{"id":1231,"date":"2023-02-06T15:09:42","date_gmt":"2023-02-06T23:09:42","guid":{"rendered":"https:\/\/uprinting.com\/?p=1231"},"modified":"2025-10-23T14:13:27","modified_gmt":"2025-10-23T21:13:27","slug":"service-brochures-must-have-elements","status":"publish","type":"post","link":"https:\/\/www.uprinting.com\/blog\/service-brochures-must-have-elements\/","title":{"rendered":"Service Brochures: Must Have Elements"},"content":{"rendered":"<p>Suppose you\u2019re printing a brochure to market a service (rather than a product), your printing, layout, and copy all need to reflect that. Here are the elements you\u2019ll need to make it happen. If your space is limited, leave out or condense the starred ones.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-29735\" src=\"https:\/\/uprinting.com\/blog\/wp-content\/uploads\/2009\/02\/UP_Brochures_Popular_Folds_11_1400x1400-300x300.jpg\" alt=\"\" width=\"396\" height=\"396\" srcset=\"https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2009\/02\/UP_Brochures_Popular_Folds_11_1400x1400-300x300.jpg 300w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2009\/02\/UP_Brochures_Popular_Folds_11_1400x1400-1024x1024.jpg 1024w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2009\/02\/UP_Brochures_Popular_Folds_11_1400x1400-125x125.jpg 125w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2009\/02\/UP_Brochures_Popular_Folds_11_1400x1400-768x768.jpg 768w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2009\/02\/UP_Brochures_Popular_Folds_11_1400x1400-150x150.jpg 150w, https:\/\/www.uprinting.com\/blog\/wp-content\/uploads\/2009\/02\/UP_Brochures_Popular_Folds_11_1400x1400.jpg 1400w\" sizes=\"(max-width: 396px) 100vw, 396px\" \/><\/p>\n<h2>Must-Have Elements for Service Brochures<\/h2>\n<p><strong>1. Introduction<\/strong><\/p>\n<p>Start by briefly introducing the services on offer, your niche, and a reason or two why anyone reading your brochure should be interested. This is your \u201cWho We Are\u201d statement and can be summed up in as little as one sentence: &#8220;UPrinting is a trusted online printing company committed to providing a high-quality printing experience at affordable prices.\u201d<\/p>\n<p><strong>2. The Actual Services<\/strong><\/p>\n<p>Now, provide a deeper description of your services\u2014touch on how these services fulfill your prospective client\u2019s needs.<\/p>\n<p><strong>3. Benefits<\/strong><\/p>\n<p>Why would anyone want your service? What could they gain from hiring you? If they buy your service, what will they get in return? This is where you should be answering these questions.<\/p>\n<p><strong>4. How You Do Business *<\/strong><\/p>\n<p>If you didn\u2019t already cover this in your introduction or service overview, here\u2019s where you can explain your methodology. Are you eco-friendly, trendy, a boutique service provider, or a large firm? This is a great place to differentiate yourself from the competition and give the prospect another reason to hire you.<\/p>\n<p>The actual design of your <a href=\"https:\/\/www.uprinting.com\/brochure-printing.html\">Brochures<\/a> will also reflect your overall philosophy. A DJ and an accounting firm shouldn\u2019t use the same brochure template (well unless it\u2019s one very cool accounting firm).<\/p>\n<p>The quality of your print job will also reflect on you, your business, and how you approach your services. If you\u2019re going for a professional look for your brochure, make sure you invest in professional Brochure Printing.<\/p>\n<p><strong>5. Client List *<\/strong><\/p>\n<p>If you have the space, including a list of current or past star clients can boost your credibility.<\/p>\n<p><strong>6. Testimonials<\/strong><\/p>\n<p>Testimonials from past clients are a must for an effective service brochure. If you don\u2019t have <a href=\"https:\/\/growsurf.com\/blog\/how-to-get-referrals\">referrals<\/a> or testimonials from your clients, now is the time to start asking for them. It may seem \u201ccheesy,\u201d but it works.<\/p>\n<p><strong>7. Your Fees *<\/strong><\/p>\n<p>You may not want to include your rates in your brochure, depending on your industry. Some service professionals with fluctuating rates depending on the job or the client or whose fees change frequently get around this by including a separate rate sheet as a printed insert with every brochure or asking clients to call for a quote.<\/p>\n<p><strong>8. Get Personal *<\/strong><\/p>\n<p>If you have the space, including a personal look into your business can be a great way to attract clients. Tell them about yourself and your key staff members, and maybe even add a photo or two.<\/p>\n<p><strong>9. Tell Them What to Do Next<\/strong><\/p>\n<p>If your brochure does one thing, it has to give the reader something to do next &#8211; a phone number, a website to visit, something that propels them from being dormant brochure readers to active sales leads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suppose you\u2019re printing a brochure to market a service (rather than a product), your printing, layout, and copy all need to reflect that. Here are the elements you\u2019ll need to make it happen. If your space is limited, leave out or condense the starred ones.<\/p>\n","protected":false},"author":23,"featured_media":36365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[16],"tags":[85],"class_list":["post-1231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print-tips","tag-brochures"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Service Brochures: Must Have Elements | UPrinting<\/title>\n<meta name=\"description\" content=\"Create effective service brochures with the right elements\u2014from introductions and benefits to testimonials and CTAs. 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