{"id":15671,"date":"2021-02-05T17:57:03","date_gmt":"2021-02-06T01:57:03","guid":{"rendered":"https:\/\/uprinting.com\/whats-new\/85\/"},"modified":"2026-05-08T20:05:29","modified_gmt":"2026-05-09T03:05:29","slug":"is-there-a-connection-between-business-and-dating","status":"publish","type":"post","link":"https:\/\/www.uprinting.com\/blog\/is-there-a-connection-between-business-and-dating\/","title":{"rendered":"Is There a Connection Between Business and Dating?"},"content":{"rendered":"

In 2008, just a few days shy of Valentine\u2019s Day, Dan Schawbel published his interview <\/a>with online dating expert and publisher of Online Dating Magazine, Joe Tracy.<\/p>\n

<\/p>\n

The article, which remains true and relevant until today, looks at how people project a personal brand (for lack of a better term) in their dating relationships.\u202fThe theory is that there are similarities between the way you brand yourself as a potential romantic partner\u202fand the\u202fway you brand a business.<\/p>\n

Consider the following quote:<\/p>\n

\u201cIn the online dating arena, people who don\u2019t brand themselves properly begin to look like everyone else. Their profile looks like everyone else, they don\u2019t appear to know what they want, and they don\u2019t appear confident. When you hear someone say, \u201call profiles read the same\u201d when it comes to online dating, they are talking about people who don\u2019t brand themselves.<\/p>\n

If you brand yourself properly then your profile will be unique, creative, confident, positive, and people will see that from the start. You are a unique person and you will do what it takes to present that uniqueness in a creative and positive manner.\u201d<\/p>\n

Joe Tracy<\/p><\/blockquote>\n

Is this any different from the goals of personal branding? Isn\u2019t the goal of creating your own personal brand to make you stand out as a unique individual?<\/p>\n

Striving to be unique is a central tenet of both dating and business. In both instances, you are attempting to present yourself in a manner that entices the individual on the other side of the conversation to enter an ongoing relationship.<\/p>\n

Whether it is a second date or a second purchase, your goal is to get them to want to keep going after the first meeting.<\/p>\n


\n\"Ms<\/center><\/p>\n
Miss Dottie’s Pound Cake<\/a> gets ready for Valentine\u2019s Day by adding mini, ceramic heart, pocket pebbles to their deluxe packaging. A little extra love that goes a long way in adding value to their brand and enticing customers to keep coming back.<\/h5>\n

 <\/p>\n

 <\/p>\n

Enter, Relationship Marketing<\/h2>\n

According to digital marketing agency, Human<\/a>, relationship marketing \u201cfocuses on building a human connection between a brand and its customers, encouraging customer retention, loyalty and satisfaction.\u201d<\/p>\n

Like romance, it follows the natural progression of a relationship, from attraction to dating. Could this be true?<\/p>\n

Well, who to better get first-hand insights from than boyfriend-and-girlfriend duo and business owners, Jessica and Hedgar.<\/p>\n

\"<\/p>\n

The power couple behind the brand, Wealth Organics, subscribes to the idea that in today\u2019s fast-swiping consumer landscape, branding is like dating \u2013 first impressions matter!<\/p>\n

When asked how they position their brand to appeal to customers, Jessica shares,<\/p>\n

\u201cLike dating, we want our business to make the best first impression possible. We use aesthetic pictures that will not only capture your attention but your heart. We then outfit that picture with an endearing caption that allows our personality to shine through to intrigue you further. We want you to get to know us, be relatable, engage with us, and ultimately trust us.\u201d<\/p><\/blockquote>\n

\"Wealth<\/p>\n

Passionate about natural remedies, Wealth Organics is committed to creating quality organic products that are kid-, pet-, and vegan-friendly. Their handcrafted infusions offer natural remedies for immunity, wellness, and peace of mind.<\/h5>\n

As we all know, making a great impression is one thing, it is entirely another to keep a healthy and long-lasting relationship. For Jessica and Hedgar, there is a key component to making it work \u2013 the big C, communication!<\/p>\n

\u201cCommunication is key! We interact with everyone that comments on our page as quickly as possible, so they know that we hear them, we\u2019re here, and we care. The use of pictures and captions just grab your attention, but we want a lasting relationship, we want to be \u201cthe one\u201d to our customers.\u201d<\/p><\/blockquote>\n

Where communication is concerned, the couple sees to it that all forms of customer interaction are a reflection of their brand. So, for their product packaging, only quality custom labels will do.<\/p>\n

\u201cAll our products have your labels, thank you for the amazing work. All our customers love it and we’ve already referred you to a few small business owners.\u201d<\/p><\/blockquote>\n

Custom labels <\/a> this season of love will help drive a positive impression and win hearts for your brand.
\n\"valentines<\/p>\n

Valentine\u2019s Day is fast approaching. How do you plan on catching customer attention and\u00a0<\/span><\/span>building a lasting relationship with your clients?\u00a0<\/span><\/span>\u00a0<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2008, just a few days shy of Valentine\u2019s Day, Dan Schawbel published his interview with online dating expert and publisher of Online Dating Magazine, Joe Tracy. The article, which remains true and relevant until today, looks at how people project a personal brand (for lack of a better term) in their dating relationships.\u202fThe theory […]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[832],"tags":[1288,370],"class_list":["post-15671","post","type-post","status-publish","format-standard","hentry","category-marketing-and-growth","tag-custom-printing","tag-labels"],"acf":[],"yoast_head":"\nIs There a Connection Between Business and Dating? | UPrinting<\/title>\n<meta name=\"description\" content=\"Striving to be unique in a saturated marketplace is a central tenet of both dating and business. 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