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<\/p>\nAccelerating business growth through quality custom packaging is quickly becoming a priority for many small businesses. More and more, we see our UPrinting community invest in custom boxes, packaging sleeves, custom labels, and even personalized inserts to elevate their customer\u2019s experiences.<\/p>\n
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Surveys and studies will tell you one thing \u2014 branded packaging brings big value for your business. But just to give you an idea:<\/p>\n
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According to a study by Statista<\/a>, a leading provider of market and consumer data, e-commerce growth is projected to hit a whopping 6.54 trillion US dollars in 2022. With the market growing, we can expect more brands to further saturate different industries; and with that, there will be a pressing need for you to stand out from the rest.<\/p>\n This where branded packaging comes into play, and here are effective ways small businesses are making sure they stay on top of their packaging game.<\/p>\n Professional packaging allows small businesses to show off their unique selling point; something that can help them stand out from competitors.<\/p>\n And where packaging is concerned, custom boxes<\/a> are among the most effective ways to underline what makes your products and services different while letting your clients know that you care about their experience.<\/p>\n One box that immediately caught my eye is the New Norm Box that we printed for Fosters Ink.<\/a> It’s easy to tell why.<\/p>\n Dark, bold, and distinct \u2013 The New Norm Box is a sure standout!<\/p>\n Created by Cruz Foster, co-owner of Crooked Crows Tattoo, the box is packed with cool branded swag including a sublimated mask, custom tagged T-shirt, sticker, and $300 gift certificate for a custom tattoo.<\/p>\n Their unique box design effectively highlights its original merchandise. The design elements seamlessly complement their message and showcase what makes their brand and their offer special.<\/p>\n According to Foster, \u201cI was super nervous. First time making the boxes but super happy with the way they came out.\u201d Foster\u2019s New Norm boxes are currently sold out but do keep your eyes peeled, they might release a new batch.<\/p>\n Branded packaging encourages customers to remember you well after their purchase. Well-planned and executed packaging design can turn first-time buyers into repeat customers, and if your packaging design resonates with them, they will become your brand advocates, too.<\/p>\n Think of all the social media marketing<\/a> you can get for FREE from your happy customers\u2019 tags and mentions!<\/p>\n Taking your product packaging design to the next level does not necessarily mean switching to custom boxes. There are other factors to consider of course. It could be that your product does not necessarily need it, or that your budget does not permit the big upgrade yet.<\/p>\n No worries, you can apply simple yet meaningful changes to give your product the shelf advantage and the visual impact it needs to be noticed.<\/p>\n Enter \u2013 packaging labels<\/a>.<\/p>\n Whenever Lemon Thyme Macarons<\/a> pops in our feed, it is always a visual treat!<\/p>\n Based in Roslyn, Washington, owner Charmaine Mosiman turned her love for colorful confectionaries into a thriving business. Her passion for making beautiful desserts has taken her and her tasty creations to local markets, coffee shops, and wedding shoots.<\/p>\n Lemon Thyme Macarons\u2019 packaging enriches the products\u2019 overall look superbly. Packed in a simple brown box, Charmaine makes strategic use of the cut-out to give customers a peek of the macarons inside. Packaging labels are added to the box for branding and then topped with a pretty bow to tie everything together.<\/p>\n And while we\u2019re on the subject of transforming a simple brown box into a packaging design peg, check out how Alana Fusco, owner and designer of Made by Alana<\/a> did it with packaging sleeves<\/a>!<\/p>\n Made by Alana makes scene-stealing handmade earrings and custom jackets. The brand\u2019s warm hues are reflected excellently from their products to their packaging, which helps customers recognize and remember their brand in an instant.<\/p>\n Completing Alana\u2019s custom sleeve design is their logo and links to their online platforms. The additional text print informs customers how to reach them and where to go if they need to purchase more of the brand\u2019s beautifully crafted pieces.<\/p>\n Besides the visual component, your branded packaging design should be functional. After all, it will hold your product securely in place during transit.<\/p>\n What use is a beautiful packaging if your customer ends up unboxing a ruined item?<\/p>\n To add an extra layer of protection to their products, Bows and Ribbons<\/a> wraps theirs in custom tissue paper.Doesn\u2019t the overall packaging make you feel like the brand cares about your experience?<\/p>\n <\/p>\n <\/p>\n <\/p>\n A post shared by BOWS AND RIBBONS (@bowsandribbons_giftbox)<\/a><\/p>\n<\/div>\n<\/blockquote>\nHighlight What Makes Your Brand Unique<\/h2>\n
![\"Fosters](\"https:\/\/uprinting.com\/blog\/wp-content\/uploads\/2020\/11\/Foster-Ink-2-1024x820.jpg\")
<\/p>\nCustomize Packaging Design With Your Brand in Mind<\/h2>\n
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