Booklet Printing - U Printing

Catalog and Booklet Marketing Ideas

The biggest benefit of using a catalog or booklet as an advertising tool is the sheer amount of information that you can provide to your customer with this format. You can provide the customer with information as to your entire product line, for example, or explain even the most complex product or service in an easy to read format. Things like company catalogs, newsletters and reports can all be compiled and distributed to your customers in booklet form. You can also use this same format for instruction manuals and informational handouts for all of the services your company may offer.

Catalog and Booklet Design Tips

Since you are asking the customer to read more than just a simple postcard or flyer, it is imperative that you make the cover image and copy compelling enough to entice them to open the booklet. In addition, since, unlike other smaller items, the catalog/booklet format allows you to spread your information out over several pages and to embellish those pages in lieu of simply cramming as much information into as small a space as possible. A large catalog with multiple images is a great way to allow your customer to feel that he or she is receiving value for their time spent reading your catalog. In addition, the expanded space allow you to showcase your products and services all in one convenient place, as opposed to having separate brochures or flyers for each product or service.

Catalog and Booklet Print Specifications

Catalogs and Booklets can be made in a number of different page sizes and printed on different types of paper stock based on your particular needs. They can also be bound either magazine style (side stitch) or wire bound for greater ease in flipping the pages. You can also design and order heavier cover stock to make your catalog and booklet more durable and to give it a different look.

Home >> Booklet Printing

Booklet Printing U-printing’s cost-effective full color booklets are available in 5.5” x 8.5”, 8.5” x 11” and 12” x 12” which when suspended have resulting sizes of 8.5” x 11”, 11” x 17” and 12” x 24”. For custom sizes, the minimum dimensions are 4.25” x 5.5”, but you may increase this to your desired size up to 18” x 26” for offset printing, and 11” x 17” for digital booklet printing which is intended for printing less than 500 pieces. Size increments are set at 0.25”. The cover pages of the booklet can be made with 100 lb gloss cover stock or with 100 lb text stock. The former offers a thicker protection while the latter is meant to match the inner pages. To give your pages a light sheen, gloss coating is recommended. But if you prefer a dull satin finish, we can achieve that with matte coating. Pages of the booklets may range from 8 to as many as 96 pages, and these are bound together either through saddle stitching with staple wires or by wire-O binding with double loop wires. Quantity of copies begins at 250 and can be as much as 20,000. We process booklets at turnaround rates of 4 or 6 business days, and then have them shipped to you, as soon as they are printed, cut, bound and packaged. We also offer services free of charge. The list includes instant pricing, project review, electronic proofing, mailing list review, and live one-on-one technical assistance.


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