Tri fold brochure printing is a great option for promoting your business. With tri fold (or letterfold) brochures, you will have more panels to include images and important details about your promotion. This will help your readers better understand the products or services that you offer.



Disclaimer: Images on this page are not owned by UPrinting and are used solely as design examples. Please click on the images to see their original sources.


tri fold brochure printing 01Source: deviantonis.deviantart.com/art/Brochure2008-91346565

When it comes to designing your brochures, planning is essential. You need to create a compelling design that both catches the readers' attention and delivers your message effectively. Account for each of the 6 panels of the brochure; decide what to place on which panel. The cover should be able to pique the interest of your target audience. The images and text should be arranged properly to avoid visual chaos. Never forget to include your business information such as name, address, and contact details.

 

Here are tips on how to design and make your marketing prints more effective:

 

7 Tri Fold Brochure Printing Design Tips to Help Market Your Business

 

Create an eye-catching cover. You need to catch your reader's attention the first time they glimpsed your brochure. Since the cover is the first thing that your target audience see on your prints, so you need to make it attractive and eye-catching. You can do this by using a great photo, coordinated colors, an interesting headline or an irresistible offer.


trifold brochure printing 02Source: flickr.com/photos/makkens/2727406529/



Use high-quality photos. When promoting products, use quality photos to represent them on your prints. Hire a professional photographer; someone who can produce compelling and high-quality photos.


tri fold brochure printing 03Source: coroflot.com/public/image_file.asp? individual_id=279071&portfolio_id=2597743



Use fonts that are easy to read. There are lots of options available today when it comes to fonts. But don't get confused on which ones you should use. Consider the readability of a font before using it on your tri fold brochure's design. Use fonts that reflect the purpose and general theme of the brochure; this will help you communicate your message effectively. Do not use several fonts styles at once; one or two styles should be enough. This will help keep your designs organized.


tri fold brochure printing 04Source: coroflot.com/public/image_file.asp? individual_id=313902&portfolio_id=3527417



Don't forget about “white space”. One way to keep your tri fold brochure design organized is by using enough white space. This will help you make your design balanced and visually appealing. White space also helps the readers focus their eyes correctly on the information or message presented on the print.


tri fold brochure printing 05Source: coroflot.com/public/image_file.asp? portfolio_id=2389573&individual_id=115054&s=0&v=4&a=5&t=0< br />



Marketing Pointers to Remember When Designing Tri Fold Brochures

 

Follow your company colors. Including your company colors on your brochure design is one way to boost branding. Coordinate your designs with your other marketing materials such as business cards, presentation folders, letterheads, etc. Your readers will be able to distinguish your brochures and associate it with your brand.


tri fold brochure printing 06Source: coroflot.com/public/image_file.asp? portfolio_id=3431918&individual_id=210272&s=0&v=4&a=5&t=0



Entice readers by making an offer. Give your target audience more reasons to read or keep your brochures by including an irresistible offer. Great offers like discounts, free shipping, and free gifts or trials will encourage them to do business with you. You can include a form on the last page or backside of your brochure where they will putsimple information such as name and address in exchange forfree gifts or discounts. This will help you as well in establishing a mailing list for future marketing campaigns.


tri fold brochure printing 07Source: behance.net/gallery/Brochure-designed-for-ATW- CS/369090



Motivate readers using effective call to action. An irrisistible offer will be useless if people are not compelled to act on them right away. Tell your readers what to do next; to call you, email you, or visit your store. Always include a clear and persuasive call to action on your brochures to lead them to the next step that you want them to take. Also, include a deadline to your offers to create a sense of urgency and convince readers to take action.


tri fold brochure printing 08Source: coroflot.com/public/image_file.asp? portfolio_id=2371575&individual_id=263979&s=0&v=4&a=5&t=0< br />

These tips are aimed to give you ideas on how to proceed with your brochure designs. Here's to hoping you found this article helpful on your folded brochure printing!