Graphic Printing Services
Choose the Right Graphic Printing Type For You
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Different businesses require different marketing strategies – and for this reason, there are different types of graphic printing services. Choose the one appropriate for your marketing needs. Depending on the type of material you’re printing, you may need to check with your printing company if they offer such services.
Common graphic printing services include:
source:www.fastcompany.com/1652227/designing-the-world-cup-coke-taps-vuvuzelas-and-knaan-for-inspiration
Silkscreen Printing – This is a printing method using a woven mesh to support an ink-blocking stencil. This allows the ink to pass through the open areas unto the substrate (usually textile) creating a design. If your promotional materials are shirts, caps, and other textile-based substrate, silkscreen printing is your best option.
source:www.nrablog.com/author/Nick%20Ivey.aspx
Novelty Printing – This is printing on a wide array of usable products such as pens, umbrellas, rulers, fans, and a lot more as promotional materials. This printing method is usually done on plastic, metallic, and ceramic products. This method is good for giveaway items after a symposium, for freebies, or as prizes in an event.
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Large Format Printing – This is usually done using a digital printing process where the digital file is directly printed by a digital printer through a computer. Large format printing is usually for advertising purposes for large spaces such as transit ads, window spaces, banner spaces, and billboards. Examples of large format products are vinyl banners, yard signs, wall graphics, window clings, and the like.
source:yegwaegnis14.deviantart.com/art/marketing-materials-1-85058565?q=boost%3Apopular%20marketing%20materials&qo=0
Paper and Card Stock Printing – This is a method of printing on a paper-based substrate and can be done either through digital or offset printing. If you’re printing business cards, brochures, catalogs, posters, or anything that involves a paper, this printing type is for you.
Every business has an applicable marketing approach. Whether you use one or two, or a combination of all these printing types, just remember that promotional materials as they are should be audience-centered. Therefore, what’s important is the message in your material, if it communicates your brand well.
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