Promoting a business sure is a not-so-easy job to start. You have to be equipped and prepare for the real battle by knowing you brand and your audience. Once you’ve learned all of these you can consider using the effective tools for a successful result. Brochures are great tools to showcase everything about your business and what it has to offer.
The most common type is trifold brochure. A trifold brochure is a marketing tool with two fold lines and three panels. It's made by folding a paper or card stock twice with both extreme sides going inwards, with the leftmost panel usually on top of the right.
Trifold brochures may use different kinds of paper or card stock and finishes. See the short list of how one differs from another and which one is perfect for your business project.
Paper stocks are generally lighter and thinner than card stocks. Here are some advantages of using paper stocks for your brochures:
- Easy to fold anf makes your brochures more handy.
- Easy to store in bulks since these are thinner than cardstocks.
- Ideal to pair with envelopes if you plan on mailing your brochures.
- More affordable.
Card stocks on the other hand are more durable and more expensive than using paper stocks. Some of its other advantages include:
- Sturdier than paper stock.
- They can stand on tables and counters making them ideal as displays for marketing opprotunities.
- They don’t get easily crumpled and won’t develop crease lines unless done on purpose.
Gloss finish gives a shiny, professional look for your brochures. It also makes color appear more vibrant compared to matte.
Matte finish gives a smooth and silky look for your prints. It also allows less finger prints and smudges on your booklets and has a reduced glare effect. It also looks more sophisticated or formal when placed beside glossy brochure paper.
Need help in printing your brochures? UPrinting offers a variety of paper or card stocks and finishes for your trifold brochures. Feel free to call us at 1.888.888.4211 for questions or of you need help with your design and one of our customer service representatives will be happy to assist you!