Design a Restaurant Menu

The design of your restaurant menu can help bring you more sales. When your customers arrive at your restaurant, they will first look for your menu and read them for a while. Your clients’ orders will start from your menu and it will convince your customers of your best dishes that they must try. Your restaurant menu also says a lot about how you run your restaurant. It carries your theme and it contributes to your restaurant’s overall ambience.

This is why your menu layout should be strategically designed. Everything on your menu will matter – content, arrangement, color, font styles – all these are factors that can make or break your menu.

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However, you don’t have to worry about putting your menu together from scratch. Here are some tips that can help you design your restaurant menu:

• Arrange your food products as how your customers would order them. Place appetizers on the menu first before listing your main courses and other heavier food choices. Place desserts at the last part of your menu.

• Classify your food offerings accordingly. It will put order in the selection of your customers. Vegetarians for example, don’t have to browse through your list to find their order. They can easily look for your subheadings that contain vegetable meals and narrow down their choices there. Make your subheadings creative to entertain your customers and make them curious of your offerings.

• Name your dishes creatively. It can work in 2 ways: entertain your customers and stir name recall that will identify your dishes to your restaurant.

• Write short but informative dish descriptions. List only the special ingredients that will distinguish each dish from the rest of the items.

• Be subtle in placing your prices. Remove the dollar sign from the prices and make the font style and size uniform with the dish descriptions. This will allow your customers to focus on the specialties and not on the prices.

• Offer your customers prices they can’t resist. Don’t make your prices too cheap because your customers might associate it to low a quality selection. On the contrary, high prices can discourage them from trying your dishes because they might think it’s overpriced. The quality of your dishes should justify the price.

• Box out your specialties. The attention of your guests is usually drawn to items that are separated from the list. Put photos of these dishes to entice visitors to try them. This is where you can promote the courses that are unique to your restaurant. Emphasizing them will also make your patrons remember the dishes that they have to tell their friends about. Mark your best-sellers too by using different colors and font sizes on their names.

• Place your theme on your menu design. Put other colors that complement your base color and add simple patterns to enhance them. It is important to keep your graphics subtle because they might overpower your texts. Remember, your design should help your menu content come across your customers.

To materialize your planned design menu, find a printing company that offers quality prints at affordable prices. UPrinting.com offers high-quality custom menu printing. For more information, call us now!