Cheap 4-Color Printing

If you want your marketing material’s logo, design, and background in full color, 4-color printing is the best option. By mixing these 4 basic colors, the CMYK (Cyan, Magenta, Yellow, and Key color/Black) model produces other shades of colors like orange, brown, red, and more. Since 4-color printing process only uses 4 basic colors, it is relatively cheaper than other printing methods especially pantone where you have to buy specific shades of colors. Here are other advantages of 4-color printing:




Cheaper Printing Rates
Most printing companies that offer 4-color printing offers cheaper printing rates. This is because this process only needs 4 colors to produce other shades of colors. The printing cost is greatly reduced especially if it undergoes offset printing process.

Used by Most Printing Companies
Because of its affordability and ease-of-use, most printing companies employ 4-color printing instead of pantone. The CMYK model also hasten production and maximize profit since substrates only has to go through 4-color process instead of specific individual colors as compared to pantone.

Order by the Bulk
Since 4-color printing is cheap, it allows you to order wholesale. What’s good about it is, when used together with the offset printing process, the cost per copy is greatly reduced. This means that the more order you place, the bigger your savings get.

Call your printing company and inquire about the printing process they use. In addition, don’t forget to check review sites to compare online printing quotes from different printing companies. This will give you an idea which companies can save you more time, money, and effort. Remember that the cheapest price is not necessarily the one that gives you the most savings. You also have to check how fast their service is and the quality of materials they use.