth","tag-business-cards","tag-postcards","tag-stickers","tag-tabletop-banner","tag-vinyl-banners"],"acf":[],"yoast_head":"\nAre These Top 5 Booth Essentials in Your Trade Show Displays? | UPrinting<\/title>\n<meta name=\"description\" content=\"Prepare your booth for success! 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