{"id":29049,"date":"2019-10-25T01:23:08","date_gmt":"2019-10-25T08:23:08","guid":{"rendered":"https:\/\/uprinting.com\/?p=29049"},"modified":"2025-11-25T17:40:24","modified_gmt":"2025-11-26T01:40:24","slug":"custom-subscription-boxes-how-to-gain-loyal-followers-with-the-perfect-unboxing-experience","status":"publish","type":"post","link":"https:\/\/www.uprinting.com\/blog\/custom-subscription-boxes-how-to-gain-loyal-followers-with-the-perfect-unboxing-experience\/","title":{"rendered":"Custom Subscription Boxes: How to Gain Loyal Followers With the Perfect Unboxing Experience"},"content":{"rendered":"

More than a decade ago, online shopping was virtually non-existent. Today, the rise of internet access, mobile devices, and social media has changed the way we shop. From cosmetics and pet food to electronics and even engagement rings, you can now look no further than the internet.<\/span><\/p>\n

Though internet shopping has come a long way, it takes persistence to keep an online business afloat. Not being able to meet customers in person pushes businesses to get creative with how they build their brand and encourage purchases.<\/span><\/p>\n

A Look Inside the Subscription Box Industry<\/b><\/h2>\n

Up until five years ago, we had never even heard of subscription boxes. But since the market grew to 890% in 2014, small and large companies alike have jumped on the subscription box bandwagon.<\/span><\/p>\n

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In October 2018, there were approximately 3,500 subscription box services in the US, according to the Subscription Trade Association. The term \u201csubscription economy\u201d was popularized by Tien Tzuo, CEO of subscription software<\/span> Zuora<\/span><\/a>, to describe the trend\u2019s impact in the last 3 years.<\/span><\/p>\nBusinesses have embraced the subscription model because it's what customers are gravitating toward. @tientzuo <\/a><\/span>Share on X<\/a><\/span>\n

Online-trafficker Hitwise reported that a record 18.5 million Americans visited at least one subscription box site in just the first quarter of 2018. This number keeps increasing, along with the growth of digital buyers. More than half of online shoppers say they subscribe to a subscription box service. <\/span><\/p>\n

What Makes Them Subscribe?<\/b><\/h2>\n

This simple concept has become a phenomenon because it appeals to modern consumers\u2019 desire for convenient, novel experiences. There are three kinds of subscriptions: replenishment, curation, and access.<\/span><\/p>\n

3 Types of Subscriptions<\/b><\/h3>\n

Curation<\/b><\/p>\n

According to<\/span> McKinsey & Company<\/span><\/a>, curation is the most popular with by 55% of the total subscriptions, which reflects the demand for discovering new products catered to their personal taste. These range from clothing, cosmetics, and beauty products.<\/span><\/p>\n

Replenishment<\/b><\/p>\n

Replenishment, in which the services deliver the same monthly commodities, comprises 32% of the e-commerce subscriptions.<\/span><\/p>\n

Access<\/b><\/p>\n

Access subscribers make up 13% of the consumers as individuals who pay a monthly fee to obtain prices or members-only perks, primarily in the food and apparel categories.<\/span><\/p>\n

How long do they subscribe?<\/b><\/h3>\n

The report shows that 60% of subscribers are women, but men are more likely to have 3 or more active subscriptions.<\/span><\/p>\n

While the market is steadily getting bigger, it is also changing at a rapid pace.<\/span><\/p>\n

A study by<\/span> Recurly<\/span><\/a> examined over 1,500 subscription sites and found that more than one-third of consumers who sign up for a subscription service cancel in less than 3 months, and over half cancel within 6 months. Companies that experience initial success are having difficulty keeping their customers interested in an industry that has an<\/span> 11%<\/span><\/a> customer churn rate. 85% of these are \u201cvoluntary cancellations\u201d.<\/span><\/p>\n

Why Do Customers Lose Interest?<\/b><\/h2>\n

Subscribers cancel for a variety of reasons. Among the most popular are:<\/span><\/p>\n