More and more businesses are discovering the benefits that catalogs can provide them. And as a result continuous advancement in terms of catalog designs and materials are being developed in order to create high impact catalogs that will be able to standout from the rest of marketing materials that customers are receiving and seeing everyday.

Creating High Impact Catalogs
Design plays a vital role in catalog printing. It can make or unmake any catalog project. The best way to avoid a design fiasco is to simply follow generally accepted design rules and here are some of them:

Rule No.1: Make sure to use a forceful or compelling design element and if possible place it in the upper right corner of each spread. Why on the upper right corner? It is because most people that read catalogs not only look from front to back but also tend to glance at the upper right corner of a spread. This is also the very reason why visually compelling products are placed on the upper right corner of a catalog’s page. So if you want to provide your products extra exposure simply place them on the upper right corner of your catalog.

Rule No.2: Try to minimize the number of typefaces and keep them simple. It is really common sense to use fonts that are easy to read and understand. Make use of font style and size that are legible. And remember not to exceed using three font styles throughout your catalog design.

Rule No.3: Place an order form in your catalog. The form will remind customers that your main objective for showing or sending them your catalog is to sell products and services. They may use the order form to compile their orders before calling or ordering from your office. However as per experience will show that only a couple of customers will actually use the order form so if such is the case you may exclude order forms in your next batch of catalogs.

Rule No.4: Use consistent layouts and design in your catalog to develop your business image.  It is very important to create consistent design that is associated with your company or your business. However a little variation in your spread design from time to time will not hurt especially if you want to keep the interest of your customers.

Rule No.5: It is cost-effective to print and mail standard catalog formats such as full-size, digest-size catalog and slim-jim in a whole signature page.  For catalogs that are to be distributed by means of mailing usually catalog printing providers would try to consult a postal service in order to get a clear idea on the trim size that would be affordable to mail.