Postcard Design Tips

Postcards are among the tools that you can use to directly market to your target audience. They can be colorful, and have catchy and interesting headlines. These cards can be eye-catching and elicit response or they can be piled among junk mails. Here are few postcard design tips that will help you maximize the marketing potential of your postcard prints:

The Right Use of Color and Images
Always make sure to use photos and images that are appropriate or suitable to the message that you want to convey. You can use color to add interest and emphasis on your logo, in important image or text, or in the postcard's background elements. It is also wise to keep the colors of your postcards consistent with your other marketing materials.

Keep Text and Font Types to a Minimum
The content of your postcards should be brief and concise. Too much text will make your cards look and feel cluttered. Highlight offers and benefits like “free”, “20% off”, “free gift”, etc. These will help catch the attention of your target readers. Also, you should limit your use of font types to at least one or two to make your card easy to read.

Proper Postcard Layout
Keep in mind that the USPS (United States Postal Service) has strict guidelines when it comes to the layout of your postcards. The address panel should be free of any designs. This panel should be reserved for barcoding, addressing, and permit imprinting in accordance to the US Postal Service regulations.

UPrinting can print and mail your postcards at reasonable prices. Contact us at 1-888-888-4211 or via Live Chat for your questions.