Promotional Brochure Printing

Promotional brochures are commonly used to promote new products and services. A well-created brochure can be an effective promotional tool provided it has the right elements. Designing a brochure can be a bit tricky, especially for beginners and those who can’t afford to hire designers to create brochures for them. However, there are some printing companies that offer a design tool to help you. These online design tools will enable users to add text or images on templates provided for them. On that note, below are some tips that you can use when creating your brochures:

Select a Functional Paper Fold

The paper fold in itself is considered as a contributing factor to the appeal of your brochures. You can choose from a wide variety of folds like tri-fold, z-fold, half fold, gate fold and accordion fold, among others. When choosing a paper fold, put in mind the function first before aesthetics. Select a paper fold that would best highlight your products and services. If you want a customized fold, contact the online printing company’s customer service department to know if they can accommodate your request.

Mind Your Choice of Paper and Colors

Just like paper fold, the type of paper you choose also adds to whole aesthetic appeal of the brochure. Four popular paper types used in brochure printing are paper stock gloss, paper stock matte, card stock gloss and card stock matte. Full-color brochures appear to have a higher response rate because they are more attention-grabbing and engaging to look at than black and white prints. Choose colors that are associated to your brand. You can select colors from brand logo in order to be more consistent.

Keep the Design Simple yet Interesting

You can do this by balancing the images, graphics and text that you’re going to use. Put images that have character. If the images are photos of your products, make sure that these are photographed well. Also, it’s important that the photos you are going to use have high resolution.

Plan and Organize the Content

Include information that would pull the interest of your target market like tips or helpful guides. Don’t use the content to talk about your company’s accomplishments and credentials. Remember that your brochure is not a resume. Only include info that your market would find useful.


UPrinting offers highly-competent promotional brochures and other prints. We provide free proofing and a design tool to help you design your own business brochures. For more information, chat with our customer service crew or call us at 1-888-888-4211.