Half-Fold Postcards
The Advantages of Using Bi-fold Postcards
Postcards are regarded as one of the most versatile and creative materials for sending information. These can be done in different sizes and styles — including various folds — for added impact.
Folded postcards are great advertising tools especially when you want to provide more information than a standard postcard can accommodate. The common folds for this kind of postcards are half-fold and tri-fold (also known as a letter fold). It is important that you get the right fold. The fold itself can greatly affect the design of a card. However, if you're going for a more traditional look, half-fold postcards would be the safest choice.
Half-fold postcards are commonly used by those in the health and wellness industry. Still, this does not limit the use of these materials. Some companies have started using half-folded postcards in their mailing promotions. These can provide a lot of advantages for you and your customers. Here are some of the important points why you should consider using this type of postcards.
Provide More Space
If you think your project would require more space for information and the design, half-fold postcards is your safest bet. These are twice the size of standard postcards — helping make advertising more appealing and convenient. You can create a good design on the front of your postcards then give out all the other details on the inner part. There's even room for personal messages or contact information on the back.
Make Room for Creativity
Working with limited space can hinder the creative process. This is usually the case with standard postcards. But with half-folded postcards, you get twice the room which really helps. You can have one image on the front and another on the inside. Some have even built their designs around the fold. Half-folded postcards give you more freedom when it comes to how you want to design your piece.
Explain More about Your Business
With half-fold postcards, not only do you get the chance to show off your creative design, you can also provide more details about your business. This would give you a chance to explain your product's strengths and how these would benefit your customers. You can include details that would otherwise be left out of a standard postcard due to size limitations. You won’t miss out any vital information on your material. You are also increasing the possibility of being noticed and gaining a new client.
Generate Interest
Compared to standard postcards, half-folded ones are more likely to generate interest. Curiosity gets the better of people most of the time. Traditional postcards can be thrown away right off the bat. But with half-folded cards, recipients are prompted to open it up first. This increases your chance of getting noticed.
Gain Savings
Postcards, compared to other advertising materials, are more affordable and convenient to use. Some trusted online printing companies, like UPrinting, can provide you with affordable postcard printing and mailing services. These two services will fit you perfectly if you want to send a lot of postcards. Not only reach your potential customers, you also save on marketing costs.
You should keep in mind that half-fold postcards, like all forms of advertising, require some investment. But should you choose UPrinting as your online printing store, you get high-quality services at affordable rates. Just give us a call at 1-888-888-4211 for more information.
