Envelope Marketing Ideas

Well crafted envelopes can be an important part of any company's corporate identity. The first printed item that customer sees with regards to printed correspondence is the envelope itself. By using uniformed printed envelopes you can associate a certain design and logo with your product, you can make your mailings stick out from the rest of the more generic mail that your customer receives. Once you've done that, the customer will immediately pay more attention to your envelope and its contents than the less unique mail he or she receives.

Envelope Design Tips

You should be looking at your envelopes as part of your overall corporate identity. By making your envelopes, business cards and letterhead all uniform, you create a singular image for your company, one that your customers can readily associate with your brand. Also, you should be aware that envelopes are not sales products per se. They should not be selling the product itself, but rather focus only on getting the customer to open the envelope to get to the sales materials inside. You should avoid cluttering your envelopes with information, keeping copy to a minimum. The copy can be inside the envelope, all you need to put on the envelope is enough information to get the customer to open it and not discard it unopened.

Envelope Print Specifications

U-Printing offers envelope printing on 70 lb uncoated paper folded into 9.5"" x 4.125"", the standard measurement for business letter envelopes. Also known as No. 10 commercial envelope, this is the common container for folded 8.5"" x 11"" paper stock. The back panel can accommodate full color prints and even include graphics that match your company letterhead."