Using Postcards for Marketing
  by:  |  May 18, 2012

It’s funny how marketers seem to forget that we have a postal service we could use to promote products and services. I understand that we have gone digital and that most forms of advertising and promotion are done online now. However, there’s no harm in also using other tools to add to your online promotions. And if you’re looking for a new way to reach your audience, I suggest you try looking into postcard marketing.

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Here are some advantages to using postcards:

Give You a Something to Do With Your Mailing List

If you’ve ran promotions before where you had to gather your customers’ names and addresses, you can use those data to build your own mailing list. Having your own mailing list helps classify the recipients of your postcards – whether by age, gender, location, interest, etc – which, in turn, gives your postcards a better chance of reaching the right people.

But what if you don’t have a mailing list? You can rent mailing lists from an online printing company like ours. Not only can we print postcards, we can also provide you with a mailing list according to the demographics you need. After printing, we can deliver your postcards for you – leaving you with more time to take care of other things. Call us at 1-888-888-4211 for more information.

Engage Recipients to Go to Your Store

Your postcards can include coupons that recipients can use at your store. It could also be an invite to a special event your store is hosting. Basically, you can use your postcards however you see fit to attract customers into going to your store. While you could do the same thing through email, delivering postcards makes it seem more personal.

Remind Customers of Who You Are

It’s hard to ignore something that comes through your mail, say, every 4 to 8 weeks. You can’t say the same for emails. Postcards are cheap to make. That’s why producing and sending them is something you could do even if you’re on a tight budget. Constantly reminding your customer about your brand and updating them on current promos and product offerings can boost sales so your postcards would start paying for themselves.


Print in 1 to 3 Days

You can always use a home printer but if you’re letting a professional online printing company do the printing for you, then your postcards should be ready to ship in 1 to 3 days. Postcards are that easy to make. If you’re the type that expects results fast, postcards might be up your alley.

If you’re looking for ways to make designing postcards easier for you, I encourage you to download one of our free templates. Ask for a free sample kit while you’re at it.

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Rafael is a writer for UPrinting and has spent years creating articles about online printing. If you’re weirdly obsessed with print product design just like he is, you should definitely follow his work.

Outside of work, Rafael likes lying on his couch and getting the most out of his Netflix subscription.