Catalog and Booklet Marketing Ideas

The biggest benefit of using a catalog or booklet as an advertising tool is the sheer amount of information that you can provide to your customer with this format. You can provide the customer with information as to your entire product line, for example, or explain even the most complex product or service in an easy to read format. Things like company catalogs, newsletters and reports can all be compiled and distributed to your customers in booklet form. You can also use this same format for instruction manuals and informational handouts for all of the services your company may offer.
Catalog and Booklet Design Tips

Since you are asking the customer to read more than just a simple postcard or flyer, it is imperative that you make the cover image and copy compelling enough to entice them to open the booklet. In addition, since, unlike other smaller items, the catalog/booklet format allows you to spread your information out over several pages and to embellish those pages in lieu of simply cramming as much information into as small a space as possible. A large catalog with multiple images is a great way to allow your customer to feel that he or she is receiving value for their time spent reading your catalog. In addition, the expanded space allow you to showcase your products and services all in one convenient place, as opposed to having separate brochures or flyers for each product or service.
Catalog and Booklet Print Specifications

Catalogs and Booklets can be made in a number of different page sizes and printed on different types of paper stock based on your particular needs. They can also be bound either magazine style (side stitch) or wire bound for greater ease in flipping the pages. You can also design and order heavier cover stock to make your catalog and booklet more durable and to give it a different look.



Booklet Printing 

U-printing’s cost-effective full color booklets are available in 5.5” x 8.5”, 8.5” x 11” and 12” x 12” which when suspended have resulting sizes of 8.5” x 11”, 11” x 17” and 12” x 24”. 

For custom sizes, the minimum dimensions are 4.25” x 5.5”, but you may increase this to your desired size up to 18” x 26” for offset printing, and 11” x 17” for digital booklet printing which is intended for printing less than 500 pieces.  Size increments are set at 0.25”.

The cover pages of the booklet can be made with 100 lb gloss cover stock or with 100 lb text stock.  The former offers a thicker protection while the latter is meant to match the inner pages. 

To give your pages a light sheen, gloss coating is recommended.  But if you prefer a dull satin finish, we can achieve that with matte coating.

Pages of the booklets may range from 8 to as many as 96 pages, and these are bound together either through saddle stitching with staple wires or by wire-O binding with double loop wires. 
   
Quantity of copies begins at 250 and can be as much as 20,000.  We process booklets at turnaround rates of 4 or 6 business days, and then have them shipped to you, as soon as they are printed, cut, bound and packaged.

We also offer services free of charge.  The list includes instant pricing, project review, electronic proofing, mailing list review, and live one-on-one technical assistance.


 

More Catalogs/Booklets Printing Options below:


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Customer Reviews

I highly recommend uprinting for any printing job-- big or small. They do such a great job and it costs so much less than...
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Kelly T.

 
Quantity

From 250 to 20,000


Size
  • 5.5 x 8.5"
  • 8.5 x 11"
  • 12 x 12"

Turnaround

Fast 4 and 6 Business Day Option


Paper
  • 100 lb. Text Gloss (AQ) and Matte
  • 10 pt. Cover Gloss (AQ) Option

Binding

Saddle-stitched, Wire-O


Eco-Friendly

Printed with Soy/Vegetable based Inks
Recycled - FSC/SFI Certified Stocks

100 lb. Text Gloss, Full Color, Saddle-stitched, 8 pages
 5.5" x 8.5" 8.5 x 11
250$473.19$681.82
500$497.47$721.25
1,000$546.04$800.12
5,000$1010.49$1558.86
10,000$1621.80$2514.57


Customer Reviews

I highly recommend uprinting for any printing job-- big or small. They do such a great job and it costs so much less than...
Read More...

Kelly T.

Kelly T. - Feb 17, 2009
1500 8.5 x 11" Catalogs; Stock: 100 lb. Text Gloss; Cover Paper: 10pt. Cover Gloss; Saddle-stitched; 12pp = Inside 8 + Cover 4

I highly recommend uprinting for any printing job-- big or small. They do such a great job and it costs so much less than you would think.


Sam B. - Feb 16, 2009
3000 12 x 12" Catalogs; Stock: 100 lb. Text Gloss; Cover Paper: 10pt. Cover Gloss; Wire-O Binding; 24pp = Inside 20 + Cover 4

I am so thankful for user-friendly this website is. This was my first time doing any kind of online print ordering and Uprinting couldn't have shown me a smoother experience.


Jessica K. - Feb 12, 2009
500 8.5 x 5.5" Catalogs; Stock: 100 lb. Text Matte; Cover Paper: 10pt. Cover Matte; Saddle-stitched; 8pp = Inside 4 + Cover 4

I am a small business owner and have used these guys a few times already. I am yet to have any type of problem with my orders and imagine that I never will.


Carlos C. - Feb 08, 2009
2000 8.5 x 11" Catalogs; Stock: 100 lb. Text Matte; Cover Paper: 10pt. Cover Matte; Saddle-stitched; 16pp = Inside 12 + Cover 4

I can't think of a reason to use anyone else but Uprinting. Give them a try and you won't be disappointed.



Customer Reviews

I highly recommend uprinting for any printing job-- big or small. They do such a great job and it costs so much less than...
Read More...

Kelly T.

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