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Featured Business Reviews: Giraffe Ideas – High Concept Communications and Branding Services from South Florida
  by:  |  Jul 29, 2010
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Last updated on September 8th, 2017 at 07:27 pm

Giraffe LogoTo reach the tops of the tallest trees in the African savanna where possibly the freshest, most delicious leaves are, the giraffe extends its already-long neck whereupon it is able to snack on its most desired leaves. Mauricio Vargas, CEO of the marketing and consulting firm, Giraffe Ideas sees the elegant creature’s characteristics as an analogue to the company’s own. According to the Mr. Vargas, from a philosophical perspective, the giraffe’s height is symbolic of a higher form of existence. On the other hand, seeing it from a business point-of-view, it suggests aspiration and the ability to reach the highest results. Giraffe Ideas is committed to coming up with the highest concepts and helping companies use these to communicate their brand’s intentions to their target audience. Giraffe Ideas is in the business of helping their clients develop better communications strategies that will allow them to reach the following goals:

  1. 1. Customer loyalty
  2. 2. New business opportunities
  3. 3. brand recognition
  4. 4. business profitability

Using a methodology that’s been perfected by the firm’s founder over his years as a strategy business consultant, Giraffe Ideas customizes creative branding solutions to meet their client’s needs. They achieve this by focusing on the alternative strategies, not what the competition’s doing. Like leaves on the highest branches that can only be reached by giraffes, Giraffe Ideas’ solutions are untouched by others. In other words, they’re unique and creative. To illustrate the kind of work they do, Patricia Morales, the company’s operations manager relates a story aPatriciabout their client, National Packing. A cold meats producer based in the U.S., the company was looking to expand its product line with a new brand. However, a limited-impact image and its confusing name put a stopper to reaching new U.S. markets. Giraffe Ideas saved the day by developing a brand image that had an attractive slogan, and emotional connection with its customers. Refocusing the product to Latin Americans who were nostalgic for the food and customs of their homelands, Giraffe Ideas and National Packing came up with Alimentos De mi Tierra (Food from my Land). The brand of arepas and tamales has an image that connects with its audience at a deep, emotional level. Giraffe Ideas’ creative passion, professional ethics, trust, and adaptability have time and again helped the firm come up with high-concept branding and communications strategies that satisfy all their customers’ needs. These can range from online presence development to print media projects. To fulfill their clients’ printing requirements for business cards, brochures, flyers, pocket folders and the like, Giraffe Ideas has turned repeatedly turned to UPrinting for the past two years. Ms. Morales raves about UPrinting saying “I know that if we order with UPrinting I don’t have to worry about anything, because they take care of everything, starting with the files I send and up to the delivery timing.”


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